brand content

Results 51 - 75 of 128Sort Results By: Published Date | Title | Company Name
Published By: ChannelAdvisor     Published Date: Aug 21, 2018
As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with what’s arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, it’s possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including: - Relationships with retailers - Connections with consumers - The importance of quality of product content - How to maximize sales on marketplaces
Tags : 
    
ChannelAdvisor
Published By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
Tags : 
content marketing, employee advocacy, social media, content visibility, brand visibility
    
Smarp
Published By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
Tags : 
employee advocacy, employee engagement, social media, social media visibility
    
Smarp
Published By: Marketo     Published Date: Feb 11, 2019
your brand What content you need to support your social media marketing How often to post on social media (and how to create an editorial calendar) How to measure the effectivene
Tags : 
    
Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
Tags : 
    
Marketo
Published By: Spredfast, Inc.     Published Date: Aug 06, 2013
The biggest areas for opportunity and resolution for social brands
Tags : 
spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Aug 06, 2013
This guide walks through each of the “Big Six” objectives and provides a tactical overview of the business case, team considerations and actual content examples and templates to use for your social media initiatives.
Tags : 
spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Aug 06, 2013
Social business has emerged and accelerated into a bona fide business practice at an incredible pace. By their very nature, social media and thus social business are constantly evolving and social practitioners must sprint to keep up.
Tags : 
spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
    
Spredfast, Inc.
Published By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
Tags : 
marketo, marketing, social media, social media marketing, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: Wyng     Published Date: Jan 13, 2016
The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.
Tags : 
search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care
    
Wyng
Published By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
Tags : 
video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath
Published By: UBM Technology     Published Date: Oct 19, 2017
If you follow the advice outlined in this ebook, you’ll find that over time you’ll be able to cultivate a strong brand that your prospects and customers love and respond to. That, combined with a strong approach to lead generation, is a winning combination.
Tags : 
    
UBM Technology
Published By: ExpertVoice     Published Date: Jun 17, 2019
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales. Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.
Tags : 
    
ExpertVoice
Published By: Submittable     Published Date: Nov 06, 2019
Reviewing content submissions can be a long, overwhelming process of sifting through emails, attached files, and other time-consuming tasks. It’s led many publications to seek a more seamless, efficient content submission and review process. It’s integral to make sure the entire process properly showcases the integrity of the brand and creates a positive experience for both submitter and reviewer, so that you can find the best content for your needs However, finding the best content is only half the battle. You should also give your reviewers the proper tools to help them easily, quickly, and accurately review submissions allowing them to find the perfect fit. Submission management software streamlines all of your submissions, consolidating the review process, and ensuring prompt communication with your submitters. This software can also increase the quality and quantity of submissions by making the process easier for all parties, from the submitters to the review team to your admi
Tags : 
    
Submittable
Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
Tags : 
digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
    
G/O Digital
Published By: Sitecore     Published Date: Mar 03, 2016
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that really hits the mark—every time—requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.
Tags : 
    
Sitecore
Published By: IBM     Published Date: Sep 30, 2013
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work. This shift in technology and human behaviour presents an opportunity for organisations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.
Tags : 
ibm, ibm global business services, social media, social business
    
IBM
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
Tags : 
brand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity, interactive marketing
    
MarkMonitor®
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
Tags : 
white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads
    
White Horse
Published By: Bazaarvoice     Published Date: Nov 05, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
Tags : 
bazaarvoice, social curation, engagement, proliferation, social channels, social content, customer feedback, drive engagement
    
Bazaarvoice
Published By: IBM     Published Date: Oct 01, 2012
CMOs must orchestrate their digital strategy using our connect-the-dots framework. Their objective: Elevate digital to the highest level of business strategy.
Tags : 
branding, brand experience, user experience, digital branding, digital branded content, content management, content delivery
    
IBM
Published By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
Tags : 
socialchorus, advocate marketing, brand content creation, content creation, advocate content, brand ambassadors, roi, brand awareness
    
SocialChorus
Published By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
Tags : 
socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness
    
SocialChorus
Published By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
Tags : 
socialchorus, employee advocacy, employee advocacy program, social media marketing, social media, branding, content promotions, customer engagement
    
SocialChorus
Start   Previous    1 2 3 4 5 6    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.