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Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
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b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen, marketing software, lead generation & automation
    
Genius Inc
Published By: SAS     Published Date: Apr 14, 2014
Learn about the new habits of today’s modern consumers and see how your organization will benefit from utilizing the right marketing automation technology.
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sas, digital asset management, management system, marketing operations, marketing collateral, email marketing, emerging marketing, marketing research
    
SAS
Published By: Sitecore     Published Date: Aug 21, 2013
The first habit of highly effective websites is to embrace the fact that you need to think like your prospects and customers. Start by putting yourself in your customers’ shoes — how would they organize your website?
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sitecore, sitecore ebook, effective websites, global software, management platform, traditional marketing
    
Sitecore
Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection, emerging marketing, customer experience/engagement, marketing research, data management/analytics
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign, search marketing, email marketing, social media
    
Adobe
Published By: BitSight Technologies     Published Date: Jun 12, 2015
Gartner has named BitSight Technologies a “Cool Vendor” in Vendor Management for 2015. This report highlights three vendors for offering “tools and services to support vendor risk management and improve performance visibility.” Download this paper to learn how BitSight processes and synthesizes terabytes of data to create security ratings, and how a leading North American Bank uses BitSight Security Ratings in their vendor risk management program.
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bitsight, technologies, gartner, cool, vendor, data, risk
    
BitSight Technologies
Published By: BitSight Technologies     Published Date: Jul 23, 2015
Recent BitSight research shows a solid correlation between a company’s botnet grade and their likelihood of experiencing a publicly disclosed breach. Download this report to learn how BitSight Security Ratings are a powerful metric for communicating cyber risk across the enterprise.
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cyber risk, security, data, network, it operations
    
BitSight Technologies
Published By: BitSight Technologies     Published Date: Jul 23, 2015
Since Vendor Security Risk Management is a relatively new field, there are plenty of intricacies to come to terms with. To help your introduction to VRM go a little more smoothly, we have compiled a list of FAQs and tips to get you started.
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vendor risk management, vrm, risk management program, penetration tests, risk management strategy, security requirements, compliance, data security standards
    
BitSight Technologies
Published By: thawte     Published Date: Aug 27, 2008
Learn about how digital certificates with SGC technology are able to step-up encryption levels for certain browsers to 128-bits. A discussion of the business benefits of deploying SGC certificates is also included.
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thawte, ssl, encryption
    
thawte
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
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leapfrog, target, drive, strategy, market, research, market research, data, consumer, mri, comscore, buzzmetrics, audience, brand, campaign, advertising, interactive/pr agencies
    
LeapFrog Interactive
Published By: GoToMeeting     Published Date: Oct 06, 2011
Whether you are speaking to an audience of 1 or 1,000, it's critical that you engage your listeners. Join this live webinar to hear presentation coach Tim Wackel share the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so that you can become a more professional and inspiring presenter.
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citrix, marketing, prospect, webinar, engagement, tim wackel, customer experience/engagement, business intelligence, market research, usability, email marketing services/software
    
GoToMeeting
Published By: Cisco     Published Date: Sep 15, 2015
Walk past your data center, and you might hear a soft, plaintive call: “Feed me, feed me…” It is not your engineers demanding more pizza. It is your servers and applications. And the call is growing louder. Mobile and virtualized workloads, cloud applications, big data, heterogeneous devices: they are all growing in your business, demanding previously unimagined capacity and performance from your servers and data center fabric. And that demand is not slacking. Your employees, applications, and competitive advantage increasingly depend on it. Those servers and applications need to be fed. And if you have not started planning for 40 gigabits per second (Gbps) to the server rack, you will need to soon.
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applications, systems integration, cloud, development
    
Cisco
Published By: IBM     Published Date: Aug 05, 2015
As the world becomes even more digital, capitalizing on the omnichannel opportunity could be the difference between those banks that flourish in the coming years and those that can no longer compete.
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omnichannel banking, ibm, retailers, product recommendations, shopping habits, client relationships
    
