brand value

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Published By: Genesys     Published Date: Feb 08, 2019
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: The strategies that differentiates an Iconic firm from other businesses How strategies vary across regions based on maturity and customer expectations Future innovation management and technology adopt
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Genesys
Published By: Google Apigee     Published Date: Mar 12, 2019
APIs have become the de facto standard for building and connecting modern applications, so any degradation in API performance can have an adverse impact on customer experience, brand value and revenue. Google Cloud’s new eBook, Optimizing API Programs with Monitoring and Analytics, takes a detailed look at the benefits of using API monitoring and analytics technology to optimize your API programs and digital strategies. Explore how to deliver a seamless and connected experience for customers, partners, and employees. What's inside? -Field-tested best practices -Real-world use cases -An API monitoring and analytics checklist
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Google Apigee
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
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SAS
Published By: Oath     Published Date: Mar 07, 2018
As advertisers seek to understand how best to communicate their brand story and values, it’s imperative to understand how consumers are affected by certain formats and ways of communication.
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Oath
Published By: CA Technologies     Published Date: Aug 26, 2016
Many breaches happen because of compromised privileged user accounts. Risks spread like wildfire in the dynamic traditional, virtualized and cloud environments common in enterprises today. One improperly authorized privileged account can cause widespread and irreparable damage to an organization’s infrastructure, intellectual property and brand equity, leading to sudden drops in market value, broad organizational disruption and costly compliance penalties. Effectively managing privileged access across your hybrid enterprise is an imperative to reducing security and compliance risks.
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CA Technologies
Published By: Allscripts     Published Date: Oct 20, 2014
Download this case study to learn how Allscripts Professional solutions have helped Cornerstone Medical Care in Brandon, Florida negotiate value-based contracts, accounting for a seven-figure increase in revenue.
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allscripts, health information technology, reduce paperwork, technology core, value based care, value based contracts, risk based contracts
    
Allscripts
Published By: Allscripts     Published Date: Oct 24, 2014
Cornerstone Medical Care, a 10-provider practice in Brandon, Florida is currently using Allscripts EHR solutions to shift from fee for service to value based care. Today, their risk-based contracts have accounted for a seven-figure increase in revenue. Download the webinar now to learn how!
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allscripts, ambulatory practice, value based care, ehr replacement, ehr solution, risk based contracts, actionable data
    
Allscripts
Published By: Socialbakers     Published Date: Jan 20, 2015
The Marketer's Guide to Social Media Tools takes you through the main types of social media tools, explaining each along with their key benefits and main features, but primarily showing you the value they can bring to your business.
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social media tools, types of social media tools, brand's social media presence, benefits of using social media tools, social media, content management systems, reputation monitoring, social media marketing, branding
    
Socialbakers
Published By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best confectioners have found content trends that enable them to reach more Fans and prospects than ever, on a more efficient budget.
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social media, social marketing, humor to get value from social media, social metrics, social
    
Socialbakers
Published By: Concerto Cloud Services     Published Date: Dec 18, 2015
Download this whitepaper to learn 5 reasons why a white-labeled cloud partnership makes sense. 1) Maintain and evolve your brand 2) Gain all of the skill sets and infrastructure of a cloud organization, without building them from the ground up 3) Be the trusted advisor to your customers 4) Wrap unique services around the cloud platform and drive additional value to your customers 5) Launch into the world of consumption-based revenue and drive a long-term run rate
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Concerto Cloud Services
Published By: IBM     Published Date: Jun 26, 2013
How to manage reputational and IT risk to protect and enhance brand value and competitive standing.
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risk management, protect, enhance, brand value, effective
    
IBM
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Technology offers the opportunity for brands to compete - and win - on a rising standard of customer service delivery. Changing cornerstones of engagement: consumers may seem like they stick with their service providers no matter what, but marketers can’t be complacent. To stop their valued customers adding services elsewhere, organizations need to fulfill a new set of standards.
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management, call center, website, mobile, app
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: Monetate     Published Date: Oct 22, 2018
Monetate Intelligent Recommendations automates recommendations at scale without sacrificing any of the control you require. Our proprietary algorithms know what to serve each individual shopper to maximise brand value, while still allowing the control of an unlimited number of business guardrails defined by you.
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monetate, intelligent, recommendations, business, individual, automation
    
Monetate
Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Teradata     Published Date: Jun 12, 2013
To help key marketers respond to the shift in how customers interact with brands and products, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.
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integrated marketing, integrated marketing management, teradata, attribution
    
Teradata
Published By: OracleSMB     Published Date: Jan 04, 2018
Growing companies need to hire and retain great employees. Survey after survey attributes keeping the right people in the right jobs with company longevity and profitability. However, with limited resources and low brand recognition, small and medium-sized businesses find it hard to compete. And they can’t afford hiring missteps or high levels of turnover. Therefore, you need act—now—to start adding value with every hire. Technology can help you recruit and retain the right way.
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OracleSMB
Published By: Resonate     Published Date: May 30, 2018
A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.
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Resonate
Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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SundaySky
Published By: Iterable     Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus. This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
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Iterable
Published By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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Urban Airship
Published By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
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notifications, messaging, marketing, branding, web traffic
    
Urban Airship
Published By: Genesys     Published Date: Feb 12, 2019
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: The strategies that differentiates an Iconic firm from other businesses How strategies vary across regions based on maturity and customer expectations Future innovation management and technology adopt
Tags : 
    
Genesys
Published By: Tapinfluence     Published Date: Jun 07, 2016
Consumers are hungry for social content that speaks to their unique needs, but they seldom turn to brands to get it. In order to satisfy this need, you have to reach consumers where they already are with content that adds value beyond what any of your products can offer. This eBook will guide you through the process of creating optimized content for social campaigns, including recipes, styled photo collections, instructional videos, product reviews, and more.
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content management, content delivery, best practices, performance management, reach, social content, branding
    
Tapinfluence
Published By: KPMG     Published Date: May 08, 2018
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
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KPMG
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