b2b demand generation

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Published By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadershipóbut itís not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customerís purchase criteria decisively in their favour.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
    
CEB
Published By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadershipóbut itís not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customerís purchase criteria decisively in theirf avor.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
    
CEB
Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. Thatís why weíve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations, account based strategy, ideal customer profile, icp, outbound, outbound email, inbound marketing, lead enrichment, customer data, lead form, emerging marketing, traditional marketing, sales
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
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b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity, sales funnel, revenue growth, revenue acceleration, sales cycle, sales behavior, marketing productivity, sales productivity, b2b marketing, account based marketing, demand generation, outbound marketing, outbound sales
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team
    
LeadGenius
Published By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
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b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
    
Bizible
Published By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation, demand gen, lead gen, lead generation, marketing data
    
Bizible
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But thereís a problem. When it comes to helping to land and expand these major deals, todayís marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy thatís optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But thereís a problem When it comes to helping to land and expand these major deals, todayís marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy thatís optimized for the biggest, most important deals.
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Engagio
Published By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
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marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation, marketing roi, demand generation platform, customer experience/engagement, business intelligence, market research, usability, lead generation & automation
    
Eloqua
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget, lead generation, demand generation, direct marketing, lead conversion, registration page, registration, landing page, white paper, content, sem, search engine marketing, search marketing
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing, interactive demand generation, digital media, engagement, rich media, rich web, rich applications, blogging, rss, social networks, facebook, myspace, digital marketing
    
Marketo, INC.
Published By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¨mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¨er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
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marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring, nurturing, marketing software, lead generation & automation
    
Genius Inc
Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
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b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen, marketing software, lead generation & automation
    
Genius Inc
Published By: Optify     Published Date: Aug 13, 2012
Discover how to drive higher-quality inbound leads from SEO and social media with this practical 3-step guide.
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lead generation, b2b marketing, seo, keywords, strategic keywords, seo, search engine optimization, website optimization, demand generation, advertising agencies, search engine optimization (seo), lead generation & automation
    
Optify
Published By: Optify     Published Date: Aug 13, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
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optify, b2b marketing, inbound marketing, marketing metrics, lead generation, seo, search engine optimization, social media, demand generation, search engine optimization (seo), lead generation & automation
    
Optify
Published By: Marketo     Published Date: Sep 24, 2009
Get a complete market overview and discover the key capabilities of leading systems. With 18 vendor comparisons, this report also features recommendations for getting the most value out of a lead management automation solution.
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b2b, automation, forrester, marketo, lma, lead management, sales leads, demand generation, sfa, nurturing, customer experience/engagement, data management/analytics, lead generation & automation
    
Marketo
Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing, data management/analytics, lead generation & automation
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2010
This RFP will help choose the right Marketing Automation vendor and enable justification to your marketing team. Learn why ease-of-use contributes to greater efficiency and productivity, how to improve email marketing campaigns with customization and how constant synchronization helps keep marketing and sales activities coordinated.
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b2b, automation, marketo, adaptive marketing, cmo, rfp template, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing, marketing software, data management/analytics, lead generation & automation
    
Marketo
Published By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engineís latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
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lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management, lead prioritization, lattice engines, demand generation, lead qualification, qualifying leads, score leads, lead score, marketing software, crm solutions/software, lead generation & automation
    
Lattice Engines
Published By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
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lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing, crm solutions/software, customer experience/engagement
    
Marketo
Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
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dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing
    
DNN Corp.
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