IBM
Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
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marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools, social media, marketing research, traditional marketing, sales
    
Act-On
Published By: Cisco     Published Date: Nov 18, 2015
Historically, the speed of a wired connection at the access edge has always been faster than that of a wireless connection. This means workers had to choose between the performance of wired connectivity and the convenience of a wireless connection. Consequently, workers often had to modify the way they worked— first, finding a wired port to use for high-bandwidth applications, such as video or streaming media, and then shifting to wireless connections when the need to be mobile was more important than having the performance of wired. Today, though, the industry sits on the precipice of the biggest innovation in the history of wireless LAN: the release of 802.11ac Wave 2. Wave 1 of 802.11ac brought network speeds that were 1.3 Gbps (Gigabits per second), which is on par with wired networking speeds. However, 802.11ac Wave 2 shatters the gigabit barrier with speeds of up to 6.8 Gbps.
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wifi, lan, infrastructure, poe, network
    
Cisco
Published By: SAS     Published Date: Jun 05, 2017
If you’re dealing with large amounts of data and complex problems, you might be ready to hire a data scientist. But what will you ask in the interview, and how will you evaluate the candidates? In this e-book, we provide 20 interview questions, so you can walk right into the interview knowing what to ask. We also profile three working data scientists, so you can better understand the backgrounds and habits of this new breed of analytical data expert. Whether you’re hiring your first data scientist or your fifteenth, we hope this e-book helps you find the right candidate.
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SAS
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: MobileBits Corporation     Published Date: Oct 15, 2013
General statistics for digital advertising point to relatively modest click through and conversion rates across the board. Its about scale in almost every case in order for any impact to be felt. And in mobile, traditionally it has been even harder to find relevance with a vast consumer base. Until now. There is a mobile app that has been pioneered in Europe and now launching in the US that is literally eclipsing typical performance measures.
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MobileBits Corporation
Published By: AlienVault     Published Date: Oct 21, 2014
Do you feel alone? No resources? No help? If you are like many security practitioners faced with a mountain of tasks each day and a small (or non-existent) team to help, prioritization and efficiency are key. Join Joe Schreiber, Solutions Architect for AlienVault for this practical session outlining habits to get the most out of your limited resources. In this session, you'll learn how to develop routines to efficiently manage your environment, avoid time-sucks, and determine what you can do by yourself and where you need help.
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alienvault, limited resources, it time management, it prioritization, it management
    
AlienVault
Published By: CrowdTwist     Published Date: Aug 04, 2017
Millennials have officially surpassed the Baby Boomers as the nation’s largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. It’s expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those findings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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gen z, millennials, crowdtwist, branding, loyalty, consumers
    
CrowdTwist
Published By: CrowdTwist     Published Date: Aug 29, 2017
Millennials have officially surpassed the Baby Boomers as the nation’s largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. It’s expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those ?ndings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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CrowdTwist
Published By: Bronto     Published Date: Dec 03, 2015
Bronto interviewed over 1000 online shoppers about their mobile shopping habits and expectations. The resulting comprehensive report is available now.
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bronto, consumer, mobile device, online shopping, e-commerce, internet marketing, marketing research
    
Bronto
Published By: Eloqua     Published Date: Dec 17, 2013
Changing buyer habits combined with reduced resources mean that organizations in the financial services and insurance industries are looking for new technologies that will meet evolving customer demands and increase overall efficiency.
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oracle, financial services, marketing, insurance industries, marketing research, business intelligence, traditional marketing
    
Eloqua
Published By: Oracle     Published Date: Sep 30, 2014
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior. Read the report now.
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oracle, marketing, cloud, connected, customer, modern, crm & customer care, sales
    
Oracle
Published By: Thawte     Published Date: Oct 06, 2014
Learn about how digital certificates with SGC technology are able to step-up encryption levels for certain browsers to 128-bits. A discussion of the business benefits of deploying SGC certificates is also included.
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Thawte
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