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How Well Do You Know Your Buyers?

White Paper Published By: Demand Frontier
Demand Frontier
Published:  Mar 03, 2016
Type:  White Paper
Length:  1 pages

The first step in developing an effective campaign is to get to know your buyers and segment them into a few well defined personas. Talk to your clients and best sales people to find key areas of competitive differentiation and key message points – really understand what drives buying decisions and the buying process from the customer’s point of view. What keeps your customers and prospects up at night?

Tags : 
customer engagement, business practices, performance management