b2b

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Published By: Bulldog Solutions     Published Date: May 20, 2013
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
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marketing budget, balanced budget, improving revenue, revenue goals, revenue impact, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
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e-commerce, b2b, commerce, ibm, inventory, customer, b2b, marketing, cross channel, sales, lead generation & automation
    
IBM
Published By: Demandbase     Published Date: Nov 16, 2012
B2Bs sell to accounts, not individuals, yet traditional web analytics fail to deliver B2Bs the account-based visibility that is critical to online success. These four steps show you how to make your web analytics work for B2B.
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demandbase, web analytics, b2b marketing campaign, optimization, business to business, marketing research, data management/analytics
    
Demandbase
Published By: NetProspex     Published Date: Nov 04, 2013
How clean & actionable your B2B marketing database is today? Analyze your data with this free, secure cloud based assessment of your email deliverability, phone connectability, record completeness, duplication, target profile breakdown and more.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database list, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technolog data, global contact list, marketo data quality, eloqua data quality, marketo database cleansing, eloqua database cleansing, marketing data enrichment
    
NetProspex
Published By: Gleanster Research     Published Date: Oct 20, 2013
Gleanster Research explores how Top Performing organizations overcame legacy practices to embrace the new dynamics of B2B marketing.
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Gleanster Research
Published By: Ipswitch     Published Date: May 02, 2014
With fewer resources and an increasing volume and size of file transfers each year, moving files in the extended enterprise has never seemed more complex. In this whitepaper, you’ll learn how to tackle the challenge of higher costs, increasing volume and size of file transfers, and fewer resources with one mature, managed file transfer process.
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ftp client, ftp server, sftp client, ftp software, large file transfer, secure email service, ftp program, sftp server, secure file transfer    , ftp download, file transfer software, managed file transfer, enterprise application integration, ftp server software, workflow automation, b2b integration, enterprise file transfer, data transfer software, download ftp server, cloud file transfer
    
Ipswitch
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context, customer experience/engagement, sales
    
InsideView
Published By: Blue Jeans Network     Published Date: Oct 17, 2013
In this white paper, you will learn how third-party service providers can help Lync to become the ubiquitous solution empowering information workers, speeding decision making, and enabling the next generation of B2B and B2C communications.
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visual collaboration, video conferencing, collaboration, unified communications
    
Blue Jeans Network
Published By: Blue Jeans Network     Published Date: Oct 17, 2013
In this white paper, you will learn how third-party service providers can help Lync to become the ubiquitous solution empowering information workers, speeding decision making, and enabling the next generation of B2B and B2C communications.
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visual collaboration, video conferencing, collaboration, unified communications
    
Blue Jeans Network
Published By: IBM     Published Date: Oct 17, 2014
In this first-release MQ, Gartner evaluates providers on service delivery, B2B Network/Collaboration, Integration Functionality and success in capitalizing on vision. Rated against an extensive 15-criteria evaluation, IBM earned one of only three Leader positions, and outpaced the competition in "completeness of vision," signifying our strength in delivering the most competitive solution to the marketplace.
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integration brokerage, service delivery, integration functionality, competitive solutions
    
IBM
Published By: IBM     Published Date: Nov 22, 2014
In this first-release MQ, Gartner evaluates providers on service delivery, B2B Network/Collaboration, Integration Functionality and success in capitalizing on vision. Rated against an extensive 15-criteria evaluation, IBM earned one of only three Leader positions, and outpaced the competition in "completeness of vision," signifying our strength in delivering the most competitive solution to the marketplace.
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integration brokerage, supply chain management, service delivery, integration functionality, b2b
    
IBM
Published By: IBM     Published Date: Apr 22, 2014
According to the recent Gartner Magic Quadrant for ON-Premises Integration Suites, application integration patterns were originally applied for internal, application-to-application (A2A) integration and for integrating an organization's applications with that of its trading partners - known as B2B integration. Today, these patterns are applied to a broader array of application integration projects, such as creating new compositions using mobile apps and on-premises back-end services in support of bring-your-own-device initiatives.
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ibm, integration, application integration, application integration suites, mobile apps, back-end services, byod, application integration projects, websphere, a2a, cloud based application integration
    
