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Digital Intelligence Briefing: Succeeding in the Omnichannel Age

White Paper Published By: Adobe
Published:  Mar 08, 2017
Type:  White Paper
Length:  41 pages

Consumers are constantly switching between channels, devices and touchpoints, which means building & delivering a solid set of digital experiences is a foundation for omnichannel success. The onus is now on the marketer to develop a customer-centric approach, regardless of the journey the customer chooses to take. Previous reports in this series revealed that cross-channel marketing is one of the top-three strategic priorities for seven in ten marketers, but delivering a consistent and relevant customer experience across all touchpoints is a large challenge for most of them.

This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to this challenge.

Tags : 
adobe, survey, omnichannel, customer experience, customer experience management, customer-centric approach, marketing