behavior data

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Published By: IBM     Published Date: Feb 10, 2014
The closer your organization gets to your customers, the more successful it will be. Learn how to take customer relationships to a new level of intimacy using a combination of business intelligence and predictive analytics software.
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ibm, king fish media, business analytics, insights, business intelligence software, analytics quotient, roi, predictive analytics
    
IBM
Published By: Semcasting     Published Date: Feb 19, 2014
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
    
Semcasting
Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
    
Semcasting
Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
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audience development, user engagement, audience engagement, audience retention, user retention, content personalization, email personalization, web personalization
    
Boomtrain
Published By: Time Warner Cable     Published Date: May 17, 2011
Learn how advances in information and communications technologies as well as changes in workforce behaviors are driving the need for faster, higher-bandwidth data solutions.
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time warner cable business class, high-speed data, data-intense activities, online collaboration, portland fish exchange, business data growth, productivity, web video conferencing
    
Time Warner Cable
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
    
VisiStat
Published By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
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web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag
    
VisiStat
Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
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spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database
    
SPSS
Published By: SAS     Published Date: Mar 06, 2018
Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
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SAS
Published By: Virgin Pulse     Published Date: Aug 20, 2012
Employee wellness efforts have historically been "one size fits all" -which is ineffective at improving employee health behavior. See how offering a personalized health experience for your employees based on robust data, reporting and segmentation can drive engagement and long-term healthy behavior change.
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wellness, corporate wellness, incentives, rewards, activity, health, fitness, motivation
    
Virgin Pulse
Published By: iPerceptions Inc.     Published Date: Nov 16, 2010
A joint white paper by Semphonic and iPerceptions about Behavioural Data and Online Survey Research
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web analytics, behavioural integration, survey, research, data, business intelligence, market research
    
iPerceptions Inc.
Published By: Silverpop     Published Date: Feb 04, 2013
For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data.
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behavior, multichannel, integrated, marketing, data, email marketing, social media, customer experience/engagement
    
Silverpop
Published By: Q2 eBanking     Published Date: Jul 30, 2017
Many financial institutions see their customer data as one of their most valuable assets. Unlocking insights from that data helps FIs understand, anticipate and offer account holders the products and services they truly need. A major trend to unlocking customer insights is using machine learning to surface the behavioral intelligence buried in the large amount of account holder transactional data captured each and every day. In this paper, learn how a group of talented, enthusiastic analysts with an open approach to data can yield some very interesting and extremely valuable and actionable results. This approach, championed by Q2 Executive Vice President and CTO Adam Anderson, has led to a new platform, Q2 SMART, which provides powerful behavioral analytics for financial institutions, enabling growth while providing account holders with real value.
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Q2 eBanking
Published By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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Bluecore
Published By: TIBCO Software     Published Date: May 31, 2018
Predictive analytics, sometimes called advanced analytics, is a term used to describe a range of analytical and statistical techniques to predict future actions or behaviors. In business, predictive analytics are used to make proactive decisions and determine actions, by using statistical models to discover patterns in historical and transactional data to uncover likely risks and opportunities. Predictive analytics incorporates a range of activities which we will explore in this paper, including data access, exploratory data analysis and visualization, developing assumptions and data models, applying predictive models, then estimating and/or predicting future outcomes.
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TIBCO Software
Published By: TIBCO Software     Published Date: May 31, 2018
Predictive analytics, sometimes called advanced analytics, is a term used to describe a range of analytical and statistical techniques to predict future actions or behaviors. In business, predictive analytics are used to make proactive decisions and determine actions, by using statistical models to discover patterns in historical and transactional data to uncover likely risks and opportunities. Predictive analytics incorporates a range of activities which we will explore in this paper, including data access, exploratory data analysis and visualization, developing assumptions and data models, applying predictive models, then estimating and/or predicting future outcomes. Download now to read on.
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TIBCO Software
Published By: TIBCO Software     Published Date: May 31, 2018
Predictive analytics, sometimes called advanced analytics, is a term used to describe a range of analytical and statistical techniques to predict future actions or behaviors. In business, predictive analytics are used to make proactive decisions and determine actions, by using statistical models to discover patterns in historical and transactional data to uncover likely risks and opportunities. Predictive analytics incorporates a range of activities which we will explore in this paper, including data access, exploratory data analysis and visualization, developing assumptions and data models, applying predictive models, then estimating and/or predicting future outcomes. Download now to read on.
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TIBCO Software
Published By: HERE Technologies     Published Date: Sep 26, 2018
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential. To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often. To find out more download this paper today.
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HERE Technologies
Published By: Intel     Published Date: Sep 10, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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Intel
Published By: Darktrace     Published Date: Jun 17, 2019
Darktrace’s Enterprise Immune System provides Trek with an unprecedented level of visibility into its network and the day-to-day behaviors exhibited by the users and devices within it. Thus, the company has a much improved understanding of its network as a whole. “As a multinational business, it is crucial that we are able to protect the individuality and integrity of our brand, including intellectual property and customer data,” said Dane Sandersen, Global Security Director at Trek. “Darktrace’s Enterprise Immune System has given us peace of mind that we are wellequipped to defend against today’s sophisticated attacks.”
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Darktrace
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