b2b

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Published By: IBM     Published Date: Apr 28, 2015
See how easy it is to create and manage digital store pages, and engage buyers with personalized offers in real time, using IBM Commerce on Cloud.
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ibm, commerce, cloud, b2b, real-time, digital, brand experience, customer experience/engagement, branding, data management/analytics
    
IBM
Published By: InsideView     Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
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revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth, customer experience/engagement
    
InsideView
Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase their productivity when powered by InsideView.
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b2b, responsive buyers, wealth of information, prospects, traditional data, social media, traditional marketing, sales
    
InsideView
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context, customer experience/engagement, sales
    
InsideView
Published By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement, forrester marketing, sales prospecting, content management systems, interactive marketing, customer experience/engagement, usability, lead generation & automation, sales
    
Brainshark
Published By: Brainshark     Published Date: Apr 24, 2015
Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, sales training, content management systems, interactive marketing, sales
    
Brainshark
Published By: IBM     Published Date: Mar 18, 2015
Read this research report to see the results of Vanson Bourne’s survey of 360 line of business managers from around the world and a range of industries to learn how business and IT can align priorities in order to create seamless B2B integration. Learn how effective synchronization can improve strategic relationships, ensure compliance, reduce costs and increase revenue.
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b2b integration, compliance, b2b networks, integration gap, impediment, customer satisfaction, integration initiatives
    
IBM
Published By: IBM     Published Date: Mar 18, 2015
Read the 2014 IDC MarketScape for Worldwide B2B Integration Gateway Software to learn what’s causing so many businesses to adopt advanced integration solutions, and discover why IBM is positioned as a Leader in this vendor assessment.
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b2b integration, compliance, b2b networks, integration gap, impediment, customer satisfaction, integration initiatives, integration gateway, vendor assessment
    
IBM
Published By: IBM     Published Date: Mar 18, 2015
More and more companies are moving to the cloud for B2B services, and for good reason. There’s a huge potential for increased visibility and analytics-driven insights to be gained from B2B transactions that can give businesses unprecedented levels of information. But many organizations continue to struggle when it comes to going beyond basic transactional data and historical performance metrics. What does it take to not only report on past activity, but to get real-time alerts, predict future events, manage exceptions, and proactively leverage this wealth of data in order to put it to work? Read this IBM white paper to find out how B2B Services Reporting and Analytics provide new insights into your trading partner relationships and to drive better, more profitable business decisions.
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b2b services, ibm, b2b analytics, b2b reporting, transactional data, trading partner relationships
    
IBM
Published By: IBM     Published Date: Mar 17, 2015
Download this comprehensive report as a guide to assess and compare vendor B2B commerce suite solution. Use this report as a foundation for planning your organization's e-commerce objectives.
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ibm, e-commerce objectives, b2b commerce suites, b2b commerce vendors, b2b customer demand, b2b e-commerce, emerging marketing, business intelligence, market research, e-commerce
    
IBM
Published By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, b2b, commerce, empowerment, customer, e-commerce, content, emerging marketing, content management systems, marketing software, web analytics, crm & customer care, sales
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior, prospect interest, intent, analytics, buying process, sales, online, efficiency, crm & customer care, marketing research
    
Oracle
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster. Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas. This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, customer experience/engagement, marketing research, traditional marketing, sales
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you’re headed and the fastest possible way to get there. After reading this guide, you’ll be ready to blaze the trail for a record-breaking pace up the quota mountain.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, pipeline generation, emerging marketing, marketing research, sales
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
What is sales engagement, and why should sales leaders care? ClearSlide partnered with CSO Insights and asked 354 firms to define and determine how sales engagement drives ROI.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process, customer experience/engagement, marketing research, sales
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
To build a successful sales engine, B2B sales leaders must continually find ways to increase levels of productivity. Today, automated tools and analytics are becoming the key differentiator of highly productive sales teams. Are you ready to make your sales team more effective, efficient, and enabled?
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, customer experience/engagement, marketing research, sales
    
