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Published By: Bizible     Published Date: Jun 09, 2017
How much is marketing contributing to revenue? Learn how to report intelligently to your CEO using marketing attribution.
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marketing attribution, revenue attribution, b2b attribution, marketing anaytics, full-funnel marketing, b2b marketing, multi-touch attribution, omni-channel attribution, omni-channel marketing, marketing data, salesforce attribution
    
Bizible
Published By: Bizible     Published Date: Jun 09, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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Bizible
Published By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
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b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
    
Bizible
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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Marketo
Published By: IBM     Published Date: Jun 08, 2017
The healthcare payer ecosystem in the United States has changed dramatically over the last decade and is expected to evolve at an even faster pace over the next few years. Many world-class companies involved in healthcare payment processing are finding themselves constrained by their existing information technology infrastructure. The silos that they built around business-to-business (B2B) processing are constraining them, making it difficult to achieve governmental mandates and (more importantly) increase processing efficiency and competitive advantage. Gone are the days of a small set of data following static and simple standards traded between a limited set of organizations. Gone are the days where the rules for when data is valid versus invalid can expressed in a paragraph or two. Gone are the days when information about a healthcare payment was almost entirely about the "who," "when," and "how much."
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hipaa, healthcare, b2b, organizational strategy, affordable care
    
IBM
Published By: IBM     Published Date: Jun 08, 2017
Digital transformation initiatives and the need for innovation are causing enterprises to rethink their IT landscapes including business-to-business (B2B) integration. Modern B2B integration is critical for enabling enterprises to achieve goals like increasing revenue, speeding up time to market, and improving efficiencies because these outcomes are dependent on having a successful business network. B2B practitioners have two goals — enable critical business initiatives and control costs — and cloud-based B2B services have been successful in helping enterprises achieve both goals. IDC interviewed eight IBM clients to understand how their use of IBM Sterling B2B Integration Services, part of the IBM B2B Cloud Services portfolio, has impacted their operations and businesses. These organizations reported achieving strong value with IBM Sterling B2B Integration Services, and IDC projects that their investment will yield an average three-year return on investment (ROI) of 308%, or more th
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digital transformation, b2b integration, idc, ibm
    
IBM
Published By: Optimizely     Published Date: Jun 08, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
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optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
    
Optimizely
Published By: IBM     Published Date: Jun 07, 2017
Read this eBook to get insight on the essential elements of a modernized B2B integration architecture. Companies need a strategy as they think about modernizing their B2B integration capabilities. This eBook describes what to look for and how IBM can help. You’ll learn about: · Operating a single, secure B2B integration gateway · Simplified onboarding and partner management. · High availability business operations and disaster recovery · Adaptable capabilities to help react to changes to your business processes · Visibility and analytics that provide actionable insight over those processes · Supporting a mix of hybrid deployment models including on-premises and cloud
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b2bi, ibm, b2b integration, modernization, b2b architechture
    
IBM
Published By: IBM     Published Date: Jun 07, 2017
One of the biggest challenges for IT today, is that it is being asked to enable digital transformation and innovation within enterprises but is held back with aging, legacy infrastructure that does not scale and lacks the capabilities the business requires. Watch this video to hear IDC analyst Chandana Gopal’s viewpoint on why organizations need to create a modern B2B integration technology environment.
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b2b, idc, b2b integration, digital transformation
    
IBM
Published By: IBM     Published Date: Jun 07, 2017
IDC analyst Chandana Gopal shares the reasons as to why the line of business is critical in helping create a modernized B2B architecture that is scalable, reliable, and can quickly adapt to changing business requirements.
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b2b integration, b2b architecture, scalability, business adaptation, webinar
    
IBM
Published By: Optimizely     Published Date: Jun 02, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
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optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
    
