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What Does Data Management Have to do with CX?

White Paper Published By: Datastax
Datastax
Published:  May 15, 2017
Type:  White Paper
Length:  6 pages

Companies are in a race to set themselves apart from the competition in a meaningful way. Pre-Internet and pre-cloud, beating the competition meant out-advertising them, out-spending them, out-maneuvering them, or getting to a certain demographic before they did. 

Today – it means using data to connect with the customer on a meaningful level. Connection breeds loyalty, which breeds recurring revenue. A huge marketing or advertising budget won’t help you much if you’re not able to connect with your customer IN THE MOMENT – to capitalize on what the customer is doing right now.




Tags : 
datastax, data, data management, cloud