b2b marketing

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Published By: NetProspex     Published Date: May 12, 2014
NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
Published By: NetProspex     Published Date: May 12, 2014
While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
Published By: NetProspex     Published Date: May 12, 2014
Only 8% of marketers classified their lead gen efforts as "very successful". Check ot the latest research on what successful lead generation will look like in 2014. See how you compare by taking the survey and then downloading the report!
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
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adobe, líderes, mobilidade, estratégia, web, tecnologia, email marketing, emerging marketing, social media, advertising agencies, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
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social, roi, adobe, b2b, marketing, marketer, impact, measurement, measuring, results, whitepaper, jordan enright-schulz, reach, engagement, emerging marketing, social media, marketing research
    
Adobe
Published By: Optimizely     Published Date: Jun 02, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
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optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
    
Optimizely
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring, search marketing agencies, interactive marketing, business intelligence, market research, usability, lead generation & automation
    
Eloqua
Published By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
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marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation, marketing roi, demand generation platform, customer experience/engagement, business intelligence, market research, usability, lead generation & automation
    
Eloqua
Published By: Eloqua     Published Date: Jun 13, 2012
To succeed, marketers need to focus on the metrics that matter most to executives. Download this report to find out what metrics are important to the c-suite and how to measure your impact across the organization.
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marketing, b2b, traditional marketing, eloqua, crm solutions/software, customer experience/engagement, market research, lead generation & automation
    
Eloqua
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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b2b, business-to-business, btob, search engine marketing, sem, search, oneupweb, marketer, natural search engine optimization, seo, paid search engine marketing, ppc, online advertising, lead opportunity calculator, search marketing, btob marketing, online marketing, pay per click (ppc), search engine optimization (seo)
    
Oneupweb
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor
    
Marketo
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget, lead generation, demand generation, direct marketing, lead conversion, registration page, registration, landing page, white paper, content, sem, search engine marketing, search marketing
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing, interactive demand generation, digital media, engagement, rich media, rich web, rich applications, blogging, rss, social networks, facebook, myspace, digital marketing
    
Marketo, INC.
Published By: Quantivo Corporation     Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
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quantivo, customer behavior, crm, behavior, analytics, lead response, sales leads, cycle times, close rates, crm, support, web, b2b, data management/analytics
    
Quantivo Corporation
Published By: White Horse     Published Date: Apr 02, 2010
Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.
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white horse, b2b, redesign, rfps, b3b, scope, purpose, template, search marketing agencies, traditional agencies, online video marketing, social media marketing
    
White Horse
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales, content management systems, interactive marketing, marketing software, web analytics, pay per click (ppc), lead generation & automation
    
White Horse
Published By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
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marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers, b2b, marketing practices, cost effectiveness, integration, cross marketing, marketing strategy, content creation, advertising agencies, internet marketing, traditional marketing
    
Marketo
Published By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset – its relationship with its prospects and customers. Answer the call – become a B2B Marketing change agent today.
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b2b, b2b marketing, marketing automation, marketing analytics, sales enablement, content marketing, lead generation, customer experience/engagement, marketing research, data management/analytics, sales
    
Yesler
Published By: Yesler     Published Date: Oct 29, 2014
Today’s B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
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buyer personas, b2b buyers, content marketing, communication channels, content maps, b2b marketing, buyer journey, market research, lead generation, customer experience/engagement, marketing research, data management/analytics
    
Yesler
Published By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
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b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation, marketing research, data management/analytics, sales
    
Yesler
Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence, social intelligence platforms, social listening platforms, internet marketing, marketing research, traditional marketing
    
Brandwatch
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