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Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at more than 110 online retailers, 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best comparison shopping engine (CSE) online. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing
    
CPC Strategy
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.
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four c's of social media, c suite, crimson hexagon, social media, marketing, emerging marketing, internet marketing
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Mar 06, 2013
In this white paper, learn how to account for missing metric in financial reporting and valuations. How can we perform aggregate analysis of online consumer opinion to complement traditional marketing analysis and due diligence?
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aggregate consumer voice, no longer on mute, social media, due diligence, financial institutions, voice of the consumer, internet marketing, marketing research
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Mar 06, 2013
How can firms better understand consumer motivations to inform new product development and positioning strategies? Read this white paper and learn what Crimson Hexagon figured out.
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consumer device, adoption, global markets, crimson hexagon, survival strategy, marketing strategy, emerging marketing, internet marketing
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring
    
Crimson Hexagon
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services
    
CrownPeak
Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
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curalate, visual commerce. ecommerce, visual data, measuring roi, emerging marketing, social media, internet marketing, e-commerce
    
Curalate
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: Customer Chemistry     Published Date: Nov 21, 2008
Since there are many ways to determine your marketing budget, it can be very overwhelming to choose which one is right for you. Even though most require a bit of trial and error, this article should help you narrow down your options. There is no one “correct” option to consider when setting your marketing budget, but here are a few methods that have worked for many companies.
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marketing budgets, clarity quest marketing, setting marketing budgets, determining marketing budgets
    
Customer Chemistry
Published By: Customer Chemistry     Published Date: Nov 21, 2008
Many businesses believe they only have two choices when it comes to marketing -- establish an internal department or contract specific services with a full-service marketing agency. There is a third option worth exploring.  Strategic outsource marketing provides the commitment of an internal resource and the capabilities of a full-service agency without the operating costs of either.
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clarity quest marketing, strategic outsource marketing, outsource marketing, outsourcing services
    
Customer Chemistry
Published By: Cyphort     Published Date: Jun 28, 2016
Thanks to its convenience, online shopping has become a major trend over the last few years and lets face it, it’s here to stay. With the rise of online shopping, marketing experts capitalized on this new avenue to advertise their products. Now your friends nudge you on Facebook to buy a product they love and Google suggests a friendly place across the street where you can get your car fixed. It’s become hard to browse even a few pages without running into an ad and because of this increases, malware experts also saw a new avenue of attack - Malvertising.
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downloads, best practices, network management, solutions, technology, advertising
    
Cyphort
Published By: Data Guard Systems     Published Date: Aug 21, 2009
Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success.
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customer resource management, cell phone, telecom, telecommunications, cellular retailer, telecom marketing, crm, customer relationship management
    
Data Guard Systems
Published By: Dell     Published Date: Nov 06, 2018
To successfully navigate workforce transformation, you need to consider both IT and end-user needs. Upgrading your hardware, and “right-sizing” it to fit your workforce only solves half the issue. On this video meetup we discuss the logistics, both operational and security that you’ll need to consider when managing your organization’s PC lifecycle, as well as how Dell can help get you there. This panel includes, Ian Haynes, Product Marketing Manager for Dell EMC and Jason Christensen, Dell EMC Product Development Manager. Intel Inside®. Powerful Productivity Outside. Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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Dell
Published By: Dell and VMWare     Published Date: Oct 26, 2017
Une transformation fondamentale englobant le personnel, les processus et la technologie permet aux entreprises de rester compétitives dans l’économie d’aujourd’hui, basée sur l’innovation. Des initiatives telles que la sécurité avancée, les services de détection des fraudes, l’Internet des objets (IoT) avec ses consommateurs connectés, l’expérience de réalité virtuelle ou augmentée, l’apprentissage machine et approfondi et les applications cognitives optimisent les avantages pour l’entreprise comme la maintenance et le marketing prédictifs.
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Dell and VMWare
Published By: DellEMC and Intel®     Published Date: Sep 25, 2017
Une transformation fondamentale englobant le personnel, les processus et la technologie permet aux entreprises de rester compétitives dans l’économie d’aujourd’hui, basée sur l’innovation. Des initiatives telles que la sécurité avancée, les services de détection des fraudes, l’Internet des objets (IoT) avec ses consommateurs connectés, l’expérience de réalité virtuelle ou augmentée, l’apprentissage machine et approfondi et les applications cognitives optimisent les avantages pour l’entreprise comme la maintenance et le marketing prédictifs. Processeur Intel® Xeon® Intel Inside® pour une productivité exceptionnelle. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel logotyp, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside logotyp, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi och Xeon Inside är varumärken som tillhör Intel Corporation eller dess dotterbolag i USA och/eller andra länder
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ultrabook, celeron, celeron inside, core inside, intel, le logo intel, intel atom, intel atom inside
    
DellEMC and  Intel®
Published By: Domo APAC     Published Date: Mar 04, 2019
Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing. 40 new applications have been put in place, creating one of the most sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Cisco’s marketing team plaudits and several industry awards View Domo’s privacy policy
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Domo APAC
Published By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
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ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce, martech for ecommerce, magento enterprise best practices, magento community best practices
    
Dotmailer
Published By: Dotmailer     Published Date: Nov 06, 2018
Consumers have witnessed unprecedented socioeconomic, political and technological change in the past 30 years. Shifts in behavior and demand have opened up new markets, while existing ones have expanded their offerings, triggering an avalanche of products and services. Ecommerce has emerged as a by-product of consumerism; the digital marketplace has freed both consumers and merchants from the restraints of proximity. This has resulted in spiraling growth. Marketing in 2018 is unrecognizable to the marketing of the 1980s. Back then there were only a few communication channels available, whereas now there are a myriad of options. Thanks to the digital revolution, the shopfront now sits on the consumer’s coffee table. Brands now cater for empowered customers, and as such, it’s become tougher for marketers to know where to allocate their budget and how to keep their message consistent. This whitepaper will discuss how marketing channels have evolved to fit the needs of omnichannel consu
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Dotmailer
Published By: Drift     Published Date: Aug 05, 2019
This guide is used to deploy conversational sales to your sales development team. It will answer the following questions: • How to introduce live chat to your sales team • How to analyze good and bad conversations • How to coach your team to have better conversations • How to align a sales development representative (SDR) team with account executives and a marketing team This handbook uses the Conversational Framework to inform how you engage with, understand, and recommend the right thing to the right buyers at the right time
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Drift
Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
Companies are looking to their CFOs for strong leadership in developing corporate strategies and achieving growth. CFOs can meet these rising expectations by leveraging their knowledge of corporate data to extract valuable insights about customers, suppliers, partners and other stakeholders. Supported by analytics, CFOs can help their companies create a global, unified and clear view of their many relationships with customers and others to guide intelligent risk-taking and thoughtful investment—both necessary catalysts for growth. This capability will also enable the company, particularly its sales and marketing functions, to move faster and adapt more quickly to changing conditions. The 21st-century CFO is not only concerned with controlling costs and minimizing risk, but also with maximizing opportunities and generating growth. The right foundational technologies and organizational processes for data-driven decision making can help them achieve all of these strategic goals.
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Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
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data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet
Published By: eDataSource     Published Date: Nov 08, 2016
Why marketers must invest in Competitive Intelligence Applications, and implement a systemic process to harness the value of such insight.
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competitive intelligence, competitive intelligence operations, swot analysis, email, email marketing, marketers, cia, traditional marketing
    
eDataSource
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Engagio     Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts. The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
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Engagio
Published By: Engine Ready     Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem
    
Engine Ready
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