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Mobile Landscape: A Moving Target

White Paper Published By: CMO.com
CMO.com
Published:  Mar 16, 2017
Type:  White Paper
Length:  4 pages

New analysis by the Adobe Digital Insights (ADI) team reveals some noteworthy shifts in the mobile landscape.

The first: Tablets have failed to make a real comeback, despite strong holiday discounting in the United States. Additionally, Google Accelerated Mobile Pages (AMP) is catching on in the United States, where internet saturation is turning the mobile space into a fearsome battleground.

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Tags : 
amp, adobe digital insights, adi, mobile, tablet, amp