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Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Customer experience is the new management battleground. You know it better than anyone. Most customer experience best practices center on the value businesses need to bring to customers. But what role do customer needs play in creating an enterprise plan of attack? Get the full scoop. Plus, learn how experience managers at companies like Guitar Center, Nestle, and PETCO keep their brands thriving and competitive. Read CMO Club Solution Guide: Customer Experience Essentials.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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Adobe
Published By: Simba by Magnitude     Published Date: Sep 20, 2019
In this Q&Asession, data industry veteran Tony Fisher shares his insights on how –and why –connectivity unleashes an enterprise’s greatest asset -its data.Learn:?What macro trends are driving how companies think about data today??Why has data connectivity shifted from being just a tactical tool to becoming a strategic business priority??Where are businesses falling short in their ability to access and connect to their data?
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Simba by Magnitude
Published By: ASG Software Solutions     Published Date: Aug 09, 2008
ITIL provides a framework of customizable best practice initiatives that help organizations consistently deliver high-quality IT services. Effective ITIL implementation adds value to the IT infrastructure and improves business and service delivery.
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asg, cmdb, bsm, itil, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms, itsm
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jul 27, 2009
To meet the challenges of intense competition and increasing customer demands, companies must tightly align their IT service management with business issues and priorities. This paper outlines the maturity steps involved in the progression towards proactive Business Service Management (BSM) and explains how ASG's metaCMDB helps secure its seamless adoption.
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asg, cmdb, bsm, itil, bsm, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms, itsm
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 07, 2009
Application Portfolio Optimization (APO) provides executives with tools and information to assess the quality and condition of application assets as well as a means for understanding the impact of proposed application changes.
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asg, cmdb, bsm, itil, bsm, portfolio optimization, apo, mining tools, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jul 28, 2008
Targeted at IT executives responsible for both the financial and ultimate project oversight of an enterprise CMDB initiative, this white paper sets expectations for ROI calculations for CMDB initiatives, provides basic ROI best practices, and gives readers sufficient insight to move forward with their CMDB project.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, roi, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 02, 2008
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, bsm, ecommerce, bpm, workflow, itsm, critical application, cms
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Feb 18, 2010
Configuration Management is at the heart of the IT Infrastructure Library (ITIL®) and forms the foundation for Business Service Management (BSM). In fact, it is safe to say that neither the ITIL IT Service Management (ITSM) processes nor the BSM functions that leverage ITSM can be efficiently carried out without accurate configuration and dependency information.
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asg, cmdb, bsm, itil, bsm, metacmdb, asg ddm, cab, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Nov 05, 2009
Effective workload automation that provides complete management level visibility into real-time events impacting the delivery of IT services is needed by the data center more than ever before. The traditional job scheduling approach, with an uncoordinated set of tools that often requires reactive manual intervention to minimize service disruptions, is failing more than ever due to todays complex world of IT with its multiple platforms, applications and virtualized resources.
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asg, cmdb, bsm, itil, bsm, metacmdb, workload automation, wla, visibility, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Feb 24, 2010
A recent survey of CIOs found that over 75% want to develop an overall information strategy in the next three years, yet over 85% are not close to implementing an enterprise-wide content management strategy. Meanwhile, data runs rampant, slows systems, and impacts performance. Hard-copy documents multiply, become damaged, or simply disappear.
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asg, cmdb, bsm, itil, bsm, metacmdb, archiving, sap, ilm, mobius, workload automation, wla, visibility, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Mar 10, 2010
Configuration Management is at the heart of the IT Infrastructure Library (ITIL) and forms the foundation for Business Service Management (BSM). In fact, it is safe to say that neither the ITIL IT Service Management (ITSM) processes nor the BSM functions that leverage ITSM can be efficiently carried out without accurate configuration and dependency information.
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asg, cmdb, bsm, itil, ema, configuration management, itsm, bsm, itil, asg, ddm, cms, bsm, bsp, metacmdb, configuration management, metadata, metacmdb, lob, sdm
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 20, 2010
Application modernization is a powerful method for extending the life and improving the business value of a company's critical application assets. It provides an attractive and cost effective alternative to application development, enabling companies to defer investment in replacement initiatives without compromising business support.
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application modernization, forrester consulting, apo, asg, application portfolio optimization
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Mar 01, 2010
In Q4, 2009, ENTERPRISE MANAGEMENT ASSOCIATES (EMA) analysts worked with ASG to research how executives in IT and within the lines of business use dashboards to gain holistic insights into IT services as they impact business outcomes.
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asg, ema, enterprise management associates, dashboards, cio, ceo, coo, cfo, side bar
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 20, 2010
This paper can help you achieve successful legacy modernization projects. It presents practical steps for starting application modernization projects and describes the benefits of three high payback strategies. It also reviews the criteria for evaluating a variety of modernization tools.
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asg, application modernization, clarity consulting, apo, application performance optimization, business intelligence
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 29, 2010
The key benefit of creating a case management methodology is to multiply its effectiveness by replicating it across the organization's patient-facing departments, practices and functions. In this way, your organization can reduce costs, increase quality and streamline its operations.
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asg, case management, healthcare, physicians, p4p, hospital case management, case studies, case management bi, business intelligence
    
ASG Software Solutions
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
    
Context Optional
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation, content management systems
    
Sitecore
Published By: Nuance Communications     Published Date: Mar 16, 2010
The recent economic downturn has created some formidable challenges for the retail banking industry. Fraud and identify theft are on the rise, costing banks big money and raising customer concerns about security.
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nuance, retail banking, fraud, identify, contact, theft, outbound
    
Nuance Communications
Published By: Nuance Communications     Published Date: Jun 17, 2009
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
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nuance, retail banking, fraud, identify, contact, theft, outbound, business risk
    
Nuance Communications
Published By: Nuance Communications     Published Date: May 28, 2010
Register today to view to the webcast Proactive Notifications for Financial Services: Using Automated Customer Communications to Manage Risk and Retain Customers.
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nuance, retail banking, fraud, identify, contact, theft, outbound, business risk, financial services
    
Nuance Communications
Published By: Nuance     Published Date: Feb 09, 2011
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
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nuance, pdf, office environment, rich media, adobe, conversion
    
Nuance
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