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Sports Marketing: Success Strategies for the Digital Age

White Paper Published By: IBM
Published:  Dec 22, 2015
Type:  White Paper
Length:  8 pages

Professional sports at all levels, from the minors to the billion-dollar major leagues, need to harness cloud and analytics to improve revenues, engage and interact with fans, increase attendance, and truly transform a teamís operations. But when youíre using outdated marketing and sales solutions, gaining data-driven insights that drive better decisions can be a huge challenge. What can sports organizations do to succeed the age of digital marketing?

Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.

You will learn:

  • How to find the right analytics platform and combine it with the best digital strategies in order to engage fans, optimize sales and increase revenue
  • Why the cloud means that even sports franchises with legacy systems can take advantage of new tools without significant upfront investments
  • Ways to identify new opportunities for revenue before, during, and after a sporting event

Tags : 
sports marketing, ibm, digital strategies, cloud, analytics, operations, search marketing, email marketing, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing, sales