co op marketing

Results 376 - 400 of 416Sort Results By: Published Date | Title | Company Name
Published By: Symantec     Published Date: Feb 04, 2015
Seventy percent of Americans are seriously concerned about identity theft. More than two thirds of online shoppers don’t complete their purchase because of price. In the world of e-commerce, you need a targeted marketing strategy to ensure you’re offering customers the reassurance and guarantees they need to browse and buy confidently. Symantec’s Norton Shopping Guarantee gives you just that. Online stores are seeing a dramatic return on investment when they use it. For merchants and customers alike, it’s satisfaction guaranteed.
Tags : 
e-commerce, identity theft, targeted marketing strategy, reassurance and guarantee, return on investment
    
Symantec
Published By: Tapinfluence     Published Date: Jun 07, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
Tags : 
marketing, content marketing, best practices, business optimization, business practices, advertising agencies
    
Tapinfluence
Published By: Tapinfluence     Published Date: Jun 13, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
Tags : 
marketing, content marketing, best practices, business optimization, best practices
    
Tapinfluence
Published By: Tealium     Published Date: Jun 15, 2015
Deploying digital marketing vendor ‘tags’ across a global online network can be a daunting task. Learn how Tealium helped Lenovo’s Scott W. Lee solve this complex challenge and increase operational efficiency by 75 percent. With Tealium’s market-leading tag management solution as the core of Lenovo’s global digital marketing operations, Scott’s life is a lot easier and more productive.
Tags : 
tealium, digital marketing, vendor tags, tag management, lenovo
    
Tealium
Published By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
Tags : 
teradata, global, trends, marketing, data, insights, campaign, segmentation, personalization, real-time, digital, integrated, 2015, omni-channel, cooperation, retention, acquire, roi, traditional marketing, mobile marketing
    
Teradata
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
Tags : 
digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
Tags : 
marketo, content marketing, marketing strategy, customer engagement, customer interaction, social media, content management systems, interactive marketing, customer experience/engagement, market research, mobile marketing, social media marketing, sales
    
TheMarketingScope
Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
Tags : 
    
TIBCO Software
Published By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
Tags : 
    
TIBCO Software
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
Tags : 
b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership, interactive marketing, crm solutions/software, customer experience/engagement, email marketing services/software, branding, lead generation & automation
    
TimeTrade Systems Inc.
Published By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
Tags : 
tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies
    
Tippit, CRM
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
Tags : 
b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Trend Micro     Published Date: Aug 13, 2019
While threat prevention continues to improve with the use of advanced techniques, adversaries are outpacing these advances requiring security teams to implement threat detection and response programs. Security teams are often addressing the process haphazardly, using disconnected point tools and manual processes that consume too many analysts and result in slow mean-time to detection and response. While EDR has enabled security teams to take important steps forward for detection and response, ultimately it can only look at the endpoints which limits the scope of threats that can be detected and if something is detected, limits the view of who and what is affected and thus, how best to respond. ESG therefore recommends looking beyond the endpoint and utilizing natively integrated security solutions across more than just one vector to improve detection and response times. The more data you can knit together, the more effective you can be to uncover the security incidents most dangerous to your organization. Watch this webinar to learn about the value of XDR: connecting detection and response across multiple security layers. Dave Gruber, senior analyst at ESG, shares recent research and his views on the evolution of threat detection and response; making the case for expanding the capabilities and expectations of detection and response solutions. Wendy Moore, VP of Product Marketing, discusses Trend Micro’s own XDR strategy and the unique value that Trend Micro can bring to detection, investigation and response.
Tags : 
    
Trend Micro
Published By: Trend Micro, Inc.     Published Date: Nov 12, 2009
Securing the Physical, Virtual, Cloud Continuum Virtualization and cloud computing are radically altering data center operations. In this webinar, Ted Ritter, Senior Research Analyst at Nemertes Research, and Harish Agastya, Director of Product Marketing at Trend Micro, discuss the rise of virtualization and cloud computing and the impact this is having on security best practices and next-generation security technologies.
Tags : 
trend micro, trend, cloud-client, malware, anti-virus, hijacked, fraud, virus, security
    
