bearingpoint

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Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
Tags : 
leadlife solutions, bearingpoint, demandgen, lead scoring, lead generation, crm, roi, lead nurturing, lead generation & automation
    
LeadLife Solutions
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
Tags : 
aprimo, marketing operations, financial visibility, marketing resource management
    
Aprimo, Inc.
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