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WHAT DO CONSUMERS WANT FROM A HOTEL LOYALTY PROGRAM?

White Paper Published By: Oracle
Oracle
Published:  Mar 14, 2017
Type:  White Paper
Length:  10 pages

The hotel industry as we know it today is a vibrant one, but tumultuous, too. Attribute the status to a digital tsunami that has engulfed us, and it is reshaping our marketplace.

Online travel agencies are wedging themselves between you and your guests. Disrupters, such as Airbnb, are posing a threat and tech-savvy consumers are clicking and choosing new options like never before.

Download this whitepaper to understand: 

  • How consumers want to be rewarded
  • What to avoid when creating your program
  • How to tailor loyalty programs to leisure travelers



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