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Published By: Adobe     Published Date: May 26, 2011
What You Can Do To Make Customers Happier and More Loyal
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adobe systems inc, customer experience management, silos, applications, channels, touchpoints, product lines, customer satisfaction
    
Adobe
Published By: Okta     Published Date: Jul 25, 2016
Adobe wanted to enable creativity in their customers and allow them to be mobile and function in the cloud. Recognizing that identify was key to making this work they leveraged Okta to create a simple and secure customer experience. Download this white paper to learn more about how Adobe found a way to bring IT and engineering together and overcome identify concerns.
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identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security
    
Okta
Published By: IBM     Published Date: May 03, 2016
In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category - adobe, agilone, alteryx, angoss, FICo, IBM, Manthan, Pitney Bowes, saP, sas, and teradata - and researched, analyzed, and scored them. this evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. this report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.
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ibm, forrester, customer analytics, customer insights, crm & customer care, customer experience/engagement
    
IBM
Published By: Adobe     Published Date: May 16, 2012
Find out how the Nation's largest high school journalism program uses Adobe Creative 5.5 Master Collection to cultivate the next generation of award-winning print, broadcast, and web journalists.
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cs5.5, creative suite, adobe, adobe creative suite, 5.5 master collection, pulitzer, print, broadcast
    
Adobe
Published By: Adobe     Published Date: May 16, 2012
Recently, Adobe gathered a panel of executives from Condé Nast, National Geographic, Newsday, and other publishers to discuss their organizations' efforts to create a new breed of e-publications based on the mobile computing power of the tablet.
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cs5.5, creative suite, adobe, adobe creative suite, 5.5 master collection, pulitzer, print, broadcast
    
Adobe
Published By: Adobe     Published Date: May 16, 2012
This paper explores the evolution of digital communication skills development in post-secondary educational institutions around the world. Find out more now!
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communication, skills, digital communication, silent transformation, global, graphic, visual arts, education
    
Adobe
Published By: Adobe     Published Date: May 16, 2012
This paper explores the impact that digital communication skills, using processes associated with digital storytelling, is having on disciplines including liberal arts, humanities, and cross-curricular humanities/technology collaboratories.
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adobe, digital communcation, digital communication skills, disciplines, skills, communication, storytelling, liberal arts
    
Adobe
Published By: Adobe     Published Date: Oct 11, 2018
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results. Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, evergage, google, IBM, localytics, Mixpanel, optimizely, sAs, and Webtrekk — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: The role of dynamic merchandising in engaging customers Steps to create compelling customer experiences using audience segmentation and personalization Ways to scale customer experiences to create powerful connections, no matter the device or channel Simply fill out the form to download the report.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey. Read the guide to learn how top retailers: Shift from channel-first to customer-first Build unique experiences around their brand story Differentiate their experiences with digital Simply fill out the form to download the report.
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Adobe
Published By: Adobe     Published Date: Oct 12, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand and Excel.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
WCM is more important than ever for digital transformation and optimization, so there is increasing pressure to "get it right this time round." After studying this report, decision makers keen to deliver effective digital experiences will be better placed to identify the most suitable vendor.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Digital asset management is the foundation for orchestrating unique customer experiences across channels. It’s time to rethink the strategic value for marketing.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
t any moment, anywhere in the world, on any kind of device, a prospect or customer is raising their hand and saying, “I’m your best opportunity. Don’t ignore me.” They’re telling you that by every action they’ve taken and every interaction you’ve had up to that point. You can consider each bit of data you’ve collected across their journey a meaningful expression of intent. And with that, you will know how to give them an experience that’s above their expectations and beyond their imagination. When you can do that, it’s magical. The flow feels seamless and natural to your customer. These in-the-moment, justfor- them experiences move with them from one touchpoint to another and keep them coming back for more. And as the experiences get better and better, so does the likelihood that they’ll take the action you want. Because every customer wants an amazing experience, and every brand wants to deliver one. It thrills you as a marketer and helps you achieve your business goals. Amazing means
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Adobe
Published By: Teradata     Published Date: Feb 04, 2015
Optimize your customer experience with Teradata Integrated Marketing Cloud Teradata is recognized for vision, innovation and broad set of marketing capabilities. The 2014 Gartner Magic Quadrant for Integrated Marketing Management is an invaluable resource with insights that can help you execute your marketing initiatives.
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teradata, integrated, marketing, vendors, executional, operational, analytical, campaign
    
Teradata
Published By: Tapinfluence     Published Date: Jun 07, 2016
In this eBook, based on a webinar by TapInfluence featuring PageFair and informed by data presented in PageFair and Adobe’s 2015 Ad Blocking Report, learn the eight facts you need to know about the state of ad blocking today so that you can make smart budget choices, reduce waste, and improve ROI tomorrow.
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best practices, business optimization, business management
    
Tapinfluence
Published By: Adobe     Published Date: Jul 10, 2019
Every organisation is at a different point in their progression with campaign management. Maybe you’ve had some success with email marketing and you want to expand your efforts across additional channels. Perhaps you invested in a campaign management solution several years ago when you had fewer marketing channels, simpler data sets and less sophisticated customers. It could be you’re a new marketing team, eager to set yourself up for success with an enterprise-class campaign management solution that meets all the requirements you know about—and even some you don’t.
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Adobe
Published By: Adobe     Published Date: Jul 10, 2019
Jedes Unternehmen befindet sich beim Kampagnen-Management in einer anderen Phase der Entwicklung. Vielleicht haben Sie mit E-Mail-Marketing einige Erfolge erzielt und möchten nun weitere Kanäle abdecken. Möglicherweise haben Sie vor einigen Jahren in eine Lösung für Kampagnen-Management investiert, als Sie weniger Marketing-Kanäle, einfachere Datensätze und weniger anspruchsvolle Kunden hatten. Vielleicht sind Sie Teil eines neu aufgestellten Marketing-Teams, das eine Kampagnen-Management-Lösung erfolgreich implementieren will, die alle nur erdenklichen Anforderungen erfüllt.
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Adobe
Published By: Adobe     Published Date: Jul 10, 2019
Toutes les entreprises n’en sont pas au même stade d’avancement dans la gestion de leurs campagnes. Même si votre e-mail marketing remporte un certain succès, vous souhaitez cibler d’autres canaux. Vous avez peut-être investi dans une solution de gestion des campagnes il y a quelques années, lorsque vos canaux marketing étaient moins nombreux, les jeux de données plus simples et les clients moins complexes. Ou bien, en tant que nouvelle équipe marketing, vous voulez mettre toutes les chances de votre côté avec une solution de gestion des campagnes professionnelle, répondant à toutes les exigences dont vous avez connaissance, et même au-delà.
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Adobe
Published By: Adobe     Published Date: Jul 10, 2019
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content velocity. Likewise, every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS solution.
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Adobe
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