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Published By: SAP     Published Date: May 05, 2016
Executive Summary of the CFO.com Webinar
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sap, ariba, e-payments, b2b, security
    
SAP
Published By: SAP     Published Date: May 05, 2016
Ardent Partners explores new ways to drive financial value
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sap, ariba, b2b, payments, business value, cost saving, payment schedule, e payments
    
SAP
Published By: SAP     Published Date: May 05, 2016
New Forrester report provides the analysis you need to make timely, critical decisions
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sap, ariba, vendor, business networks, b2b, ecommerce
    
SAP
Published By: SAP     Published Date: May 05, 2016
New Forrester report provides the analysis you need to make timely, critical decisions
Tags : 
sap, ariba, vendor, b2b, business netowrks
    
SAP
Published By: SAP Ariba     Published Date: May 05, 2016
New Forrester report provides the analysis you need to make timely, critical decisions
Tags : 
sap, ariba, vendor, b2b, business netowrks
    
SAP Ariba
Published By: SAP Ariba     Published Date: May 05, 2016
New Forrester report provides the analysis you need to make timely, critical decisions
Tags : 
sap, ariba, vendor, business networks, b2b, ecommerce
    
SAP Ariba
Published By: SAP Ariba     Published Date: May 05, 2016
Executive Summary of the CFO.com Webinar
Tags : 
sap, ariba, e-payments, b2b, security
    
SAP Ariba
Published By: SAP Ariba     Published Date: May 05, 2016
Ardent Partners explores new ways to drive financial value
Tags : 
sap, ariba, b2b, payments, business value, cost saving, payment schedule, e payments
    
SAP Ariba
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
US based automobile had multiple ServiceNow instances across multiple companies along with non-standardization of tools and processes. LTI helped in implementing end to end ServiceNow modules including ITSM, ITOM: Orchestration + Event Management thereby achieving high scalability in integrated processes across globe.
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
i. Brief – US based automobile had no asset management and CMDB discovery which lead to longer procurement lifecycles. LTI implemented end to end ServiceNow and operational support using global delivery model. Also helped in optimising integrations after reviewing license consumptions which then helped in reducing the process implementation to mere 2.5 months ii. Benefits 1. Hybrid process governance helped reduction in TCO by 25% 2. Reduction in number of licenses by 20% using integration with SharePoint
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
US based Media & Entertainment giant had challenges in multiple integration of 3rd party tools. LTI helped in implementing end to end ServiceNow modules and integration of multiple 3rd party tools like Verizon, Sharepoint, Table API etc which thereby provided higher adoption of portal with enhanced user experience.
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
Nordics based financial company had challenges in migrating the old legacy network design to Cisco ACI for a new Datacentre. Also it did not had service overview and CMDB to support 150 business services transition. LTI leveraged and implemented several ServiceNow modules, customised 100 odd patterns for 150 business services and executed extensive integration of 25 legacy systems. These transactions and implementation helped in easy cost computation for new business expansions ii. Benefits 1. 25% reduction in DC migration time by creating business service oriented move groups 2. Accurate costing of each business service for replication in new regions/geographies
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in their favour.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
    
CEB
Published By: Brainshark     Published Date: Dec 08, 2015
Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.
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b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment, content marketing tips, emerging marketing, internet marketing
    
Brainshark
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture, lead qualification, social data, selling process
    
Salesforce Pardot
Published By: Dun & Bradstreet     Published Date: Jun 08, 2016
THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING While some in the B2B world are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. That’s probably why you’re checking out this nifty little guide right now. Whether you’re a beginner with a basic curiosity about programmatic, or you have already executed a programmatic ad buy but want to learn more, you’ve come to the right place. After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign. You’ll discover exactly why Programmatic Matters.
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Dun & Bradstreet
Published By: Radius     Published Date: Jul 24, 2017
We’ve seen Omnichannel Marketing in action across a wide range of companies and we’re convinced that marketing teams need to move to a customer-centric model. In this eBook, we’ll help you do exactly that.
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radius, omnichannel, customer data, unified customer, b2b marketing, interactive marketing, customer experience/engagement, social media marketing
    
Radius
Published By: Radius     Published Date: Jul 24, 2017
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.
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radius, sales op, marketing op, revenue growth, marketing operations, b2b marketing, revenue ops, social media
    
Radius
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, download this eBook.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.” Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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Oracle Marketing Cloud
Published By: TIBCO Software     Published Date: May 31, 2018
Integration is the lifeblood of today’s digital economy, and middleware is the software layer connecting different applications, services, devices, data sources, and business entities. This Ovum Decision Matrix (ODM) is a comprehensive evaluation to help enterprise IT leaders, including chief information officers (CIOs), enterprise/integration architects, integration competency center (ICC)/integration center of excellence (CoE) directors, and digital transformation leaders select a middleware-as-aservice (MWaaS) suite best suited to their specific hybrid integration requirements. Download this whitepaper to read further on Hybrid integration suites for cloud service, API-led, B2B, and mobile application integration.
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TIBCO Software
Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
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predictive analytics, leads, pricing, close rates, public data, social media, data analysis, internet marketing
    
Aberdeen Group
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