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Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
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webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement, digital marketing, best practices, roi, web analytics, crm solutions/software, mobile marketing, social media marketing
    
Webtrends
Published By: IBM Software     Published Date: Feb 14, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
Published By: IBM Software     Published Date: Sep 13, 2011
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
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ibm, analytics toolkit, marketers, customer behavior, technology, profitability
    
IBM Software
Published By: IBM     Published Date: Jul 24, 2012
Faced with a downturn in funding due to the global economic recession, nonprofit organizations need to improve their donor management capabilities so they can compensate for the reduction of government funding and diminishing level of donor contributions. Predictive analytics provides an effective way to understand and anticipate donor needs in order to increase the success of fundraising and marketing campaigns. Using this technology, nonprofits can gain a significant return on investment by increasing donor contributions, reducing costs and building stronger donor relationships over time. In this white paper, you'll learn how predictive analytics can help nonprofits achieve their funding goals by significantly improving the way they identify, manage and build relationships with donors.
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ibm, technology, marketing, predictive analytics, donor management, non-profit, business analytics
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, internet marketing
    
IBM
Published By: IBM     Published Date: Nov 28, 2012
Learn how Papa Gino's is able to constantly fine-tune its marketing and services efforts and focus on the campaigns and deals that deliver the highest returns using IBM's business analytics to increase productivity.
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case study, ibm, smarter analytics, customer analytics, profitability, papa ginos, customer spend, productivity, customer productvity, business intelligence
    
IBM
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales
    
Kenshoo
Published By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
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adobe, digital advertising, social, brand, dmp, digital media platform, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Optimizely     Published Date: Dec 01, 2015
Optimization is an essential strategy for any marketer or product developer in the digital space. Since we’re just getting started with this nascent industry, sometimes best practices can be hard to come by. Fortunately, we were able to pick the brains of over 30 experienced optimization experts with decades of cumulative experience running A/B testing and optimization campaigns.
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optimization, website, survival, campaigns, strategy, marketer, product developer
    
Optimizely
Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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adobe, programmatic, marketing, programmatic ad campaigns, cross channel, emerging marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
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adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital, emerging marketing, marketing research, traditional marketing
    
Adobe
Published By: Kinaxis     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
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marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, social media, content management systems, market research, mobile marketing, lead generation & automation
    
Kinaxis
Published By: Tealium     Published Date: Feb 20, 2015
Download our free primer, “10 Benefits of Tag Management,” to learn about key benefits of this fast-growing application.
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tag management, applications, omnichannel experience, digital campaigns, brand experience, search marketing
    
Tealium
Published By: Tealium     Published Date: Jun 15, 2015
IT reliance can seriously slow down marketing campaigns in many organizations. Learn how Citrix’s Saas Division used tag management to gain control and boost productivity.
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it reliance, marketing productivity, tag management, citrix, tealium, adobe sitecatalyst, saas, internet marketing, traditional marketing
    
Tealium
Published By: ScanLife     Published Date: Feb 25, 2012
Good use of QR codes can catapult a campaign into the realm of the innovative, however, true innovation requires the effective use of new technology. And since the technology is new, literature and knowledge regarding its effective usage is scarce, resulting in the failure of many QR Code campaigns. Read to find out more.
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scanbuy, marketing, emerging marketing, qr codes, mobile marketing, mobile apps, mobile uploads, interactive marketing, web analytics, business intelligence, market research
    
ScanLife
Published By: Marketo     Published Date: Mar 11, 2014
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, search marketing, email marketing, emerging marketing, marketing research, traditional marketing, sales
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques, search marketing, website development, emerging marketing, marketing research, traditional marketing, sales
    
Marketo
Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution, campaigns, channels, advertising, marketing, profit, roi, tracking software, attribution management, paid search, display, shopping engine, seo
    
ClearSaleing
Published By: CampaignerCRM     Published Date: May 04, 2012
Campaigner is the pioneer in email marketing services, mailing since 1999. Create, launch and track email campaigns. Exceptional deliverability and 24/7 in-house support. Sign up today and get a FREE 30-Day Trial!
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campaigner, marketing, email, internet, email marketing, campaign tracker, internet marketing, business intelligence, market research, email marketing services/software
    
CampaignerCRM
Published By: Workfront     Published Date: Jan 22, 2015
Does your team have enough time in the day? Is productivity difficult to define? Download this ebook to learn how to be more efficient as a team. In today’s fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you’re working on, when it’ll be done and what’s next. At the same time there are frequent interruptions and new work requests while you’re juggling multiple tasks for multiple campaigns in various stages of completion. Sound familiar? Check out this ebook to learn about the top 10 productivity problems marketing teams face and strategies for how to solve them. Learn how to: • Manage interruptions effectively • Streamline approval processes • Efficiently juggle multiple work requests • Know resource availability to plan future work without overcommitting • Provide work measurement and accountability without breaking a sweat Get the ebook today!
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productivity issues, marketing environment, increase productivity, team efficiency
    
Workfront
Published By: Silverpop     Published Date: Feb 04, 2013
Are you looking for ways to improve the return on your digital marketing campaigns and drive more revenue?
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marketing automation, email marketing, best practices, crm, analytics, optimization, testing, search marketing, social media, customer experience/engagement, sales
    
Silverpop
Published By: Silverpop     Published Date: Feb 04, 2013
A scoring model that helps both quickly identify who is ready to buy and when can make all the difference when it comes to nurture campaigns and ultimately, ROI.
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data, scoring, leads, prospects, sales, customers, sales process, email marketing, customer experience/engagement
    
Silverpop
Published By: Yext     Published Date: Sep 03, 2014
The key to a mobile local campaign is the Mobile Local Landing page. Download this whitepaper to find out the 3 cornerstones to a successful Mobile Local Landing Page.
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yext, marketing, internet marketing, mobile marketing, mobile local landing page, landing page, mobile local campaigns, user experience, call to action, location targeted ads, interactive marketing, customer experience/engagement
    
Yext
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