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Maximizing Audience Engagement: How online video performance impacts viewer behavior

White Paper Published By: Akamai
Akamai
Published:  Mar 08, 2017
Type:  White Paper
Length:  10 pages

Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged.

In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.



Tags : 
data, customer engagement, video, online video, online video strategy, viewer behaviour