connected experience

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Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The Internet of Things (IoT) is connecting our world in ways that were unimaginable 10 years ago—collecting data on everything we do and using it to streamline our daily activities. In doing so, IoT is changing the way that consumers think about service. Service organizations must be prepared to support these new customer expectations to ensure continued satisfaction to strengthen and foster loyalty. Additionally, IoT is making its way into the enterprise, especially among organizations in industries like utilities, oil and gas, medical devices, manufacturing and telecommunications. Connected devices enable more efficient processes for maintenance and repair by constantly providing information on machines’ performance, environmental conditions, and possible failures. For example, a connected washing machine in a customer’s home could automatically send out an error report to the manufacturer when it experiences a failure. This is where field service management comes in.
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oracle, service cloud, service management, customer interaction, internet of things
    
Oracle Service Cloud
Published By: Delta Risk     Published Date: Jun 07, 2016
Regardless of how many security controls are placed on a network and the components that go into making a network operate, there will always be vulnerabilities in a connected world. So, what do you do in an environment that allows for such risk of compromise? One of the best methods of protecting organizations is by ensuring that response capabilities are effective and efficient, and one of the most valuable steps in strengthening a response capability is learning from others’ experiences. This white paper discusses the pain points that organizations grapple with when responding to incidents, and how they can address them.
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cyber threats, security breaches, malware and vulnerabilities, internet security, security
    
Delta Risk
Published By: SAS     Published Date: Jun 05, 2017
"The connected customer is an individual who is intimately connected to the data, outcomes, decisions and staff associated with any relationship to an organization.  To create personalized experiences, companies across all industries must pursue a more connected relationship with their customers through technology and processes focused on delivering relevant personalized experiences whenever possible. In this report, Blue Hill explores the key traits associated with supporting the connected customer through the internet of things, and provides guidance on why the internet of things will be essential across the general business landscape. "
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SAS
Published By: IBM     Published Date: Oct 24, 2012
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making making marketing challenging. Learn more about the decision to match the right message to customer.
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ibm, marketing, analytics, decision, connected customer, real time marketing, decision management, customer experience, search marketing, marketing research
    
IBM
Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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adobe, programmatic, marketing, programmatic ad campaigns, cross channel, emerging marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
Published By: Zebra Technologies     Published Date: Sep 05, 2018
The retail shopper is changing rapidly. To keep up, so must the retail industry. The internet, online shopping, mobile communications, smartphones, tablets and more turning traditional shoppers into something else entirely: connected shoppers. Today’s shoppers can now shop online, on either a computer or mobile device, as well as in brick-and-mortar stores. For retailers, the implications are huge. In this complex new environment, there are two vital questions. First, as a retailer, how do you create differentiated value that will enable you to stand out from the crowd? Second, how can you strengthen customer relationships, build loyalty, increase sales and maximize profitability?
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Zebra Technologies
Published By: CrowdCompass by Cvent     Published Date: Jul 29, 2014
Eighty-nine percent of consumers want mobile communications to be personalized. Download this eBook to find out why this matters for meetings and events, and how you can use mobile to create a more connected and engaging event experience.
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crowdcompass, cvent, mobile applications, mobile app, event mobile app, meeting app, smartphone app, mobile event app, mobile marketing
    
CrowdCompass by Cvent
Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing, rich media, social networking, marketing management, ecommerce, analytics, integration, cloud, emerging marketing, social media, customer experience/engagement
    
IBM
Published By: Polycom     Published Date: Jun 08, 2016
In the past, business meetings were treated like formal events. They were scheduled days or weeks in advance, often on a recurring basis (e.g. every second Tuesday), and had a defined start time and end time. Typically, these meetings had a named meeting host who managed the session and guided the team through a pre-published agenda.
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best practices, business optimization, business management, application management, enterprise application, business intelligence, productivity
    
