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3 Ways to Transform Your Site into a Lead Machine

White Paper Published By: White Horse
White Horse
Published:  Aug 19, 2010
Type:  White Paper
Length:  10 pages

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.

Tags : 
white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales, content management systems, interactive marketing, marketing software, web analytics, pay per click (ppc), lead generation & automation