ClearSlide, Inc
Published By: Oracle     Published Date: Jan 28, 2015
Oracle Retail delivers best-in-class commerce applications focused on scalability, performance and personalized experiences. Explore 8 case studies in this scanable eBook to see how we are increasing revenue, customer engagement, and operational efficiency for industry-leading B2C and B2B brands in hardlines, fashion and grocery worldwide.
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Oracle
Published By: Trapit     Published Date: Jan 21, 2015
Are you ready to build your business case for social selling? Do you need some help? Download this PowerPoint deck so that you feel prepared speaking to your executive committee about social selling.
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social selling, b2b buyers, prospecting techniques, lead generation, internal social selling, emerging marketing, marketing research, sales
    
Trapit
Published By: Entrust Datacard     Published Date: Jan 16, 2015
Google is phasing out SHA-1, a secure hash algorithm for SSL certificates that has proven susceptible to collision attacks. But upgrading is complex. Entrust navigates you through the rapid sun-setting of SHA-1 certificates for a seamless, secure experience for your end users.
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entrust, sha-2, chrome, security, certificate, b2b, application, browser, applications, saas, hack, web, website, sha-2, migration, implementation, ssl
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Jan 16, 2015
Small- or medium-sized businesses run on hard work, dedication and loyal customers. But size shouldn’t exclude SMBs from using the proper security technology to protect online customer identities. That’s why Entrust offers nine simple tips to improve security for SMBs and end-customers alike. From basic techniques like updating software to more advanced authentication strategies, this guide ensure your business is establishing the proper security foundation in today’s hyper-connected world.
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entrust, security, certificate, b2b, application, browser, applications, saas, hack, web, website, migration, implementation, ssl, spam, passwords, malware, virus, systems, smb
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Jan 16, 2015
If your company relies on passwords to prevent unauthorized computer access, or low-tech memory cards (e.g., swipe cards) for facility access, you have security on par with the average 1980s car. Smart credentials — embedded in plastic smartcards, USB tokens or mobile devices — offer companies advanced and versatile user authentication features. This white paper discusses the advantages of using smart credentials for multifunction access; describes the hardware and software components used in a smart credential environment; and provides questions to ask when searching for a smart credential solution provider.
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entrust, security, certificate, b2b, application, browser, applications, saas, hack, web, website, migration, implementation, ssl, spam, passwords, malware, virus, systems, smb
    
Entrust Datacard
Published By: IBM     Published Date: Jan 16, 2015
Read the 2014 IDC MarketScape for Worldwide B2B Integration Gateway Software to learn what’s causing so many businesses to adopt advanced integration solutions, and discover why IBM is positioned as a Leader in this vendor assessment.
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ibm, industry solutions, b2b, b2b integration, software, integration gateway software, integration solutions
    
IBM
Published By: IBM     Published Date: Jan 16, 2015
Read this IBM white paper to find out how B2B Services Reporting and Analytics provide new insights into your trading partner relationships and to drive better, more profitable business decisions.
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ibm, b2b services reporting, b2b services analytics, trading partner relationships, business decision making, b2b transactions, transactional data
    
IBM
Published By: IBM     Published Date: Jan 16, 2015
latest B2B Integration and Collaboration survey. Find out how leading companies are dealing with B2B challenges, and learn about the tools they’re using to improve their results.
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ibm, b2b integration, b2b collaboration, b2b automation, integration solutions
    
IBM
Published By: IBM     Published Date: Jan 16, 2015
Watch this video with Bryan Ball, Vice President and Principal Analyst for Supply Chain Management with the Aberdeen Group to find out why so many companies are turning to B2B collaboration to reduce costs, increase margins, and keep up with the escalating pace of business.
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ibm, b2b integration, b2b collaboration, business decision making, supply chain management, cost reduction
    
IBM
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