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Published By: Acquia     Published Date: Sep 13, 2011
Learn how you can improve performance, scalability and availability, while reducing business risk and costs with the Drupal Open Source social publishing platform and Acquia Hosting services.
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acquia, technology, scalability, drupal, hosting services, open source social publishing platform
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping, emerging marketing, social media, marketing research
    
Acquia
Published By: Act-On     Published Date: Aug 18, 2014
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
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emerging marketing, internet marketing
    
Act-On
Published By: Actiance, Inc.     Published Date: Jan 15, 2015
Government and public sector agencies are just beginning to realize how social networks can improve business results. With access to real-time communication, collaboration, and social networking platforms, agencies can improve internal process efficiencies that help them provide better services to their constituents. But first, these agencies have to consider regulatory requirements like the Freedom of Information Act (FOIA) which require compliant use of these networks and the content people create on them. Read this paper to gain an understanding of: What the regulatory landscape of the public sector looks like What concerns you should be aware of from a legal perspective
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electronic communications, public sector, social networking platforms, compliance, real-time communication
    
Actiance, Inc.
Published By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, chief marketing officers, cmo, interactive/pr agencies
    
Adobe
Published By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
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commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm, interactive/pr agencies, content management systems, interactive marketing
    
Adobe
Published By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
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adobe, creative, design, brands, culture, device, platform, experience
    
Adobe
Published By: Adobe     Published Date: Feb 22, 2017
Today’s customers expect personal experiences no matter where they are, on every device. And it’s on your team to keep pace with every digital demand. That’s part of the unique challenge facing by creative studios. But with the right stock solution, you can save time for the big ideas, not the little to-dos. Read Put Time Back on Your Side: How Adobe Stock Can Jumpstart Your Creative Process to learn how to: • Integrate Adobe Stock for business with your existing Creative Cloud solutions • License stock images without toggling between platforms or reapplying edits • Work up to 10x faster with stock images
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time management, pfeiffer, stock images, adobe, adobe stock, creative cloud
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2017
Today’s customers expect personal experiences no matter where they are, on every device. And it’s on your team to keep pace with every digital demand. That’s part of the unique challenge facing by creative studios. But with the right stock solution, you can save time for the big ideas, not the little to-dos. Read Put Time Back on Your Side: How Adobe Stock Can Jumpstart Your Creative Process to learn how to: • Integrate Adobe Stock for business with your existing Creative Cloud solutions • License stock images without toggling between platforms or reapplying edits • Work up to 10x faster with stock images
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creative assistance, graphic design, photo editing, creative cloud, design, creative design, photoshop, stock photography
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool. But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3). According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences. Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
IDC, a global market intelligence firm, studied the business value of the Adobe Primetime multiscreen TV platform. Bottom line? Over a five-year period, it delivered a 385% ROI and $14.3 million total benefits per organization. Download the report to learn more.
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Adobe
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.
Published By: ADP     Published Date: May 04, 2018
To select the best payroll provider possible, who better to ask than your peers? With more than 400,000 reviews from real software users, the G2 Crowd business software review platform will help you confidently make the right choice. The G2 Crowd payroll report compares how providers rank in terms of customer satisfaction, specific features, industries, and more. To help you evaluate your payroll options, get this FREE copy of the G2 Crowd payroll report (a $599 value). This exclusive research includes: · Detailed profiles of 18 payroll providers · Ranking based on customer feedback · Assessment of implementation, integration, support, and ease of use · Actionable insights to help you decide
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ADP
Published By: ADP     Published Date: May 16, 2018
To select the best payroll provider possible, who better to ask than your peers? With more than 400,000 reviews from real software users, the G2 Crowd business software review platform will help you confidently make the right choice. The G2 Crowd payroll report compares how providers rank in terms of customer satisfaction, specific features, industries, and more. To help you evaluate your payroll options, get this FREE copy of the G2 Crowd payroll report (a $599 value). This exclusive research includes: · Detailed profiles of 27 payroll providers · Ranking based on customer feedback · Assessment of implementation, integration, support, and ease of use · Actionable insights to help you decide
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ADP
Published By: ADP     Published Date: May 16, 2018
To select the best payroll provider possible, who better to ask than your peers? With more than 400,000 reviews from real software users, the G2 Crowd business software review platform will help you confidently make the right choice. The G2 Crowd payroll report compares how providers rank in terms of customer satisfaction, specific features, industries, and more. To help you evaluate your payroll options, get this FREE copy of the G2 Crowd payroll report (a $599 value). This exclusive research includes: · Detailed profiles of 27 payroll providers · Ranking based on customer feedback · Assessment of implementation, integration, support, and ease of use · Actionable insights to help you decide
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ADP
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: Ahead     Published Date: Nov 15, 2018
If your business is like many other organizations that are in the process of enabling a Microsoft Azure public cloud platform, then you might be struggling with the guardrails needed to secure and manage cost, while at the same time enabling flexibility for the teams consuming cloud services. While the Azure platform is already very secure, it also allows a great deal of flexibility in configuration. In order to avoid accidentally creating security holes and out-of-control spend, a Governance Framework is required. We created the AHEAD Azure Governance framework to allow enterprises to develop and maintain a fully optimized, and secure environment. The resulting framework will be tailored to your organization’s specific business and compliance needs, as every enterprise is different. This guide will introduce you to the components of this necessary Azure Foundational Governance Design.
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Ahead
Published By: Akamai Technologies     Published Date: Sep 27, 2016
Akamai makes online business fast, reliable and secure. We earned our global reputation by building the world’s fastest and largest cloud-enabled delivery platform, which is backed by the most scalable, distributed security solution available. Learn about the security solutions that help protect companies in every industry be secure online.
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akamai, cloud security, cloud security solutions, cybersecurity, cloud, cloud delivery platform
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
The gaming industry continues to grow rapidly, and it is projected to grow another 30% in the next three years1 . Online gaming is driving this growth as the industry is making a seismic shift from disk to digital. This shift comes with an abundance of opportunities and challenges, as digital gaming makes it easier than ever to get games into the hands of more players, in more places, in less time. TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are facing, and that mobile is taking over as the most popular gaming platform.
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techvalidate, gaming industry, online gaming, akamai gaming, gaming growth
    
Akamai Technologies
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