Polycom
Published By: Micro Focus     Published Date: Sep 12, 2014
The corporate end-user community provides vital cogs in the wheel of a healthy organization. Users include the call centers, the retail assistants, the service desks, the sales offices and the people who deal with order processing. Yet many of these users are often faced with outdated user interfaces (UIs), and struggle to cope with the levels of efficiency and throughput needed. Worse still, these old systems typically only run on a connected terminal - or ‘green screen’ - but more and more these days, users need web and mobile access. Micro Focus Rumba+ dramatically improves business efficiency by providing a better user experience. It can also now be accessed from a variety of devices. Let’s take a look at five top reasons to move to Rumba+.
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user experience, user interfaces, mainframe apps, business efficiency
    
Micro Focus
Published By: Polycom     Published Date: Sep 15, 2015
Although formal meetings are not likely to go extinct in the near future, less formal, unscripted, impromptu “teaming sessions” will, and for many have already become, daily business.
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team building, collaboration, conferencing, huddle, phone, polycom, skype, video, voice over ip, voice
    
Polycom
Published By: IBM MaaS360     Published Date: Apr 04, 2016
Learn how to become an enterprise mobility Mowglie. In today’s completely connected mobile jungle, many users and employees are accessing information from multiple devices and from many locations. Enterprise mobile management tools are becoming a must have for most businesses to survive and deliver an optimal experience. The MaaS360 suite from IBM allows for a robust app development platform where users can become mobile Mowglies and increase portability and interoperability. Download this e-book to create a failsafe Enterprise Mobility Survival Guide and build the best mobile environment for your users and employees.
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ibm, mobile, management, guide, app development
    
IBM MaaS360
Published By: IBM     Published Date: Oct 19, 2017
Customer engagement has emerged as the most critical competitive factor in the current environment. Fueled by widespread mobile access and constant social connectedness, customers are demanding that every interaction, across every channel, be simple, streamlined and seamless. High expectations mean high stakes. When options abound and patience is low, customers don’t stick around. Companies need to get it right the first time. This new customer-centric standard and the ability to connect directly with customers is fueling a depth and breadth of enterprise reinvention. Ensuring that every customer experience across every conceivable channel delights and adds value calls for a Smarter Process approach and a new perspective on business process management.
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IBM
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing, emerging marketing, interactive marketing, crm & customer care
    
IBM
Published By: Cisco     Published Date: Apr 10, 2015
This document is a Cisco Validated Design (CVD) for Cisco Connected Mobile Experience (CMX) Solutions. It presents system-level requirements, recommendations, guidelines, and best practices for detecting, connecting, and engaging mobile users within your venue and leveraging your Wi-Fi network to fit your business needs. As Cisco continues to develop and enhance the technologies required to implement a CMX solution, this CVD will evolve and be updated to provide the latest guidelines, recommendations, and best practices for designing and deploying a CMX solution.
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cisco, design, network architecture, mobile devices, best practices, wifi, wlan, wan, cmx
    
Cisco
Published By: Cisco     Published Date: Dec 21, 2016
This Technology Spotlight examines the role of digital transformation in customer engagement and omni-channel retail. It also looks at the role of Cisco's enterprise networking solution portfolio, particularly Connected Mobile Experiences (CMX) and Intelligent WAN (IWAN), in the strategically important omni-channel retail market.
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Cisco
Published By: Citrix Systems, Inc.     Published Date: Jan 27, 2016
Future workplace structures are envisioned to be a scenario wherein employees are likely to use a multitude of connected mobile devices and apps that will offer compelling new work style experiences integrating voice, video and data access services.
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citrix, frost & sullivan, next-gen, enterprise
    
