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Published By: gyro     Published Date: Sep 10, 2015
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
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cmo, marketing executives, marketers, marketing capabilities, growth, emerging marketing, internet marketing, traditional marketing
    
gyro
Published By: Microsoft Visual Studio Team System     Published Date: Apr 29, 2009
Today’s economic climate presents challenges in achieving business differentiation.  Investing in innovation during an economic downturn may seem counterintuitive at first, but it can help companies pull ahead of the competition by displaying a show of strength in a climate of weakness.  The Microsoft® Application Platform can help organizations do more with less, enabling them to more quickly, efficiently, and cost-effectively deliver custom solutions that provide strong business value.
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microsoft, vsts, microsoft vsts, affordable innovation, application platform, custom solutions, application life-cycle management, rich development platform, designer-developer collaboration, application life-cycle management, alm, microsoft visual studio team system, version control, work assignment, tracking, builds, testing, shaw group, microsoft .net framework, ch2m hill
    
Microsoft Visual Studio Team System
Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications
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marketing mix, social media marketing, marketing channels, digital marketing, internet marketing, marketing strategy, social media, marketing software, crm & customer care
    
Oracle
Published By: Lumension     Published Date: Oct 20, 2014
"Watch this on-demand webcast, as security expert Randy Franklin Smith from Ultimate Windows Security, shows you a technical and pragmatic approach to mobile security for iOS and Android. For instance, for iOS-based devices, he talks about: System security Encryption and data protection App Security Device controls Randy also discusses Android-based devices. While Android gets its kernel from Linux, it builds on Linux security in a very specialized way to isolate applications from each other. And learn about iOS and Android mobile device management needs: Password and remote wipe capabilities are obvious but there’s much more to the story. And you’ll hear Randy's list of top-10 things you need to secure and manage on mobile devices in order to protect access to your organization’s network and information. "
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secure, ios, android, mobile security, data protection
    
Lumension
Published By: IBM     Published Date: Feb 24, 2015
IBM offers a comprehensive solutions portfolio that helps insurance companies integrate big data and analytics capabilities into their telematics strategy. The portfolio incorporates dozens of new patented technologies developed by IBM Research and builds on IBM Watson Foundations.
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telematics, ibm, insurance, big data, comprehensive solutions
    
IBM
Published By: Electric Cloud     Published Date: Nov 04, 2009
In this whitepaper, John Graham-Cumming, Founder and Chief Scientist at Electric Cloud, Inc. will provide time-saving tips for automating and optimizing dependencies between files in a software build.
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electric cloud, software build, gnu make, dependency management, automatic source, c++, automation, pattern rule
    
Electric Cloud
Published By: Electric Cloud     Published Date: Nov 04, 2009
ElectricAccelerator improves the software development process by reducing build times, so development teams can reduce costs, shorten time-to-market, and improve quality and customer satisfaction.
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electric cloud, electricaccelerator, software development, dependency management, software build accelerator, visualization, cluster manager, open source, roi
    
Electric Cloud
Published By: Vocus     Published Date: Mar 13, 2013
Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero.
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vocus, content marketing, creating effective content, joe chernov, scott stratten, ann handley, adam singer, social media
    
Vocus
Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships, crm solutions/software, customer experience/engagement
    
Aimia
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers, content management systems
    
IHS GlobalSpec
Published By: IBM     Published Date: May 28, 2014
The right test data management solution accelerates time to value for business-critical applications and builds relationships and efficiencies across the organization. IBM InfoSphere Optim Test Data Management closes the gap between DBAs and application developers by providing all teams with accurate, appropriately masked and protected data for their work. Developers can confirm that new application functionalities perform as expected. QA staff can validate that the application performs as intended based on the test cases, and that integrations work properly. And business leaders can be more confident that competitive functionality will be delivered on time with less risk.
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ibm, ibm infosphere, ibm optim solutions, ibm test data, test data management, dba, database management, big data, applications, business critical applications, integrations
    
IBM
Published By: IBM     Published Date: Nov 05, 2014
IBM Threat Protection System is designed to proactively and dynamically address today’s tough enterprise security challenges - with an integrated, contextually-aware security approach that builds in next-generation prevention, comprehensive detection, and automated response capabilities.
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ibm, ibm threat protection, security, it security, protection system, threat protection system, prevention, detection
    
