campaigns

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Published By: Turn     Published Date: Mar 09, 2016
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
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programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics, campaign strategy, awareness, conversion
    
Turn
Published By: Turn     Published Date: Mar 09, 2016
Read this eBook to find out how you can effectively build viewability into a digital campaign strategy.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
Published By: EchoMail Inc.     Published Date: Mar 16, 2007
Download this white paper to find out how EchoMail's specially developed software solutions give the winning edge to the SMB sector.
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e-mail marketing, e-mail management, online customer care, targeted e-mail campaigns, e-mail campaigns, email marketing, email management, echomail, email marketing services/software
    
EchoMail Inc.
Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile, email, text, sms messaging, mobile messaging, mobilestorm, mobilestorm
    
PKWARE
Published By: IBM     Published Date: Sep 11, 2013
Learn how social media is reshaping the relationships that customers are having with products, services, and brands and how using the right combination of technologies will help you understand emerging consumer trends and increase the ROI of your marketing campaigns
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social media analytics, consumer insights, marketing, roi, consumer trends, technologies
    
IBM
Published By: IBM     Published Date: Apr 29, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
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ibm, retail, social media, social media analytics, consumer insights, customer relationships, roi, business technology, consumer trends, marketing, crm & customer care, business intelligence, e-commerce
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
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ibm, retail, social media, analytics, insights, actionable, relationships, technology
    
IBM
Published By: IBM     Published Date: Oct 31, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
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social media analytics, customer satisfation, consumer trands, roi, marketing campaigns, crm & customer care, marketing research, sales
    
IBM
Published By: Oracle     Published Date: Aug 08, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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social media, business intelligence, customer hub, crm, oracle
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics, social media, content management systems, interactive marketing, marketing software, web analytics, crm & customer care, social media marketing
    
Oracle
Published By: LeapFrog Interactive     Published Date: May 07, 2008
With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.
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leapfrog, social, social marketing, social networking, smm, sms, gaming, branding, interactive/pr agencies
    
LeapFrog Interactive
Published By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
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hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar, direct bookings
    
Sojern
Published By: Adobe     Published Date: Apr 17, 2017
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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programmatic ad campaigns, streamlined channels, media buying, consolidated data, ad management
    
Adobe
Published By: Persicope Data     Published Date: Mar 07, 2018
SQL is a critical skill for business intelligence. From accessing to transforming to reporting on data, SQL gives you the power to get the job done. It can help you discover exactly how your company is performing, what your customers are doing, or how people have reacted to your marketing campaigns. Unfortunately, while SQL can tell you what has happened, it can’t tell you what will happen. What if you have questions like: • How valuable is a lead based on company attributes and their behavior on our website? • How much MRR will we generate in the next 30 days? • Which customers are likely to churn next month?
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Persicope Data
Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
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adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting, cross device retargeting, emerging marketing, internet marketing, branding, data management/analytics
    
AdRoll
Published By: Silverpop     Published Date: Jun 15, 2012
How can marketers navigate the world of social media and harness the power of social networking to further their goals? Get insights from four industry experts on what social marketing trends are emerging and how you can make the most of it all.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, market research, online video marketing, social media marketing
    
Silverpop
Published By: Falcon Social     Published Date: Oct 30, 2015
What you need to consider when implementing a social media customer care strategy. • What changes for CS on social • Who gets social customer service right • The necessity of social customer service
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social media customer service, social media customer care, social media customer support, social media and customer service, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool, social media, customer experience/engagement
    
Falcon Social
Published By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
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mobile marketing, email marketing, mobile design, roi, smartphones, mobile engagement, mobile-friendly email campaigns, content management systems, interactive marketing, website/graphic design, customer experience/engagement, e-commerce solutions
    
Campaigner
Published By: Symantec     Published Date: Oct 07, 2014
The Internet Security Threat Report provides an overview and analysis of the year’s global internet threat activity. The report is based on data from the Symantec™ Global Intelligence Network, which Symantec’s analysts use to identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape. Highlights from the 2014 Internet Security Threat Report Key Findings • 91% increase in targeted attacks campaigns in 2013 • 62% increase in the number of breaches in 2013
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internet security, target attacks, breaches, threat activity, emerging trends, cybercrime
    
Symantec
Published By: Infor     Published Date: Jan 03, 2011
View the Infor CRM Epiphany E-mail Advisor online demonstration to see first-hand how your e-mail campaigns can rise to their full potential.
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infor, e-mail advisor demo, contact interaction, e-mail marketing
    
Infor
Published By: Infor     Published Date: Jan 06, 2011
View the Infor CRM Epiphany E-mail Advisor online demonstration to see first-hand how your e-mail campaigns can rise to their full potential.
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infor, e-mail advisor demo, contact interaction, e-mail marketing, interactive/pr agencies, interactive marketing, crm solutions/software, customer experience/engagement, e-commerce solutions, email marketing services/software, direct mail/marketing
    
Infor
Published By: Jive Software     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
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marketing, campaigns, campaign strategy, cmo, social business, social media, search marketing, email marketing, emerging marketing, internet marketing, crm & customer care, traditional marketing, sales
    
Jive Software
Published By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing campaigns, cmo, social, social media, campaign planning, campaign development, search marketing, email marketing, emerging marketing, internet marketing, crm & customer care, marketing research, traditional marketing, sales
    
Jive
Published By: Spredfast     Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
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social campaign strategy, social media campaign, best social media campaigns, social media marketing campaign, marketing campaign ideas, successful social media campaigns, social marketing campaigns, social media campaign ideas, social marketing examples, social campaign, social media marketing ideas, digital marketing campaign, media campaign, best digital marketing campaigns, social marketing strategy, social media marketing examples, effective social media campaigns, social media ad campaigns, online marketing campaign, social media campaign examples
    
Spredfast
Published By: Tealium     Published Date: Feb 20, 2015
Download our free primer, “10 Benefits of Tag Management,” to learn about key benefits of this fast-growing application.
Tags : 
tag management, applications, omnichannel experience, digital campaigns, brand experience, search marketing
    
Tealium
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