b2b

Results 551 - 575 of 600Sort Results By: Published Date | Title | Company Name
Published By: Omobono     Published Date: Apr 18, 2011
The first of two papers on social media for business. Covering basic principles, statistics, approach and benefits.
Tags : 
social media, omobono, b2b digital marketing, business, social media marketing
    
Omobono
Published By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
Tags : 
content marketing, content marketing tactics, documented content strategy, b2b trends, business intelligence, market research, usability
    
Brightcove
Published By: Oracle     Published Date: Feb 28, 2012
This white paper describes how B2B organizations can use B2B online commerce to lower costs, retain customers, grow the business, and reduce complexity for customers-all essential activities for competing in the evolving marketplace.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce
    
Oracle
Published By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
For many B2B marketers, IVR (interactive voice response) is now an integral piece of their campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.
Tags : 
ivr, interactive voice response, b2b marketing, lead generation, lead scoring, lead qualifying, lead nurturing, scoring phone leads, inbound ivr, outbound ivr, sales calls, marketing automation, customer calls, voice broadcasts, lead generation & automation
    
Ifbyphone, Inc.
Published By: Oracle     Published Date: Jul 02, 2013
Customer Experience: Empowering People. Powering Brands. With Oracle Sales Solutions.
Tags : 
oracle, crm, strategy brief, b2b
    
Oracle
Published By: uberVU via HootSuite     Published Date: Apr 23, 2013
Today’s B2B buyers are socially sophisticated and informed. Do you have the tactics, tools and training to leverage social media for sales success? Find out how to use social media to relate to customers, identify opportunities for engagement, establish credibility, and stay visible and valuable at every stage of the purchase process.
Tags : 
social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks, social media marketing, sales
    
uberVU via HootSuite
Published By: Blue Jeans Network     Published Date: Oct 17, 2013
In this white paper, you will learn how third-party service providers can help Lync to become the ubiquitous solution empowering information workers, speeding decision making, and enabling the next generation of B2B and B2C communications.
Tags : 
visual collaboration, video conferencing, collaboration, unified communications
    
Blue Jeans Network
Published By: Blue Jeans Network     Published Date: Oct 17, 2013
In this white paper, you will learn how third-party service providers can help Lync to become the ubiquitous solution empowering information workers, speeding decision making, and enabling the next generation of B2B and B2C communications.
Tags : 
visual collaboration, video conferencing, collaboration, unified communications
    
Blue Jeans Network
Published By: Brainshark     Published Date: Oct 21, 2013
Mobile, video and social media are growing rapidly - but not independently. This video takes a look at the relationships between each trend, and how your business can capitalize on all three to advance your communications strategy.
Tags : 
business communications, training, b2b, b2c, customer engagement, marketing, mobility, mobile, smartphone, on-demand, presentation, productivity, video communications, training, powerpoint, ppt, presentation, byod, social media, video
    
Brainshark
Published By: Bridgeline Digital     Published Date: Jan 10, 2013
Designed to help companies assess their B2B eCommerce maturity, this report outlines a general framework that B2B eCommerce professionals can use to gauge how they are developing with respect to a similarly situated peer group.
Tags : 
b2b, b2b ecommerce, b2b ecommerce maturity, b2b ecommerce strategy, e-commerce
    
Bridgeline Digital
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.
Tags : 
marketing, planning, organization, staffing, budgeting, process, search marketing, email marketing, social media, interactive marketing, web analytics, crm & customer care, sales
    
Silverpop
Published By: Eloqua     Published Date: Nov 20, 2013
Reading and responding to your prospects’ digital buying behavior
Tags : 
oracle, eloqua, digital buying behavior, b2b, b2b transaction, marketing integration
    
Eloqua
Published By: IBM     Published Date: Feb 04, 2014
This ebook presents an overview of the B2B integraiton landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution. It also summarizes the IBM B2B Cloud Services offering, with real-world examples of how companies are leveraging the IBM Cloud to Excel amid escalation global complexity, demand volatility and new customer requirements.
Tags : 
ibm, smarter commerce, b2b, cloud integration, optimizing chain value, cloud transformations, edi networks, increase efficiency, drive collaboration, ibm cloud, edi solution, b2b vision, dynamic global markets, collaboration network, integration services, integration offerings, value chain, edi environment
    
IBM
Published By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Tags : 
marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor, crm solutions/software, lead generation & automation
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Tags : 
    
Marketo
Published By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this 12-page report, loaded with charts and analysis of Forrester Research’s 2013 "B2B Social and Community Marketing Online Survey."
Tags : 
dnn, online communities, marketing communities, community management, email marketing, social media, interactive marketing, marketing software, business intelligence, social media marketing, direct mail/marketing
    
DNN Corp.
Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Tags : 
dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing
    
DNN Corp.
Published By: Oracle     Published Date: Sep 05, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World"
Tags : 
digital, body language, sales, responses, transactions, b2b, body language, downloads, engagement, business, climate, product, solution
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
B2B Blogs are a different animal than the personal musings, rants, and raves populating the web. Powerful, if done with care, business oriented blogs can move interest to consideration. This easy-to-absorb guide explores what it takes to create the most compelling entries for the jaded world of business buyers. Learn to build long-term relationships. Grow your following. And, in the end, close more deals. Read the guide now.
Tags : 
b2b, blogs, absorb, personal, business, buyers, musings, rants, raves, web
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine tuned, or expanded. It’s penned by the experts who understand that more than a third of everyone’s budget is now going to content creation. But most of that is wasted money. Read the guide now.
Tags : 
content marketing, buzz, budget, money, creation, input, b2b
    
Oracle
Published By: Dun & Bradstreet     Published Date: Oct 30, 2015
Mastering the art of B2B segmentation
Tags : 
hoover, data, lead, b2b, marketing, lead generation
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Dec 08, 2015
Promise of programmatic as part of their larger advertising strategy.
Tags : 
    
Dun & Bradstreet
Published By: Oracle     Published Date: Mar 15, 2016
View this on demand webcast to learn tips from the head of Digital and Channel Sales for Ricoh America on building a modern, world-class B2B eCommerce organization.
Tags : 
    
Oracle
Published By: Uberflip     Published Date: Jan 09, 2017
Learn how the best B2B marketers create content for the entire buyer journey while avoiding content marketing flops.
Tags : 
content marketing, content creation, b2b content, b2b content marketing, inbound marketing, b2b blog, b2b ebook, content curation, content ideation, content marketplaces, content workflows
    
Uberflip
Published By: Uberflip     Published Date: Jan 09, 2017
A content marketer's job isn't done after hitting publish. Learn how the best B2B marketers effectively distribute their content.
Tags : 
content marketing, content distribution, b2b content distribution, demand generation, b2b demand generation, inbound marketing, email marketing, b2b email marketing, b2b social media, content syndication, b2b seo, search engine optimization
    
Uberflip
Start   Previous    10 11 12 13 14 15 16 17 18 19 20 21 22 23 24    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.