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THE ANATOMY OF THE UPSELL: MAKING THE MOST OF TRAVEL TRANSACTION MOMENTS

White Paper Published By: Rokt
Rokt
Published:  Dec 17, 2018
Type:  White Paper
Length:  32 pages

PRESENTED by ROKT & SKIFT

Todayís travel industry is sitting on a major opportunity to drive increased customer value and ancillary revenue both on its booking confirmation page and throughout the checkout experience. In collaboration with travel intelligence company Skift, this report reveals best practices for getting smarter in the transaction. 


With insights and examples from brands including Airbnb and HotelTonight, learn about the 3 Pís of upsells: Prioritization, Personalization and Presentation.



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