building brand

Results 26 - 50 of 56Sort Results By: Published Date | Title | Company Name
Published By: Achievers     Published Date: Jan 17, 2014
Today’s workforce is fundamentally changing. Organizations are flatter, more agile, and require even better retention strategies. HR professionals and business leaders agree on the importance of attracting, retaining, and cultivating top talent. An employee rewards and recognition program that has the buy-in and support of business leaders can transform your corporate culture, making your organization a great place to work, building your brand as a top employer, delighting your customers with your service, and reaping the financial benefits that come from Employee Success. Download this white paper, Obtaining executive buy-in for recognition programs, and obtain best practices to sell the vision of a rewards and recognition program to your CFO.
Tags : 
employee success, employee recognition, employee engagement
    
Achievers
Published By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
Tags : 
offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
    
Wyng
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
For the most part, even companies using sophisticated technology to provide consistent access and answers across channels still view customer service through a traditional lens of serving the needs of the customer—despite its usefulness in marketing, building brand equity, up- and cross-selling and driving loyalty, as well as capturing the voice of the customer for product and service improvement and new product and service ideas. Even when serving customers is seen as a strategic goal for the entire organization, few companies seem to be leveraging customer service as a true organizational
Tags : 
oracle, service cloud, customer service, customer engagement
    
Oracle Service Cloud
Published By: Staples     Published Date: May 02, 2017
Do you manage a growing office that could benefit from marketing, but lack the support of a large marketing team? A little time spent marketing your business can go a long way. And it doesn’t have to take a lot of time! We’re sharing some advice on ways you can quickly take care of marketing duties via: Blogs Social Media Direct Mail And more! Read this checklist for valuable tips!
Tags : 
branding, marketing, office managers, social media, print vendor, promo items, building a brand, branding
    
Staples
Published By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
Tags : 
    
Microsoft
Published By: IBM     Published Date: Oct 15, 2009
In the white paper, "Toward Transparency and Sustainability: Building a New Financial Order," you'll see how businesses are building sustainable, stable systems for the years to come, while fulfilling their brand promises.
Tags : 
global financial market, ibm, identity crisis, processors, over-the-counter, otc, market capitalization, banking system
    
IBM
Published By: Microsoft Azure     Published Date: Apr 10, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand topof-mind.
Tags : 
    
Microsoft Azure
Published By: ExpertVoice     Published Date: Jun 14, 2019
Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. That’s where advocacy marketing comes in. Advocacy marketing is harnessing the voices of your brand’s fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business — and sell more
Tags : 
    
ExpertVoice
Published By: Jive     Published Date: Apr 20, 2010
Download this free white paper from Jive Software to learn how NetApp built a wildly successful social community for their customers using Social Business Software.
Tags : 
jive software, netapp, connected brand, social community, social business software, storage, data management, global branding
    
Jive
Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
Tags : 
social experience, acquia, vitual commerce experience, online shopping, emerging marketing, social media, marketing research
    
Acquia
Published By: Kenshoo     Published Date: Aug 07, 2012
TicketsNow knew that building an engaged fan base on Facebook would drive revenue for its business. Per a SocialCode survey from November 2011, Facebook fans are 291 percent more likely to engage and convert with a brand than non-fans. The challenge for TicketsNow was how to generate new fans in a targeted, efficient, and cost-effective manner.
Tags : 
kenshoo social, ticketsnow, case study, paid search, social media, customer engagement, search marketing
    
Kenshoo
Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : 
social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment
    
Sysomos
Published By: SmartBrief     Published Date: Apr 26, 2011
Find out the role that employment brands play in SmartBrief on Workforce readers' recruiting efforts, how top companies use their employment brand to attract top talent, and how recruiting strategies are changing.
Tags : 
smartbrief, recruiting report, employment brands, workforce, key talent, employment branding, recruiting climate, employment brand perception
    
SmartBrief
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Tags : 
ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities
    
IHS GlobalSpec
Published By: Signal     Published Date: Nov 09, 2016
Go beyond email. Learn how to leverage your first-party data to create brand champions across all devices and channels.
Tags : 
signal, marketing, brand loyalty, first-party data, loyalty programs, customer engagement, digital customer touchpoints, traditional marketing
    
Signal
Published By: TRUSTe     Published Date: Jul 09, 2010
This paper outlines the key areas where businesses need to focus on as they assess their integrity practices. It also provides a steppingstone to developing a comprehensive framework that will underlie an effective business integrity strategy.
Tags : 
truste, coppa, privacy, protection, ecommerce, enterprise services, trust, hipaa
    
TRUSTe
Published By: IBM     Published Date: May 07, 2013
"Building game-changing mobile apps—from vision to execution The proliferation of mobile devices, from smartphones to tablets, is empowering customers all over the world. Now, they expect to engage with enterprises and brands on their terms. In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read the paper to see why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement."
Tags : 
mobile, capitalizing, smarter commerce, customers, productivity, innovative
    
IBM
Published By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
Tags : 
fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media
    
Fathom SEO.
Published By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
Tags : 
bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
    
Bazaarvoice
Published By: IBM     Published Date: Feb 14, 2014
Transforming the way enterprises work to better capitalize on our most valuable resource: people. As one of the world’s leading social businesses, IBM empowers more than 430,000 employees around the globe to know more, do more and deliver more value where and when it matters most. And by extending social capabilities outside the organization, IBM has been able to empower and strengthen connections with clients, IBM Business Partners, suppliers and other stakeholders to tap new opportunities for growth while building brand value.
Tags : 
ibm, social business, marketing social media, innovation, collaboration, social workforce, client relations, analytics
    
IBM
Published By: Northeastern University     Published Date: Oct 01, 2015
Looking for a career change or considering the ways to maximize your career? Building your your LinkedIn profile to highlight your strengths, education and experience can help you establish your personal brand and market yourself to catch the attention of potential employers and recruiters. Browse this helpful guide, brought to you by Northeastern University, to learn about best practices for producing an attention-grabbing LinkedIn profile, while also exploring other LinkedIn tools and features to extend your network. Experience Northeastern.
Tags : 
grad school, northeastern university, graduate studies, masters, mba, career growth, career change, search marketing
    
Northeastern University
Published By: Northeastern University     Published Date: Oct 01, 2015
Looking for a career change or considering the ways to maximize your career? Building your your LinkedIn profile to highlight your strengths, education and experience can help you establish your personal brand and market yourself to catch the attention of potential employers and recruiters. Browse this helpful guide, brought to you by Northeastern University, to learn about best practices for producing an attention-grabbing LinkedIn profile, while also exploring other LinkedIn tools and features to extend your network. Experience Northeastern.
Tags : 
grad school, northeastern university, graduate studies, masters, mba, career growth, career change, search marketing
    
Northeastern University
Published By: Microsoft     Published Date: Jan 05, 2017
Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of-mind.
Tags : 
microsoft, customer service, customer engagement, digital sales, lead nurturing, customer experience/engagement, e-commerce solutions, sales
    
Microsoft
Published By: Business.com     Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
Tags : 
b2b, business.com, brand, search marketing, branding, roi, marketing mix, seo
    
Business.com
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
Tags : 
    
AdRoll
Start   Previous    1 2 3    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.