b2b

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Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
B2C users have quickly become accustomed to downloading quick-and-easy software from an "app store," but as this new process becomes more expectation than novelty, how might it alter the way your B2B business operates?
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rainmaker, marketing, b2b, e-commerce, marketing software, crm solutions/software, customer experience/engagement, e-commerce solutions, lead generation & automation
    
Rainmaker Systems Inc.
Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
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b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen, marketing software, lead generation & automation
    
Genius Inc
Published By: Red Hat     Published Date: Nov 08, 2017
Accelerated digital transformation places new demands on business. To stay competitive, organizations must quickly adapt their business models and processes. Business process management (BPM), business rules management (BRM), and mobile applications are increasingly important to many business transactions—from customer-facing to business-to-employee (B2E) and business-to-business (B2B) interactions.
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digital transformation, business process management, business rules management, mobile applications, application programming interfaces
    
Red Hat
Published By: IBM     Published Date: Mar 18, 2015
Read this research report to see the results of Vanson Bourne’s survey of 360 line of business managers from around the world and a range of industries to learn how business and IT can align priorities in order to create seamless B2B integration. Learn how effective synchronization can improve strategic relationships, ensure compliance, reduce costs and increase revenue.
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b2b integration, compliance, b2b networks, integration gap, impediment, customer satisfaction, integration initiatives
    
IBM
Published By: Trapit     Published Date: Jan 21, 2015
Are you ready to build your business case for social selling? Do you need some help? Download this PowerPoint deck so that you feel prepared speaking to your executive committee about social selling.
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social selling, b2b buyers, prospecting techniques, lead generation, internal social selling, emerging marketing, marketing research, sales
    
Trapit
Published By: Business.com     Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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b2b, business.com, brand, search marketing, branding, roi, marketing mix, seo, search engine optimization, ctr, business-to-business, online search activity, budget, media plan, ppc, serp, branded, generic, ppc, pay per click (ppc)
    
Business.com
Published By: SAP     Published Date: May 15, 2015
Forrester’s study yielded four key findings: • High customer expectations have led B2B firms to shift toward rich omni-channel experiences. • Providing a comprehensive omni-channel experience helps ensure customer loyalty. • Merchants will fall behind if they fail to adapt their technology to buyer needs. • Technology investment must be aligned with organizational and process change.
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b2b, omni-channel commerce, ecommerce, customer loyalty, purchasing, internet marketing, crm & customer care, e-commerce, sales
    
SAP
Published By: Oracle     Published Date: Dec 17, 2015
View this on demand webcast to learn tips from the head of Digital and Channel Sales for Ricoh America on building a modern, world-class B2B eCommerce organization.
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oracle, modern b2b ecommerce, internet retailer
    
Oracle
Published By: Inovis     Published Date: Aug 21, 2007
Business Community Management is a strategic vision that creates a comprehensive view of the supply chain by integrating the technology, business processes and communication of the entire business community to facilitate end-to-end supply chain visibility. This white paper will examine the current state of B2B communication; detail the steps needed to mitigate the challenges created by B2B; and more.
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vendor management, supplier, suppliers, supplier relationship management, inovis, supply chain, supply chain management, scm, communication
    
Inovis
Published By: Kaspersky     Published Date: Feb 06, 2017
Kaspersky Lab together with B2B International conducted a global study of more than 4,000 business representatives from 25 countries.
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kaspersky, cyber crime, data loss, business security
    
Kaspersky
Published By: iDirect     Published Date: Jan 29, 2007
Many people may not be aware of SEO’s usefulness is in business to business marketing or what a valuable marketing tool SEO can be in general.  Learn more about why B2B companies can benefit from using SEO as a key marketing tool.
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search marketing, search engine marketing, search engine optimization, seo firms, seo firm, seo, outsource, outsourcing, search marketing agencies, search engine optimization (seo)
    
iDirect
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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Oracle Marketing Cloud
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.
Published By: Godfrey     Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
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godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
    
Godfrey
Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management, customer experience/engagement, usability, data management/analytics
    
GrowthIntel
Published By: EverString     Published Date: Jun 27, 2018
B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that help you spot new opportunities, and help you define and act on those changes to your customer base.
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EverString
Published By: EverString     Published Date: Jun 27, 2018
AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization. In this cheatsheet, we will walk through 4 things your team should look for in an AI platform to align and coordinate all of your sales and marketing activities more effectively.
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EverString
Published By: Domo APAC     Published Date: Mar 04, 2019
Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing. 40 new applications have been put in place, creating one of the most sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Cisco’s marketing team plaudits and several industry awards View Domo’s privacy policy
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Domo APAC
Published By: Liaison Technologies     Published Date: Feb 07, 2014
Businesses and their IT departments are increasingly looking into the Cloud to drive innovation and increase business agility. Are you on the cloud?
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liaison, the cloud, cloud computing, hybrid approach, hybrid business, business agility, increase innovation, applications or processes, electronically exchange, managed services, manage data, b2b, data management, enterprise application integration, data infrastructure, data mapping, connectivity protocols
    
Liaison Technologies
Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing, data management/analytics, lead generation & automation
    
Marketo
Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
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adobe, líderes, mobilidade, estratégia, web, tecnologia, email marketing, emerging marketing, social media, advertising agencies, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
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mx group, market sense, market effect, customer lifecycle, b2b sales cycles, crm solutions, traditional marketing, lead generation, crm solutions, software, crm solutions/software, customer experience/engagement, lead generation & automation
    
The MX Group
Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
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lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql, marketing qualified leads, mql, lead generation & automation, lead nurturing, lead funnel, lead tracking, lead scoring, lead intelligence, lead fulfillment, b2b marketing, b2b sales, sales performance optimization
    
The Mx Group
Published By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
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social media, best practices, b2b, marketing, audit, strategy, customer experience/engagement, data management/analytics
    
Act-On
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