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Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Jun 04, 2018
Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for seven practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo
Published By: Skillsoft     Published Date: Jun 23, 2016
It is not only essential to have the right product in the market at the right time, but you need to have the right people behind that product. However, in this ever changing market, it is necessary to create a vast talent pool with incredibly divergent skills and talents. Do not focus on which current team members can be groomed to become executives. Instead, focus on what executive goals need to be met and focus on the skills people will need to achieve them. Take the time to really look for the type of people you want within your company, not just their skill sets. You can always train someone to perform a specific task, but it is impossible to instill in someone the drive to succeed, the interest in learning new things, and commitment to the company. The right talent management program will be able to not only hire the best and brightest, but also keep them motivated, energized, and willing to move forward.
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best practices, business optimization, business management, organization, talent management
    
Skillsoft
Published By: BMC Software     Published Date: Mar 17, 2014
CIOs and IT organizations must reevaluate their operations in order to keep pace with the changing nature of today's business. Fortunately, there’s a new generation of ITSM solutions available via a more flexible SaaS delivery platform. They make the basic tasks of day-to-day ITSM easier, and also address challenges associated with an increasingly face-paced and demanding work environment. This step-by-step guide helps CIOs select the right cloud-based ITSM platform to capitalize on today's latest innovations.
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bmc, itsm solutions, changing business, cloud, cios, software, it organizations, saas, mobile, social, on demand solutions
    
BMC Software
Published By: Marketo     Published Date: Aug 29, 2016
Download The Definitive Guide To Digital Advertising to learn: - What makes up digital advertising - How to create your digital ad strategy - The different types of ads you have at your disposal - The pricing structures you can expect - How to target your digital ads - How to design your digital ads - The types of ad technology that are available - How to test and measure your ads - Insights from industry experts
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marketo, digital advertising, advertising, digital marketing, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: SumTotal, a Skillsoft Company     Published Date: Jun 24, 2016
It is not only essential to have the right product in the market at the right time, but you need to have the right people behind that product. However, in this ever changing market, it is necessary to create a vast talent pool with incredibly divergent skills and talents. Do not focus on which current team members can be groomed to become executives. Instead, focus on what executive goals need to be met and focus on the skills people will need to achieve them. Take the time to really look for the type of people you want within your company, not just their skill sets. You can always train someone to perform a specific task, but it is impossible to instill in someone the drive to succeed, the interest in learning new things, and commitment to the company. The right talent management program will be able to not only hire the best and brightest, but also keep them motivated, energized, and willing to move forward.
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best practices, business optimization, business management, organization, talent management, technology
    
SumTotal, a Skillsoft Company
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
In 2015, mobile devices are becoming ubiquitous with daily life. This connection has made its way from the consumer world to the B2B world. But this is not only the case for that outside sales person or the execuitve who is on the plane next to you speaking with investors. Three-fourths of organizations in Aberdeen reseach have a mobile initiative in place specific to field service, with nearly two-thirs having that program in place for more than two years. But what does a mobile initiative mean? Is it enough to roll out the latest mobile devices for the field team? Is there a difference between a device with some bells and whistles, or toll that empowers the field with access to the insights needed to solve customer issues in real time?
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aberdeen, oracle, service cloud, mobile
    
Oracle Service Cloud
Published By: Microsoft     Published Date: Jul 20, 2018
Imagine having a relationship with each of your customers that’s built on trust. If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change? A new model is emerging in the sales landscape. The entire process looks vastly different than it did just a few years ago. Although that’s due in part to constantly evolving tools and technologies, the greater difference is in the mindsets of buyers. Understanding that mindset and catering to it is what catapults a successful seller into rock-star seller status. While this shift brings new possibilities, every stage of the selling process is also rife with new challenges. Greater access means more noise. Countless resources make it difficult to bring real value. These are just a few of the challen
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Microsoft
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jan 12, 2017
Cloud saves money, cloud saves time, blah, blah, blah. But what do you need to know as a developer moving development and testing to the cloud – especially for Java apps? With a handful of test environments for each production environment you contribute to, you have to get this right to get any advantage. Join Anand Kothari, Senior Director of Product Management for Oracle Cloud Platform to discover how you can utilize the Cloud to take Java to the next level.
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Oracle PaaS/IaaS/Hardware
Published By: Savvis UK Limited     Published Date: Nov 12, 2010
The cloud services market is now directly addressing the needs of application developers, with an emerging class of services that provides fast, on-demand provisioning; instant scale up and down capabilities, and support for multi-tier application architectures, as well as workload migration capabilities and a pay-as-you go model.
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savvis, application development, testing, cloud services, software development, independent software vendors, isv, software-as-a-service, saas, virtual data center, roi
    