Trend Micro, Inc.
Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : 
ave, trendkite, marketing
    
TrendKite
Published By: TRUSTe     Published Date: Jun 02, 2010
Ecommerce, Web Development and Design, and Direct Marketing professionals can take advantage of a new program designed to gauge your organization's privacy level. Thousands of companies leave the intricacies of privacy management to TRUSTe, 13 year old leader in online privacy. Gain an overview of the program today.
Tags : 
truste, ecommerce, privacy, security, coppa, transactions, a/b, optimization, user experience
    
TRUSTe
Published By: TRUSTe     Published Date: Dec 08, 2010
In this webinar, nationally-recognized landing page optimization expert Tim Ash and Andreas Ryuta Stenzel, Senior Manager of Online Marketing at TRUSTe, lay out the top 4 secrets to building instant trust online.
Tags : 
truste, trust and security, landing page optimization, online marketing, website design, conversion rates, interactive/pr agencies, content management systems, interactive marketing, marketing software, website/graphic design, customer experience/engagement, business intelligence, usability, e-commerce solutions, payment processing, shopping cart software, social media marketing
    
TRUSTe
Published By: ttec     Published Date: Jul 24, 2019
Data drives decision making across the enterprise. For sales executives, it’s critical to have information about where to focus outreach and understand what potential customers are looking for. But having data for its own sake won’t do much good. With advanced tools and a customerfocused mindset, companies are learning things about prospects never before possible. Thanks to advanced insights and machine learning that process algorithms and crunch millions of data points, new purchase patterns and propensity models are emerging to guide sales leaders as to what will work best for their business. Read this paper to learn how to act on advanced insight in the sales and marketing process. Highlights include: The enormous potential of new data tools and analysis Resources needed to act on the insight Company examples Strategic and operational recommendations
Tags : 
    
ttec
Published By: Uberall     Published Date: Apr 12, 2019
Congratulations on having a location marketing or geo-marketing platform! By focusing on optimizing your brand footprint you are probably ahead of the curve in your industry. But how far ahead? Your competitors have caught on to location marketing by now, and the clock is ticking. You need to take your game to the next level.
Tags : 
uberall, location marketing, geo-marketing plattform
    
Uberall
Published By: Unica     Published Date: Jun 07, 2010
Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant in the years to come. Learn how to optimize email delivery rates, ensure message integrity and readability, and to protect your online reputation in a rapidly evolving and complex email marketing landscape.
Tags : 
unica, email, emarketing, esp, email trends, social media, spam, email marketing services/software, list management, social media marketing
    
Unica
Published By: UnsubCentral     Published Date: Oct 17, 2014
Email suppression lists are often created and maintained for one purpose: honoring the consumer’s opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
Tags : 
mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing, email opt out management, email acquisition, affiliate email marketing, b2b scrubbing, can spam compliance, email marketing, emerging marketing, market research
    
UnsubCentral
Published By: Urban Airship     Published Date: Jul 24, 2017
More than half of consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind. The State of Mobile Wallet Marketing highlights what key findings from our survey of 2,000 U.S. and U.K. consumers mean for brands trying to reach mobile users. Learn about how consumers want to use mobile wallet passes - especially to receive coupons/special offers and to manage loyalty programs.
Tags : 
mobile wallet, mobile users, branding, customer engagement, mobile marketing
    
Urban Airship
Published By: Valerie Schlitt Associates     Published Date: Jul 31, 2017
This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Account Based Marketing (ABM) strategies include this component as do solo efforts to convert interest. Does it really work? If it does, how to discern what strategies are best? Read this two-part series and understand today's B2B buy cycle challenges and how your peers are optimizing the phone as a channel.
Tags : 
    
Valerie Schlitt Associates
Published By: Valerie Schlitt Associates     Published Date: Aug 01, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
Tags : 
    
Valerie Schlitt Associates
Published By: Valerie Schlitt Associates     Published Date: Aug 03, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
Tags : 
    
Valerie Schlitt Associates
Start   Previous    3 4 5 6 7 8 9 10 11 12 13 14 15 16 17    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.