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Omnichannel Marketing Excellence

White Paper Published By: Emarsys
Published:  Feb 14, 2018
Type:  White Paper
Length:  22 pages

Omnichannel is not just another buzzword to ignore. Itís a marketing objective, and if you donít have a strategy in place, youíre already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step by-step, and for many companies it all starts with email.

Omnichannel excellence can be achieved through an email-first (not an email-only) approach, and for many companies, there is no better place than the email channel to begin building unified customer profiles and constructing your omnichannel empire.

Tags : 
omnichannel, marketing, experience, optimization, customer