Savvis UK Limited
Published By: HP VMware     Published Date: Mar 03, 2008
Why have the majority of large enterprises embraced virtualization technology and why are midsize businesses the fastest growing market segment for new virtualization initiatives? This white paper will explore this important question, examine common virtualization deployment scenarios, and explain how virtualization solutions from HP and VMware can help midsize businesses achieve a wide variety of business continuity, performance, and efficiency goals.
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vmware, virtual machine, virtual, virtual server, virtual storage, hp vmware, continuity
    
HP VMware
Published By: Savvis     Published Date: Jul 07, 2010
The cloud services market is now directly addressing the needs of application developers, with an emerging class of services that provides fast, on-demand provisioning; instant scale up and down capabilities, and support for multi-tier application architectures, as well as workload migration capabilities and a pay-as-you go model.
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savvis, software development, cloud testing, application architecture, workload migration, saas, software-as-a-service, cloud computing, virtual data center
    
Savvis
Published By: Navisite- A Time Warner Cable Company     Published Date: Aug 07, 2013
Designing and implementing an enterprise security plan can be a daunting task for any business. To help facilitate this endeavor NaviSite has developed a manageable process and checklist that can be used by enterprise security, compliance, and IT professionals as a framework for crafting a successful cloud computing security plan. It defines seven steps—sequentially—that have been tested and refined through NaviSite’s experiences helping hundreds of companies secure enterprise resources according to best practices. This plan enables organizations to gain the economic advantages of secure and compliant managed cloud services.
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cloud, security, cloud computing, security plan, enterprise security
    
Navisite- A Time Warner Cable Company
Published By: Adobe     Published Date: Aug 02, 2017
Get in on the content creation game and use it to improve the journey for your customers. Consumers are taking a much more active role in their finances; advice is freely available and most financial administration, from payments to trading, can now be done from your phone. Provide consistent messaging based on customer journey analytics; find out what information your customers are looking for, and provide the answers through the fewest possible clicks. Continually track and test these journeys to optimise the content and messaging.
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consumers, customer success, content creation, content optimisation, adobe, finances
    
Adobe
Published By: McAfee     Published Date: Jan 28, 2014
AV-TEST preforms a comparative review of McAfee, Microsoft, and Symantec endpoint protection to pro-actively protect against zero-day attacks.
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av-test, deep defender, rootkits, detection
    
McAfee
Published By: ADP     Published Date: Oct 14, 2014
In July and August 2014, the ADP Research Institute®, a specialized group within ADP®, conducted an online survey of more than 750 owners and executives at companies with 50-999 employees. The Midsized Business Owners Study is now in its third year. Midsize businesses often struggle between operating like a smaller business but having to abide by the same regulations as larger corporations. Download this case study to learn how midsize business are dealing with their three greatest concerns right now: healthcare benefit costs, the Affordable Care Act, and the level of government regulations.
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adp, midsize business, healthcare benefit costs, affordable care act, government regulations, adp research institute, midsized business owners study
    
ADP
Published By: Intel Security     Published Date: Jan 20, 2015
It's important to identify the right features for your enterprise when evaluating next generation firewalls. Key points include ease of use, centralized management, integrated VPN, high availability, and the ability to stop advanced, sophisticated attacks. Read this latest SANS report as they look in depth at the McAfee Next Generation Firewall as see how it stacks up against demanding enterprise requirements.
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sans, ngfw, next generation firewall, firewall product review, mcafee next generation firewall
    