Optimizely
Published By: IBM     Published Date: May 26, 2017
Business executives and managers at business-to-business (B2B) enterprises care about time, money, competitive advantage, customer loyalty and growth. Few pay much attention to the vital IT infrastructure that supports transactions and collaboration with trading partners—though that B2B backbone directly affects performance and profitability. In fact, just 26 percent of business managers view B2B integration as a competitive differentiator, according to a study for IBM by Vanson Bourne, a research consultancy. As a result, many enterprises continue to utilize manual and error-prone emails, faxes and file transfers for B2B transactions. Reliance on complex, brittle and antiquated systems to exchange critical data impacts time to market, cost-efficiency and satisfaction across suppliers and end-customers. Modernization of B2B integration in recent years has moved forward in fits and starts, often undermined by competing priorities and misalignment between business and IT managers.
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b2b integration, customer loyalty, ibm, customer growth
    
IBM
Published By: IBM     Published Date: May 26, 2017
Digital transformation initiatives and the need for innovation are causing enterprises to rethink their IT landscapes including business-to-business (B2B) integration. Modern B2B integration is critical for enabling enterprises to achieve goals like increasing revenue, speeding up time to market, and improving efficiencies because these outcomes are dependent on having a successful business network. B2B practitioners have two goals — enable critical business initiatives and control costs — and cloud-based B2B services have been successful in helping enterprises achieve both goals. IDC interviewed eight IBM clients to understand how their use of IBM Sterling B2B Integration Services, part of the IBM B2B Cloud Services portfolio, has impacted their operations and businesses. Download now to learn more!
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digital transformation, b2b integration, ibm, ibm b2b cloud services
    
IBM
Published By: IBM     Published Date: Apr 26, 2017
See how you can bring the best of B2C to your B2B eCommerce site in less than 90 days.
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b2b commerce, cloud, cloud computing, b2c, ecommerce
    
IBM
Published By: IBM     Published Date: Apr 26, 2017
"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online. While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex. Read this white paper to learn how to: Use B2C best practices to meet buyer expectations for enhanced online experiences Deliver multiple combinations of products and services for faster, streamlined quoting and ordering Support complex buying cycles and selling executions across channels and markets—and around the world"
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b2b commerce, efficiency, online retail, buying cycles, b2b selling
    
IBM
Published By: IBM     Published Date: Apr 26, 2017
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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sales, b2b sales, buying experience, client experience, sales growth
    
IBM
Published By: Clari     Published Date: Mar 24, 2017
Part art, part science, sales forecasting can be daunting for new and experienced sales leaders alike. Your sales forecast is required for successful company planning, and when it goes wrong, the dominoes begin to fall: your executives, investors, and even the public may question your credibility. Download now to find out!
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sales forecasting, sales execution, clari, sales, sales operations, pipeline inspection, opportunity management, opportunity
    
Clari
Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: OpenText     Published Date: Mar 02, 2017
Whether you’re new to Electronic Data Exchange (EDI) or looking to enhance your understanding, EDI Basics is for you. This ebook explains fundamental EDI concepts in simple language to help you move away from old, manual processes to an automated supply chain.
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edi solutions, b2b integration, edi benefits, implementation
    
OpenText
Published By: OpenText     Published Date: Mar 02, 2017
Market-leading research group Ovum recently conducted a comparison of B2B integration managed services providers. Get your copy for a full vendor comparison and see why OpenText™ is positioned as the leader in B2B integration managed services.
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ovum report, b2b integration, managed services, edi solutions
    
OpenText
Published By: OpenText     Published Date: Mar 02, 2017
Leave it to the experts to manage your EDI for you, so you can focus on your business. Read about the benefits of B2B managed services in this white paper.
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b2b integration, document exchange, edi, erp, b2b managed services
    
OpenText
Published By: OpenText     Published Date: Mar 02, 2017
Watch the video to learn how Procure-to-Pay (P2P) solutions automate B2B processes to help you gain better visibility into transaction lifecycles, improve efficiency, and increase the speed and accuracy of order, shipping, and invoice processing.
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supply chain, b2b, procure-to-pay, shipping, invoicing
    
OpenText
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