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Published By: Adobe     Published Date: Apr 25, 2016
Marketer in jeder Branche erkennen die neuen Rahmenbedingungen für Kundenerlebnisse. Natürlich stellen sie sie vor neue Herausforderungen, aber sie inspirieren auch zu Kreativität, Enthusiasmus und Erfolg. Wir hoffen, dass dieser Bericht Sie beim Start in das Jahr 2016 unterstützt. Vielleicht liefert er Ihnen sogar neue Ideen zur Bedeutung von Marketing für Ihr Unternehmen
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Adobe
Published By: IBM     Published Date: Apr 20, 2016
THE LEADERS’ GUIDE TO INSIGHTS: Why enterprise search is no longer enough The purpose of this executive brief is to explore the challenges companies face in implementing enterprise search and to offer a new, robust set of technologies to help.
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ibm, ibm watson, leadership, insight, enterprise search, business technology
    
IBM
Published By: Cisco     Published Date: Apr 15, 2016
Beginning with a brief overview of private cloud computing and the evolution of on-premises private clouds, we will compare Cisco Metapod to options from VMware and the OpenStack community. We’ll also describe Cisco’s unique OpenStack as a Service (OaaS) operating model, and present Total Cost of Ownership (TCO) analyses that compare Cisco Metapod to VMware vCloud Director and an OpenStack Do-It-Yourself (DIY) strategy.
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cloud management, cloud services, cloud management, best practices, cloud computing
    
Cisco
Published By: Cisco     Published Date: Apr 11, 2016
Cisco made Application Policy Infrastructure Controller Enterprise Module (APIC-EM) generally available on November 3rd, 2015. It is an SDN controller that supports apps that make WAN and access networks easier to deploy and manage. Cisco’s focus on a low-risk, incremental approach to adopting SDN will appeal to its user-base. Cisco needs to describe the policy control capabilities benefits of APIC-EM, and also highlight its power as a platform and its ability to distinguish apps from point solution offerings from many other companies with competitive features.
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esg brief, cisco apic, sdn controller, wan, sdn
    
Cisco
Published By: IBM     Published Date: Apr 11, 2016
IBM’s 2015 annual February customer conference was a massive event combining multiple conferences of yesteryear. This EMA impact brief discusses IBM’s hybrid cloud strategy at a high level with particular focus on IBM’s latest announcements related to the PureApplication portfolio.
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ibm, ibm pureapplication, ema, application platform
    
IBM
Published By: EADA Business School     Published Date: Apr 10, 2016
In this summary, we set forth a brief introduction to the NeuroTrainingLab methodology and the impact observed on the MILCO and MARD programmes, comparing it to the Executive MBA, measured with the NeuroTrainingLab.
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neurotraininglab, higher education, emba, mard, leadership training, talent management, eada
    
EADA Business School
Published By: Intel Security     Published Date: Apr 06, 2016
This solution brief outlines how security operations must evolve to a continuous operation focused on assessing readiness, acquiring and integrating threat intelligence, and increasing the speed of threat response capability
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advanced malware, targeted malware, layered malware defense, targeted attacks, critical infrastructure threats, forensic analysis, static detection, dynamic detection
    
Intel Security
Published By: Oracle     Published Date: Apr 05, 2016
With cybercrime and security breaches sharply on the rise, protecting valuable information from cyberattacks is an ongoing challenge for companies. In this increasingly insecure world, your critical information deserves the best protection, making the database and surrounding infrastructure the best line of defense. Protect your data better through evolving your approach to data security. Learn about three key steps to reinvent the security of your surrounding infrastructure to create an information fortress by protecting your valuable data at its source.
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information management, security, best practices, information secuirty
    
Oracle
Published By: QuickPivot     Published Date: Mar 28, 2016
Welcome to the retail landscape of 2016. Customer data is a monster unleashed. Newly self-aware customers and rapidly advancing technology create challenges for brands looking to get a foothold and truly deliver the relevant, real-time experiences those customers have come to expect. QuickPivot’s research brief “2016 Retail Predictions, Insights from Industry Gurus”, provides the insights businesses like yours need.
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retail, commerce, shopping, mobile, insights, predictions, channels, sales
    
QuickPivot
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
You know what you need to do—provide personalized service anytime, anywhere, on any device. You know why you need to do it—a 10 percent increase in your customer experience score can translate into an additional $1B in revenue! The issue is, “How to get from where you are today, to where you need to be?” That’s where Oracle’s Roadmap to Modern Customer Service (RTM) can help. The RTM framework enables you to determine your current stage of customer service maturity and map out your steps for getting to the next level. To help get you started, here is a brief overview of the three stages of customer service maturity.
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oracle, service cloud, customer service, customer engagement
    
Oracle Service Cloud
Published By: DocuSign     Published Date: Mar 23, 2016
Compilation of three customer success stories for: LinkedIn, Cision, and HotelTonight, plus DocuSign for Sales Department Brief.
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DocuSign
Published By: Oracle     Published Date: Mar 15, 2016
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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Oracle
Published By: Aternity     Published Date: Feb 24, 2016
In this brief, the focus will be on how companies are relying on more mobile applications to run their businesses. As these mobile applications become more important, it is critical for companies to ensure a quality mobile user experience in order to deliver quality service to ensure customer satisfaction and brand loyalty. A unified approach to mobile end user experience monitoring is the proven way enterprises can ensure this quality user experience.
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aternity, mobile strategy, mobile apm, unified monitoring, mobile applications, brand loyalty
    
