b2b

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Published By: Influitive     Published Date: Nov 04, 2015
A how-to guide for taking your customer referral program from desperate and awkward to downright irresistible.
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customer referral, influitive, leads, b2b, referrals, advocate marketing, content management systems, crm & customer care, sales
    
Influitive
Published By: Influitive     Published Date: Nov 04, 2015
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
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b2b, influitive, customer experience, advocacy marketing, marketing, internet marketing, crm solutions/software, customer experience/engagement, sales
    
Influitive
Published By: Dun & Bradstreet     Published Date: Oct 30, 2015
Mastering the art of B2B segmentation
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hoover, data, lead, b2b, marketing, lead generation
    
Dun & Bradstreet
Published By: Oracle     Published Date: Oct 29, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, aberdeen group, b2b brands, customer retention, revenue growth, operational efficiency
    
Oracle
Published By: Oracle     Published Date: Oct 29, 2015
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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oracle, aberdeen convergence brief, b2b, b2c commerce
    
Oracle
Published By: Act-On     Published Date: Oct 14, 2015
Modern B2B organizations clearly understand the merits of sales and marketing alignment.
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sales, marketing, revenue, alignment, customer experience/engagement, business intelligence, market research
    
Act-On
Published By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
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social media, best practices, b2b, marketing, audit, strategy, customer experience/engagement, data management/analytics
    
Act-On
Published By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
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meltware, content roi, b2b, customer motivation, search marketing, email marketing, marketing research
    
Meltwater
Published By: Act-On     Published Date: Oct 09, 2015
LinkedIn has evolved into a powerful lead generation tool for many businesses. Its features, like Publisher and Groups, lend themselves well to connecting businesses with prospects. With so many great features, it can be quite challenging to figure out how to use the ones that best fit your needs. To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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reachmail, linkedin, b2b best practices on linkedin, b2b companies, search marketing, emerging marketing, social media, internet marketing, traditional marketing
    
Act-On
Published By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
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content marketing, lead generation, market research, market strategy, social media, content management systems, social media marketing, lead generation & automation
    
TheMarketingScope
Published By: Marketo     Published Date: Sep 22, 2015
[UPDATED FOR 2015] Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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martketo, crm, gartner, lead management, strategy, leaders vendor. b2b, marketing, technology, emerging marketing, internet marketing, crm & customer care, traditional marketing
    
Marketo
Published By: ServiceSource     Published Date: Sep 15, 2015
Today, every B2B company is feeling the heat. Investors and shareholders expect high growth and anything less is not good enough for Wall Street. While a new company can drive growth from new customer acquisition, maximizing customer lifetime value is the secret to sustainable and predictable growth.
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ServiceSource
Published By: SAP     Published Date: Aug 31, 2015
Como transformar seus negócios em sucesso omnicanal
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e-commerce de sucesso, transformação digital, 10 etapas para um ecommerce de sucesso, mercado de e-commerce, b2b, b2c, internet marketing, crm & customer care, e-commerce
    
SAP
Published By: SAP     Published Date: Aug 31, 2015
Um guia de instruções para fabricantes, distribuidores e outras organizações B2B de como criar um modelo financeiro para avaliar o valor do comercio eletrônico
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modelo de roi, roi, sap commerce, modelo de comercio perfeito, hybris commerce, sap solucoes, crm & customer care, e-commerce
    
SAP
Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: SAP SME     Published Date: Aug 13, 2015
¿Está simplificando y unificando diversos modelos de negocio, canales y mercados? Use esta guía para crear un modelo ROI para evaluar su iniciativa de comercio electrónico B2B. Una guía para los fabricantes, distribuidores y otras organizaciones B2B, sobre la construcción de un modelo financiero para analizar el valor del comercio electrónico.
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b2b, negocio a negocio, plataforma digital, comercio electrónico, e-commerce, análisis roi, retorno de inversión, proyecto de tecnología, proyecto de comercio electrónico, modelo financiero, omnicanalidad, iniciativa de comercio, sistema de comercio, plataforma de comercio, tienda virtual, tienda en línea, plataforma digital
    
SAP SME
Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
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predictive analytics, leads, pricing, close rates, public data, social media, data analysis, internet marketing, marketing research
    
Aberdeen Group
Published By: SugarCRM     Published Date: Jul 29, 2015
Today’s customer is more educated and connected than ever before. With seemingly endless choices, and unfettered access to information from peers and other sources – standing out in the market is harder than ever. And lowering prices is not always a winning strategy. So, how can you attract and retain more customers in this new world of business? By focusing on creating extraordinary customer experiences. Learn more in this informative eBook.
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b2b success, customer retention, customer experience, information access
    
SugarCRM
Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
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adobe, líderes, mobilidade, estratégia, web, tecnologia, email marketing, emerging marketing, social media, advertising agencies, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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b2b, social media, marketing strategy, guide, marketing software, web analytics, social media marketing
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
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mobile marketing, marketing tech, lead generation, guide, content management systems, lead generation & automation
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
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b2b, metrics, marketing strategy, crm solutions/software, market research
    
Act-On
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
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