b2b

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Published By: SAP SME     Published Date: Aug 13, 2015
¿Está simplificando y unificando diversos modelos de negocio, canales y mercados? Use esta guía para crear un modelo ROI para evaluar su iniciativa de comercio electrónico B2B. Una guía para los fabricantes, distribuidores y otras organizaciones B2B, sobre la construcción de un modelo financiero para analizar el valor del comercio electrónico.
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b2b, negocio a negocio, plataforma digital, comercio electrónico, e-commerce, análisis roi, retorno de inversión, proyecto de tecnología, proyecto de comercio electrónico, modelo financiero, omnicanalidad, iniciativa de comercio, sistema de comercio, plataforma de comercio, tienda virtual, tienda en línea, plataforma digital
    
SAP SME
Published By: IBM     Published Date: Aug 16, 2016
Find out how IBM Configure Price Quote can help make sales of the most complicated configurable products easy.
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ibm, commerce, business to business, b2b, cpq, configure price quote, crm & customer care, sales
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Find out how IBM Configure Price Quote can help make sales of the most complicated configurable products easy.
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ibm, commerce, business to business, b2b, cpq, configure price quote
    
IBM
Published By: MoreVisibility     Published Date: Jan 18, 2010
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
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mobile search, more visibility, search marketers, b2b, b2c, applications, seo, google, social media, advertising, search marketing agencies
    
MoreVisibility
Published By: ServiceSource     Published Date: Sep 15, 2015
Today, every B2B company is feeling the heat. Investors and shareholders expect high growth and anything less is not good enough for Wall Street. While a new company can drive growth from new customer acquisition, maximizing customer lifetime value is the secret to sustainable and predictable growth.
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ServiceSource
Published By: Genius Inc     Published Date: Nov 13, 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. Interestingly, recent research from CSO Insights finds that only 26.9 precent of 550 companies surveyed have implemented a formal lead scoring process. So, why aren't marketers rushing to adopt this new technology-enabled feat?
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genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing, btob, optimization, lead generation & automation
    
Genius Inc
Published By: SAP     Published Date: Aug 31, 2015
Um guia de instruções para fabricantes, distribuidores e outras organizações B2B de como criar um modelo financeiro para avaliar o valor do comercio eletrônico
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modelo de roi, roi, sap commerce, modelo de comercio perfeito, hybris commerce, sap solucoes, crm & customer care, e-commerce
    
SAP
Published By: Adobe     Published Date: Nov 10, 2015
Download this Aberdeen Group report to learn why the best in class organizations are closing more deals faster by adopting esignatures.
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adobe, digital, sales, b2b, crm, esignature, aberdeen, sales management, contracts, e-signatures, quote to cash, sales contract management, crm & customer care
    
Adobe
Published By: IBM ILOG.     Published Date: Jul 14, 2009
Increase success at point-of-contact with more frequent and focused cross-sell and upsell improve customer and partner satisfaction with better service and support. Increase revenue, profitability and wallet-share through greater acceptance. Improve auditability with consolidation of siloed and divisional approaches. Learn more today!
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ibm, ilog brms, objective, organization, automate, experience, interaction, companys best sales customer service, purchasing, customers, solution, application, support, profitablity
    
IBM ILOG.
Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation, b2b marketing, marketing technology, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing, sales
    
AdAgility
Published By: GrowthIntel     Published Date: Feb 16, 2016
Business development and marketing programs have a tendency to underwhelm when it comes to actual results. As a result, we’re bombarded with SalesTech and MarTech apps endeavouring to plug the leaks. But these tools rarely tackle the core issues behind your lacklustre results. What’s needed is a fundamental change to your go-to-market approach. This ebook shows you what that change could look like, and describes how to make it happen.
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marketing, business development, b2b, sales, business practices, data management/analytics
    
GrowthIntel
Published By: Adobe Systems, Inc.     Published Date: Nov 15, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service, crm solutions/software, customer experience/engagement
    
Adobe Systems, Inc.
Published By: Oracle     Published Date: Nov 14, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
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crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
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crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability
    
Oracle
Published By: Genpact     Published Date: Jul 30, 2012
Perhaps never in the history of commerce have businesses been required to adapt so fast to changing conditions as those driven by the introduction of the internet. Of the world's six billion inhabitants, over 1.9 billion use the internet.
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customer experience management, customer retention, customer relationship management, crm tools, roi
    
Genpact
Published By: Influitive     Published Date: Nov 04, 2015
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
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b2b, influitive, customer experience, advocacy marketing, marketing, internet marketing, crm solutions/software, customer experience/engagement, sales
    
Influitive
Published By: Entrust Datacard     Published Date: Jan 16, 2015
Small- or medium-sized businesses run on hard work, dedication and loyal customers. But size shouldn’t exclude SMBs from using the proper security technology to protect online customer identities. That’s why Entrust offers nine simple tips to improve security for SMBs and end-customers alike. From basic techniques like updating software to more advanced authentication strategies, this guide ensure your business is establishing the proper security foundation in today’s hyper-connected world.
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entrust, security, certificate, b2b, application, browser, applications, saas, hack, web, website, migration, implementation, ssl, spam, passwords, malware, virus, systems, smb
    
Entrust Datacard
Published By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
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lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management, lead prioritization, lattice engines, demand generation, lead qualification, qualifying leads, score leads, lead score, marketing software, crm solutions/software, lead generation & automation
    
Lattice Engines
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map, mapping, audience development, resources, buyer personas, sales development, sales leads, in-person environment, audience segmentation, promotion planning, audience, b2b, btob
    
Bulldog Solutions
Published By: Optimizely     Published Date: Jun 02, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
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optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
    
Optimizely
Published By: Optimizely     Published Date: Jun 08, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
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optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
    
Optimizely
Published By: TreeHouse Interactive     Published Date: Jul 27, 2010
Learn the benefits of demand generation software. Our team of experienced professionals will also show you how to get to where you want to be with your marketing and lead generation efforts.
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treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
    
TreeHouse Interactive
Published By: IBM     Published Date: Nov 03, 2016
A B2B standards e-book that helps demystify the industry standards for the commerce life-cycle.
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ibm, b2b, transformation, industry standards, commerce, commerce life-cycle
    
IBM
Published By: IBM     Published Date: Jan 26, 2016
Read this in-depth ebook to learn what industry standards look like, how they work, and the ways they enable automated exchanges of business transactions and information.
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ibm, b2b, integration, industry, standards, processing
    
IBM
Published By: InsideView     Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
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revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth, customer experience/engagement
    
InsideView
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