IBM
Published By: IBM     Published Date: Feb 11, 2015
BM Threat Protection System is designed to proactively and dynamically address today’s tough enterprise security challenges - with an integrated, contextually-aware security approach that builds in next-generation prevention, comprehensive detection, and automated response capabilities.
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ibm, threat protection system, automated response capabilities, it security practices
    
IBM
Published By: EMC     Published Date: Apr 16, 2014
ESG report on virtualization, intelligent management software and the benefits of ICP.
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integrated computer platforms, emc, esg, virtual, private cloud, infrastructure
    
EMC
Published By: EMC     Published Date: Apr 16, 2014
ESG report on virtualization, intelligent management software and the benefits of ICP.
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integrated computer platforms, emc, esg, virtual, private cloud, infrastructure
    
EMC
Published By: EMC     Published Date: Apr 16, 2014
ESG report on virtualization, intelligent management software and the benefits of ICP.
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integrated computer platforms, emc, esg, virtual, private cloud, infrastructure
    
EMC
Published By: EMC     Published Date: Apr 16, 2014
ESG report on virtualization, intelligent management software and the benefits of ICP.
Tags : 
integrated computer platforms, emc, esg, virtual, private cloud, infrastructure
    
EMC
Published By: EMC     Published Date: Apr 16, 2014
ESG report on virtualization, intelligent management software and the benefits of ICP.
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integrated computer platforms, emc, esg, virtual, private cloud, infrastructure
    
EMC
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
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calls to action, bds, bulldog solutions, messaging, planning, promotion planning, lead gen, topics, messages, effective calls to action, audience, audit, gap, compliance, black box, interactive/pr agencies, lead generation & automation
    
Bulldog Solutions
Published By: McAfee, Inc.     Published Date: Jun 08, 2009
Learn how ROUSH improves online marketing and builds trust and rapport by increasing trust and security of their online site. Learn more today!
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roush, mcafee, secure, service, roi, conversions, trustmark, website security, seo, certification, sales, online, online marketing, trust and security
    
McAfee, Inc.
Published By: Cornerstone OnDemand     Published Date: Oct 13, 2017
Setting goals is critical, but also misunderstood; so how can SMB leaders create a stronger goals-based culture to deliver the growth that employees crave? Check out “Setting & Aligning Goals: How More Strategic Performance Management Builds a Better Workforce” to learn about how a more innovative approach to goals fuels both employee development and a healthier bottom line. This brief will show you: • The power of aligning employee goals with the company vision • Why goals should be SMART and CLEAR • How to track goals in a more meaningful way Download the brief today and learn how to make goals more impactful!
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Cornerstone OnDemand
Published By: IBM     Published Date: Apr 17, 2013
IBM has used the Storwize architecture to produce multiple storage systems across different usage segments to meet different customer needs. The ability to scale with a common underlying architecture has proven to deliver multiple benefits to IBM customers. Features developed for high-end enterprise systems now meet customer needs in other, more price conscious segments. The leverage from a common base for systems helps reduce development and support costs which are reflected in product costs for customers. The Storwize architecture also builds on Intel-based hardware, which provides continued advances with each new generation yet retains the same fundamental architecture. Customers also benefit from a storage architecture that provides a consistent experience across multiple products and generations.
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storwize, storage systems, benefits, high-end enterprise, intel-based hardware, customers, development
    
IBM
Published By: Oracle     Published Date: Nov 13, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
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zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities, peer-to-peer support, service costs, social knowledge, sustainable growth, profitability, driving customer acquisition, customer retention, operational efficiency
    
Oracle
Published By: CenturyLink Technology Solutions     Published Date: Aug 22, 2014
Read, “IEX Builds a New Class of Trading Venue Using a Range of Managed Data Center Services” now and discover how IEX partnered with CenturyLink to break the mold with its new trading system.
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centurylink, colocation, power and cooling, data center power, infrastructure, mission critical applications
    
CenturyLink Technology Solutions
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