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9 Ways to Show the Value of PR

White Paper Published By: Cision
Published:  Jul 08, 2016
Type:  White Paper

The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI.

A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments. 

Tags : 
cision, public relations, roi, brand awareness, pr roi, emerging marketing, social media, business intelligence, reputation monitoring, market research, branding, data management/analytics