b2b

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Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
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digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, social media, interactive marketing, customer experience/engagement, market research, mobile marketing, social media marketing
    
Dun & Bradstreet
Published By: bigtincan     Published Date: Oct 10, 2014
Understanding content value and unlocking the tribal knowledge that exists among mobile workforces is one of the key drivers that can improve how an organization operates in the age of mobile computing. By implementing Content Intelligence, mobile users can easily learn from their colleagues and leverage the domain expertise and the content that works best. It’s the ultimate way to get people working together to improve the productivity of every user within the organization.
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mobile content, b2b, content intelligence, content value, emerging marketing, marketing research, data management/analytics
    
bigtincan
Published By: Brainshark     Published Date: Oct 21, 2013
Mobile, video and social media are growing rapidly - but not independently. This video takes a look at the relationships between each trend, and how your business can capitalize on all three to advance your communications strategy.
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business communications, training, b2b, b2c, customer engagement, marketing, mobility, mobile, smartphone, on-demand, presentation, productivity, video communications, training, powerpoint, ppt, presentation, byod, social media, video
    
Brainshark
Published By: IBM     Published Date: Jun 07, 2017
One of the biggest challenges for IT today, is that it is being asked to enable digital transformation and innovation within enterprises but is held back with aging, legacy infrastructure that does not scale and lacks the capabilities the business requires. Watch this video to hear IDC analyst Chandana Gopal’s viewpoint on why organizations need to create a modern B2B integration technology environment.
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b2b, idc, b2b integration, digital transformation
    
IBM
Published By: IBM     Published Date: Sep 14, 2016
Watch this video to hear IDC analyst Chandana Gopal’s viewpoint on why organizations need to create a modern B2B integration technology environment.
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modernization, ibm, b2b, infrastructure, scale
    
IBM
Published By: Oracle     Published Date: Jan 28, 2015
Oracle Retail delivers best-in-class commerce applications focused on scalability, performance and personalized experiences. Explore 8 case studies in this scanable eBook to see how we are increasing revenue, customer engagement, and operational efficiency for industry-leading B2C and B2B brands in hardlines, fashion and grocery worldwide.
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Oracle
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you’re headed and the fastest possible way to get there. After reading this guide, you’ll be ready to blaze the trail for a record-breaking pace up the quota mountain.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, pipeline generation, emerging marketing, marketing research, sales
    
ClearSlide, Inc
Published By: ServiceSource     Published Date: Jun 18, 2019
Market shifts and evolutions over time have brought us to a very unique point in B2B commerce. We’ve rapidly accelerated through several transitions: from a product economy, to the service economy, to the subscription economy, and today, the experience economy. Download the whitepaper to learn how ServiceSource can provide the most comprehensive and streamlined customer journey experience that spans the entire B2B customer lifecycle.
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ServiceSource
Published By: Valerie Schlitt Associates     Published Date: Jul 31, 2017
This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Account Based Marketing (ABM) strategies include this component as do solo efforts to convert interest. Does it really work? If it does, how to discern what strategies are best? Read this two-part series and understand today's B2B buy cycle challenges and how your peers are optimizing the phone as a channel.
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Valerie Schlitt Associates
Published By: IBM     Published Date: Oct 07, 2011
Need for Speed and Flexibility Drives Manufacturers to Reengineer External Processes Around B2B Integration.
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external process, idc, technology, ibm, b2b integration
    
IBM
Published By: Influitive     Published Date: Nov 04, 2015
Create B2B customer relationships that last a lifetime -- and deliver topline value
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advocate marketing, influitive, b2b, strategy, crm, forrester research, internet marketing, crm & customer care, sales
    
Influitive
Published By: emedia     Published Date: May 26, 2010
Over ten years and seven thousand white papers promoted, emedia has found patterns among these offers to identify nine primary white paper uses or applications.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, interactive marketing, lead generation & automation
    
emedia
Published By: Epicor     Published Date: Sep 26, 2016
In this report, Mint Jutras references data collected from its 2016 Enterprise Solution Study, investigating goals, challenges and status and performance of software used to run a business.
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epicor, digital distributor, distributor, mint jutras, enterprise solution study, wholesale distribution, distribution, erp, wholesale distributor, wholesale e-commerce, cloud erp, business systems, b2b e-commerce
    
