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How to select the right content management system

White Paper Published By: Adobe
Published:  Sep 23, 2019
Type:  White Paper
Length:  6 pages

An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies.

Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones.

Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.

We’ve compiled a list of suggestions to help you make the right decision.

• Leverage a hybrid CMS that provides flexibility.
• Provide marketers with the ability to create and manage content
• Give developers the control they need to quickly and easily publish.
• Allocate traffic to winning customer experiences from your A/B testing.
• Enhance audience segments and reallocate experiences based on new definitions.
• Avoid hidden costs associated with implementing, maintaining, and updating a solution over time.

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