IBM
Published By: Google - SAP     Published Date: Jun 20, 2019
SAP has been ranked a leader in the latest Gartner Magic Quadrant for Sales Performance Management. The Gartner Magic Quadrant for Sales Performance Management (SPM) examines the fast-growing SPM space and helps companies identify the best solutions for driving sales, aligning incentives, automating commissions, and effectively planning your territory and quota strategies. For the third year in a row, SAP is listed the highest and furthest to the right for “Ability to Execute” and “Completeness of Vision”. This marks our sixth year in a row positioned among the leaders. Discover the important trends in SPM solutions that can help you make a buying decision. The report includes: ? A comprehensive evaluation of 11 leading vendors in the SPM space. ? Key trends in sales plan optimization, including why companies are increasingly using AI to achieve more effective sales incentive plans. ? Strategic planning assumptions, including the assumption that 40% of B2B providers with more than 10
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Google - SAP
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"Agility, customer experience and headless commerce are key features in the next wave of digital commerce platforms, as application leaders guiding B2C, B2B and B2B2C organizations try to keep pace with the digital economy. Read this report to learn: - Key findings and recommendations for digital commerce and application technology leaders - Critical capalities for a modern digital commerce platform - Evaluation and rating of 21 digital commerce vendors"
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Oracle Commerce Cloud
Published By: Marketo     Published Date: Nov 23, 2015
CRM lead management matures amid strong user interest and a more complex vendor environment.
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marketo, gartner, magic quadrant, crm, lead management, b2b, marketing software, crm & customer care
    
Marketo
Published By: Marketo     Published Date: Dec 14, 2015
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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marketo, gartner, magic quadrant, crm, lead management, b2b, emerging marketing, crm & customer care, marketing research
    
Marketo
Published By: Marketo     Published Date: Aug 04, 2016
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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marketo, gartner, magic quadrant, crm, lead management, b2b, emerging marketing, crm & customer care, marketing research, traditional marketing
    
Marketo
Published By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
    
Skyword
Published By: Act-On     Published Date: Mar 20, 2013
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. We’ll help you get started deciding what to measure, how to measure it and why the right choice of metrics is so important.
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introduction to integrated marketing, getting started with measurement, marketing measurement, b2b, business to business, act on, emerging marketing, marketing research, traditional marketing, sales
    
Act-On
Published By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management, content management systems, interactive marketing, webinars & web conferencing, online video marketing, lead generation & automation
    
GoToWebinar
Published By: Zilliant     Published Date: Jan 24, 2019
AI analysis - conducted on a massive, global scale - reveals where the B2B industry is consistently failing to capture hidden pockets of revenue and profit that is available today.
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Zilliant
Published By: UnsubCentral     Published Date: Oct 17, 2014
Email suppression lists are often created and maintained for one purpose: honoring the consumer’s opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
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mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing, email opt out management, email acquisition, affiliate email marketing, b2b scrubbing, can spam compliance, email marketing, emerging marketing, market research
    
UnsubCentral
Published By: DocuSign     Published Date: Apr 24, 2018
"We live in a world where the ability to do business digitally is a given. Now more than ever, people want to do business with organizations via the ease, speed, convenience and security of a fully digital experience. Yet many businesses are failing to keep pace in their front office with customer expectations, as well as with competitors that have made digital transformation a priority. Download this eBook to learn how B2B companies can evolve to meet customer expectations by adopting a fully digital experience with eSignatures. Some quick stats: - 87% of U.S. workers expect to be able to sign and purchase digitally - 75% of U.S. workers think that eSignatures are more secure than paper methods "
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DocuSign
Published By: Oracle     Published Date: Jul 09, 2014
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic - in this case, B2B Blogging - with minimal investment in time.
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b2b blogging, a guide to b2b blogging, the power of business blogs, social media, content management systems, interactive marketing, social media marketing
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
B2B Blogs are a different animal than the personal musings, rants, and raves populating the web. Powerful, if done with care, business oriented blogs can move interest to consideration. This easy-to-absorb guide explores what it takes to create the most compelling entries for the jaded world of business buyers. Learn to build long-term relationships. Grow your following. And, in the end, close more deals. Read the guide now.
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b2b, blogs, absorb, personal, business, buyers, musings, rants, raves, web
    
Oracle
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