Aternity
Published By: EMC Converged Platforms     Published Date: Feb 17, 2016
This solution brief describes how VxRail Appliances are the easiest, fastest, most affordable way to implement a VDI infrastructure.
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vce, vdi, hyper converged appliances, solution brief, vdi infrastructure
    
EMC Converged Platforms
Published By: EMC Converged Platforms     Published Date: Feb 17, 2016
This VxRail solution brief provides an overview and describes benefits gained by Federal Agencies.
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vxrail, vce, vdi, federal agencies, solution brief
    
EMC Converged Platforms
Published By: EMC Converged Platforms     Published Date: Feb 17, 2016
This VxRail solution brief provides an overview and describes benefits gained by State and Local Govt Agencies.
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vxrail, vce. vdi challenge, state and local agencies, solution brief
    
EMC Converged Platforms
Published By: NetSuite     Published Date: Feb 17, 2016
In this study, we begin with a brief overview of current SMB requirements and challenges. Next we examine how the cost and operational benefits delivered by cloud-based business application solutions have propelled these solutions into mainstream business and technology practices.
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tco benefits, cloud computing, smb, mid-market enterprises, customer expectations
    
NetSuite
Published By: SAS     Published Date: Feb 09, 2016
This report from Chartis provides an independent evaluation and description of leading practices from SAS as well as its competitive position in the market using the Chartis RiskTech Quadrant® for Enterprise Stress Testing Systems. This report also includes a brief look at: • The demand side trends outlining key business and regulatory challenges. • The supply side focusing on the technology landscape for enterprise stress testing. The RiskTech Quadrant® uses a comprehensive methodology of in-depth independent research and a clear scoring system to explain which technology solutions meet an organization’s needs. Chartis considers SAS to be one of the leading vendors of enterprise stress testing systems for the financial services industry.
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sas, chartis, enterprise stress testing system, best practices
    
SAS
Published By: Adobe     Published Date: Feb 09, 2016
This year’s Digital Trends report – part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe – tells the customer experience story.
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digital trends, customer experience, adobe, mobility, customer experience, social media, customer engagement, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
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adobe, mobile, marketing, mobile challenge, emerging marketing, internet marketing, crm & customer care
    
Adobe
Published By: Oracle Commerce Cloud     Published Date: Feb 05, 2016
Are you setting unattainable targets? It seems counter-intuitive, but 95% of Chief Sales Officers (CSOs) reported higher revenue targets and 86% are not very confident they can reach them. With over 25 years in sales – 15 of those in sales management and 3 years in executive leadership, I’ve seen my share of sales failures and successes. In that time, I’ve learned that if you want to be a sales leader who can easily adjust plans and withstand a barrage of obstacles, you’ll need the support of a knowledgeable sales team, modern best practice processes, and technology. With this holistic approach, you can design the optimal plans and effectively implement them to drive performance. This brief will act as your roadmap with tips about how best to utilize people, processes, and technology to improve your company’s sales performance.
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Oracle Commerce Cloud
Published By: Oracle CPQ BB     Published Date: Feb 05, 2016
How much selling power are you really getting from your sales teams? Are you making the most out of your CRM investment? Companies have a universal need for revenue growth, profitability, and customer satisfaction. In hopes to satiate this need, most companies have made significant investments in sales force automation to capture sales data, increase visibility to sales pipeline, and gain business insight to make better business decisions. However, few companies can say they have fully realized the benefits they hoped to achieve from their CRM investment. Additionally, with today’s modern, informed buyer, CRM technologies need to empower sales users with better information that’s easy to find and helps them sell. Read more to learn how Oracle Configure, Price, and Quote (CPQ) Cloud extends sales automation to simplify and streamline modern quote-to-cash processes and more!
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Oracle CPQ BB
Published By: Cisco     Published Date: Jan 13, 2016
“Back in the day” a smile and a handshake were the weapons of choice for sales people aiming to kill their quotas. Today, these tricks and tools of the trade have evolved, and modern sales people are collaborating with each other and connecting with their buyers more effectively as a result. In this knowledge brief, you’ll learn how they’re doing it…
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Cisco
Published By: IBM     Published Date: Jan 07, 2016
As marketing, commerce, and customer service continue to shift to digital channels — and as an increasingly greater share of an organization's revenue comes from digital business — organizations have become acutely aware of the need for an integrated digital experience platform.
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ibm, cloud, digital, business value, experience platform, internet marketing
    
IBM
Published By: Cisco     Published Date: Jan 05, 2016
Beginning with a brief overview of private cloud computing and the evolution of on-premises private clouds, we will compare Cisco Metapod to options from VMware and the OpenStack community. We’ll also describe Cisco’s unique OpenStack as a Service (OaaS) operating model, and present Total Cost of Ownership (TCO) analyses that compare Cisco Metapod to VMware vCloud Director and an OpenStack Do-It-Yourself (DIY) strategy.
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Cisco
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