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Building Safety Products Manufacturer Achieves 1.5 Percent Increase

White Paper Published By: Zilliant
Zilliant
Published:  Sep 27, 2018
Type:  White Paper
Length:  2 pages

Shouldn’t raising prices increase sales volume? Not when prices are raised across the board. Despite safety regulations that dictated plants and worksite buy their products, this building safety products manufacturer found that even with customer counts holding steady: Order size and order frequency was declining considerably 40 percent of the customer base would shift from month-to-month, due to price increases, contributing to poor customer retention



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