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The Essential 8: Top Reports That Every Marketer Needs

White Paper Published By: Marketo
Published:  Jul 25, 2016
Type:  White Paper
Length:  30 pages

Marketing suffers from a crisis of credibility. Executives often feel that marketing exists solely to support sales...or that marketing is an “arts and crafts” function, throwing parties and churning out brightly-colored brochures.

But this is all starting to change.

Thanks to robust new reporting and metrics capabilities, marketers can now confidently track and report on program performance — and confidently answer questions from the C-suite. 

To get the metrics that matter most, download The Essential 8 Marketing Reports. Inside you'll find:

  • The key high level metrics to track as you run reports
  • When to examine programs over time
  • Our 8 most essential reports, from top-funnel lead analysis to complex opportunity influence

Tags : 
marketo, marketing, marketers, reporting, analytics, metrics, leads, lead analysis