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Published By: Adobe     Published Date: Apr 25, 2016
In this study, you’ll discover key trends from today’s mobile consumer such as the activities they engage in the most, which elements in mobile experience receive the highest scores, and the benchmarks and best practices your company can take to raise your own mobile experience bar.
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mobile, data management, mobile first, customer experience/engagement, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
This white paper explores the question: How can IT govern and protect content in such ad hoc and semistructured environments?
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data security, data management, mobile security, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Les données sont la clé de cette opération. Toutefois, les collecter ne suffira pas. Il faudra s’en servir pour créer un profil holistique du client, puis utiliser ce dernier pour mettre au point des expériences intéressantes, personnalisées et, en fin de compte, mémorables. Cette série d’e-books en trois parties détaille étape par étape comment utiliser les données pour offrir à chaque client la meilleure expérience possible.
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customer experience, marketing, data management, crm solutions/software, customer experience/engagement, data management/analytics
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Cinquante ans plus tard, dans le monde réel de l’entreprise, la révolution annoncée dans cette scène atteint enfin un nouveau tournant. Technologie et créativité fusionnent pour créer des campagnes marketing d’une efficacité sans commune mesure avec celles d’il y a à peine dix ans.
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marketing, data, customer relationship, crm solutions/software, customer experience/engagement, data management/analytics
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
In this paper we look at the old model of managing apps and then see if there’s a better way.
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mobile apps, mobile lifecycle, data management, crm solutions/software, customer experience/engagement, data management/analytics
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
This white paper explores the question: How can IT govern and protect content in such ad hoc and semistructured environments?
Tags : 
data security, data management, mobile security, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
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customer experience, marketing, data management, customer experience/engagement, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
This ebook explains how to use data and software to predict what customers will do and how to turn that new knowledge into a business advantage.
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data, information available, customer, customer experience, customer relationship, crm solutions/software, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Heute lassen sich bestimmte Prognosen deutlich einfacher treffen als früher, denn heute steht uns neben einer beispiellosen Menge an Verbraucherinformationen auch die entsprechende Technologie zur Datenauswertung zur Verfügung. Marketer können präziser denn je prognostizieren, wie sich Kunden höchstwahrscheinlich verhalten werden, gelegentlich sogar, bevor die Kunden selbst dies wissen.
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data, information available, customer, customer experience, customer relationship, crm solutions/software, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Aujourd’hui, certaines prévisions sont moins complexes qu’elles ne l’étaient auparavant. Nous disposons désormais d’une quantité d’informations sans précédent sur les consommateurs et de la technologie adéquate pour faire parler les données. Les marketeurs peuvent prévoir avec une grande précision le comportement des clients, parfois même avant que ces derniers ne sachent eux-mêmes ce qu’ils vont faire.
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data, information available, customer, customer experience, customer relationship, crm solutions/software, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
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Adobe
Published By: Adobe     Published Date: Feb 22, 2017
This infographic illustrates how today’s Finance Leaders Can Use Data and Clear Vision to Navigate Risk.
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risk management, finance, finance management, data security
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
A few years ago, the fourth largest credit union in Illinois embarked on a marketing makeover. In just one year, Baxter Credit Union (BCU) upgraded its outdated campaign management system and harnessed its scattered member data, creating more meaningful customer experiences and increasing profitability.
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Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Marketers can personalize interactions using information that spans complete anonymity to full authentication, with a middle range in which identified data may be used intermittently. The distinction between anonymous and authenticated hinges on personally identifiable information (PII)—information that can be used alone, in combination, or in context to contact an individual. This information includes unique and partial identifiers such as name, address, phone number, and email address, as well as financial, employment, or other data associated with an individual.
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financial services, financial security, data security, cloud security, network security, business protection, adobe
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Adobe can help you seamlessly capture customer data, track offer performance and deepen customer relationships with more consistent and relevant offers across channels. See how our Adobe solutions work together to help you build your next best offer.
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customer experience, insights, shared service value, consolidated services, global services division, organization optimization, travel management analytics, social analytics, accounts receivable
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
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digital marketing, personalised content, customer nurturing, cross channel analytics, adobe, in-store interactions
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey. It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
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digital skills, culture, strategy, data management, processing, technology, ux design
    
Adobe
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics, emerging marketing, web analytics, customer experience/engagement, business intelligence
    
Adobe
Published By: Adobe     Published Date: May 15, 2014
66% of marketers don’t think their companies will succeed unless they have a digital marketing approach. We believe they're right. Marketing in a Digital World follows the results of four companies as they implement their digital marketing transformations. Along the way, you'll learn five steps that every organization should take to revolutionize their marketing and see how Adobe plays a key part in their success.
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adobe, psg, digital marketing, customer experience, marketing, customer engagement, big data, digital transformation, emerging marketing, customer experience/engagement, business intelligence
    
Adobe
Published By: Adobe     Published Date: Sep 04, 2014
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
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mobile impacts, mobile insight, mobile trends, mobile activities, emerging marketing, business intelligence, market research, usability
    
Adobe
Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection, emerging marketing, customer experience/engagement, marketing research, data management/analytics
    
Adobe
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