Epicor
Published By: Oracle     Published Date: Mar 15, 2016
View this on demand webcast to learn tips from the head of Digital and Channel Sales for Ricoh America on building a modern, world-class B2B eCommerce organization.
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Oracle
Published By: ReadyTalk     Published Date: Sep 24, 2014
Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants. The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.
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spending, calculator, roi, webinar, suggestions, qualified, marketing, professionals, registrants, average, program, b2b, crm & customer care, sales
    
ReadyTalk
Published By: Zilliant     Published Date: Apr 09, 2010
Learn how a $4.8B distributor overcame resistance-to-change by simply feeding optimized prices through the quoting tools their salespeople were already using --- achieving over 80% adoption and generating 12% more margin-dollars as a result.
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zilliant, optimized prices, pricing intelligence, quotes, quoting tools, price segmentation
    
Zilliant
Published By: Zilliant     Published Date: Apr 09, 2010
Read this paper to understand the opportunity for optimizing shipping fees and freight charges in B2B and learn how one $5.0B distributor used advanced pricing science and technology to generate 34% more margin-dollars on its shipping fees.
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zilliant, optimized shipping fee, b2b manufacturers and distributors, freight charges, pricing science, market-aligned prices
    
Zilliant
Published By: ClearSlide, Inc     Published Date: Oct 01, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download this paper to learn more.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process, sales
    
ClearSlide, Inc
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
What is sales engagement, and why should sales leaders care? ClearSlide partnered with CSO Insights and asked 354 firms to define and determine how sales engagement drives ROI.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process, customer experience/engagement, marketing research, sales
    
ClearSlide, Inc
Published By: ATG, Inc.     Published Date: Oct 07, 2010
As the online channel becomes core and growth in traditional channels slows, businesses can use optimization services to gain competitive advantage and propel online revenues. Learn from these industry leaders.
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atg, e-commerce optimization, online business channel, b2b, web analytics, roi, click to call, live chat
    
ATG, Inc.
Published By: Oracle     Published Date: Mar 15, 2016
To capitalize on the growth in B2B eCommerce, B2B sellers need to address the rising expectations and needs of the modern business buyer. Read this eBook to learn best practices and the key capabilities you need in a modern B2B eCommerce platform to attract and retain today's business buyer. You will learn the key capabilities to drive revenue growth, improve customer experience, and address B2B complexity.
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Oracle
Published By: LeanData     Published Date: Nov 30, 2016
The way to cut through all the chatter in B2B sales is not to add to the noise. The answer is to give potential prospects exactly what they need to evaluate your solution – whenever they want it, in any way they would like that information. Standing out doesn't mean pumping up the volume. It’s about creating an elegant sales symphony that draws people into conversations with your business.
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LeanData
Published By: TIBCO Software     Published Date: May 31, 2018
Integration is the lifeblood of today’s digital economy, and middleware is the software layer connecting different applications, services, devices, data sources, and business entities. This Ovum Decision Matrix (ODM) is a comprehensive evaluation to help enterprise IT leaders, including chief information officers (CIOs), enterprise/integration architects, integration competency center (ICC)/integration center of excellence (CoE) directors, and digital transformation leaders select a middleware-as-aservice (MWaaS) suite best suited to their specific hybrid integration requirements. Download this whitepaper to read further on Hybrid integration suites for cloud service, API-led, B2B, and mobile application integration.
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TIBCO Software
Published By: OpenText     Published Date: Mar 02, 2017
Market-leading research group Ovum recently conducted a comparison of B2B integration managed services providers. Get your copy for a full vendor comparison and see why OpenText™ is positioned as the leader in B2B integration managed services.
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ovum report, b2b integration, managed services, edi solutions
    
OpenText
Published By: Valerie Schlitt Associates     Published Date: Aug 01, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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Valerie Schlitt Associates
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