Citrix Systems, Inc.
Published By: LifeSize, a division of Logitech     Published Date: Jul 07, 2014
Meet-me services like Blue Jeans® and Zoom® support only one model: a prescheduled, “meet-me” conference with long, numerical dial strings and access codes. They don’t offer a “connected experience.” You have to separately manage and integrate video systems, resulting in an inferior, disjointed user experience that is more challenging to manage. Meet-me models can’t match Lifesize. Everything else is a group meeting to which participants call in and wait for everyone else. There’s no directory dialing, no point-to-point calling, no presence status and no call escalation. The only thing consistent about meet-me services is that they copy the cumbersome user experience of the audio conferencing model—dial, enter code, enter ID, wait … Download now to learn why Lifesize Cloud is the ONLY solution you need!
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lifesize, cloud, video, connected experience, video systems, meet-me model
    
LifeSize, a division of Logitech
Published By: LifeSize, a division of Logitech     Published Date: Jul 07, 2014
Only Lifesize provides an award-winning room video system with best-in-class mobile apps combined with a cloud video service so that everyone gets a connected experience from the meeting room to the office and on the go. Download now to see what some of the top industry reporters, analysts and customers have to say about this new solution from Lifesize.
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lifesize, cloud, video, mobile, apps, connected, cloud solutions
    
LifeSize, a division of Logitech
Published By: LifeSize, a division of Logitech     Published Date: Jul 07, 2014
How we communicate in the business world is changing. Businesses increasingly have more remote workers. Whether working remote fulltime, part-time or just traveling for business, these workers rely heavily on their own mobile devices to stay connected to their teams, as well as to participate in meetings. Now more than ever, remote workers want (and expect) face-to-face interaction—and they want a seat at the meeting. There’s a strong demand for a video conferencing solution that can provide a simple and instant connected experience from the office to the home and on the go. Download now to learn more about cloud video conferencing.
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lifesize, cloud, cloud video, remote, mobile, conferencing
    
LifeSize, a division of Logitech
Published By: SugarCRM     Published Date: Jul 29, 2015
Today’s customer is more educated and connected than ever before. With seemingly endless choices, and unfettered access to information from peers and other sources – standing out in the market is harder than ever. And lowering prices is not always a winning strategy. So, how can you attract and retain more customers in this new world of business? By focusing on creating extraordinary customer experiences. Learn more in this informative eBook.
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b2b success, customer retention, customer experience, information access
    
SugarCRM
Published By: Comcast Business     Published Date: May 07, 2018
Companies today are as distributed as their customer base, with branch offices and satellite locations scattered well beyond traditional boundaries. For many, these distributed sites are the face of the company to the customer, with most—if not all— customer interactions occurring in these locations and not in the corporate headquarters. Banks and finance centers, retail stores and even urgent care centers all fit within the category of the branch office, with each location connected to the corporate headquarters and, increasingly each other. Together, they make up the distributed enterprise. However, each location is its own entity and must be able to operate independently of headquarters to ensure business can continue even if one or other locations experience technical issues. Distributed locations, therefore, must be equipped to handle all manner of customer interactions – and evolving customer expectations—and do so in a way that anticipates what the customers want next. From pers
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Comcast Business
Published By: Workday     Published Date: Mar 02, 2018
The experts agree: Workplace learning can no longer be an "out there," disconnected processit has to be tightly and carefully woven into a worker's experience, integrated into the fabric of the modern workplace. Read the article to discover how three leading experts see the future of workplace learning unfolding today.
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future of workplace, experience
    
Workday
Published By: IBM     Published Date: Nov 05, 2013
We live in an era in which customers expect perfection from their service providers. With competitors only a click (or tap) away, companies have a strong incentive to deliver flawless operations. Online retailers have “set a high bar” in the way they engage customers throughout the entire sales process—not just during the commercial transaction, but before, during and after the transaction. Your operations must be seamless, because individuals enjoy an interconnected and ubiquitous experience. And your operations must be insightful, because every personal and professional interaction is targeted and relevant. A Smarter Process approach helps you to reinvent business operations in the era of the customer.
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business operations, business process management, bpm, process automation, healthcare, smarter process, life sciences, health plan, payer claims management, compliance management
    
IBM
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