Intel Security
Published By: HPE Intel     Published Date: Mar 09, 2016
State agency and higher education CIOs are under intense pressure to modernize their legacy IT systems. Whether that requires moving from one infrastructure to another, or moving to or from the cloud, the chief challenge remains: How to migrate data and applications without disrupting critical operations, ensure improved performance and avoid pricing and other traps that often accompany virtualizing in the cloud. Learn what’s made the difference in overcoming the impediments to workload migrations from IT leaders who’ve lived through big data and application moves. Topics include: Preparing workloads for cloud on-boarding – and off-boarding Tools for simplifying the consolidation and migration of apps and supporting services Forecasting workloads, and planning for associated testing, training, and other costs
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HPE Intel
Published By: CrowdStrike     Published Date: Feb 14, 2019
A SANS Review of CrowdStrike Falcon X While threat intelligence can transform an organization's security posture, it can also be complex and costly for organizations to adopt and operationalize. With that in mind, SANS Analyst Dave Shackleford tested CrowdStrike Falcon XTM threat intelligence and the report of his findings is now available. Falcon X enables cybersecurity teams to automatically analyze malware found on endpoints, find related threats and enrich the results with customized threat intelligence. The SANS Review of Falcon X encapsulates and explains the analyst’s findings and details how CrowdStrike can help your security operations center (SOC) team make predictive security a reality. Download this report to learn: • How intelligence automation, built into the Falcon endpoint protection platform, enables teams, of all skills and sizes, to make better decisions and respond faster • How Falcon X performs investigations and delivers actionable intelligence with custom indicat
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CrowdStrike
Published By: NetSpi     Published Date: Oct 01, 2019
All organizations should aspire to have the people, processes, and tools necessary to effectively execute an on-going penetration testing program. Failure to do so may result in poor tool selections, testing mistakes, and faulty interpretation of results that often lead to a false sense of security putting the enterprise at risk. IT security and audit staff, along with their managers and directors, should read this paper to clarify any misunderstandings about penetrating testing - from the true purposes and goals, to important process considerations, to tools and tester selection issues, and finally to safe and effective ethical hacking approaches.
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NetSpi
Published By: Submittable     Published Date: Nov 07, 2019
When you're accepting digital submissions for contests, awards, or another purpose, organization is crucial. Today's consumers have high expectations when it comes to the online submission process. If they can't get their information to you quickly and easily, they may not complete their contest or award entry at all. It's easy to see the value in a quality submission software to manage your contest or award, but making that final product choice can be difficult. When you have the right tools in place, you can manage submissions for multiple contests and awards with ease. A powerful submission management software helps you set up sleek online forms, organize your incoming submissions, and collaborate with your team as you consider each submitter. Take the time to evaluate your options so you can find a product that meets all your team's needs. Submission management software can go a long way toward simplifying your contest or award submission and review process. Before you buy, t
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Submittable
Published By: Sponsored by HP and Intel®     Published Date: May 09, 2013
Organizations of all types are attracted by the promises of private cloud computing, but few actually have the virtual maturity to be successful. This Forrester report reveals the latest virtualization trends so you can see how far your peers are in their journey to the private cloud. Read on and discover best practices for improving virtualization in order to prepare for the cloud. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
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forrester, private cloud, virtualization
    
Sponsored by HP and Intel®
Published By: BlackBerry Cylance     Published Date: Sep 13, 2017
AV-TEST performed an advanced threat prevention test of enterprise endpoint protection software to evaluate and compare its ability to detect and prevent new and unknown malicious executables.
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BlackBerry Cylance
Published By: Oracle     Published Date: Mar 08, 2016
While retailers scramble to manage the impact of omnichannel on their operations, the way they communicate with customers, and the methods they use to promote their products and reward loyal shoppers, many have neglected to consider what will likely be the most profound change of all: the overall impact of omnichannel data transparency. Omnichannel is destined to transform every aspect of the retail industry, including the store—its design and layout, the inclusion of mobile pointof- sale and clienteling systems, the impact of transparent inventory and what that means for fulfillment, a single view of the customer and its implications for loyalty programs, and even the physical location of stores. Retailers must stay ahead of the omnichannel curve if they expect to remain competitive in the race for customers in a commerce anywhere world, and that contest begins at the brick-and-mortar store.
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Oracle
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