content team

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Published By: The SAVO Group     Published Date: Jun 14, 2013
Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Watch this on-demand webinar to get tips for creating and delivering content when and where your sales team needs it most.
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savo group, on-demand webinar, volocity, visibility, control, sales support, traditional marketing
    
The SAVO Group
Published By: Adobe     Published Date: Jan 26, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: - How changing the way you view design changes everything - The power of beautifully designed customer experiences - Why it pays to make your teams design-driven
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adobe, adobe creative cloud, stock, creative, marketing, design
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: • How changing the way you view design changes everything • The power of beautifully designed customer experiences • Why it pays to make your teams design-driven
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business design, graphic design, front face design, creative cloud, design experts, enterprise design, editing
    
Adobe
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: LandslideCRM     Published Date: May 16, 2012
This concise Sales Process Builder Kit will provide you with relevant content from leading sales experts that highlight the direct value your sales team can get by following a consistent sales process.
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crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management, mobile crm, social crm, crm dashboard, crm reporting, sales forecasting, email marketing, web conferece, task management, activity management, sales activity, sales library, resource library
    
LandslideCRM
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, emerging marketing, advertising agencies, marketing research, traditional marketing, pay per click (ppc)
    
Marketo
Published By: Quark, Inc.     Published Date: Apr 28, 2011
To find out how your organization can reduce costs, speed time-to-market, and improve quality, download Quark's new white paper for free.
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quark, pg bartlett, quark publishing system, corporate systems, microsoft sharepoint, collaboration, smes, enterprise content management, ecm, workflow, project management, publishing team, knowledge workers, content management systems, business intelligence
    
Quark, Inc.
Published By: Quark, Inc.     Published Date: Apr 28, 2011
To find out how your organization can reduce costs, speed time-to-market, and improve quality, download Quark's new white paper for free.
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quark, pg bartlett, quark publishing system, corporate systems, microsoft sharepoint, collaboration, smes, enterprise content management, ecm, workflow, project management, publishing team, knowledge workers
    
Quark, Inc.
Published By: Intralinks     Published Date: Jan 16, 2015
The increased mobility of the workforce is changing the way we work. Business users want the flexibility to share and collaborate on content that drives their business while IT needs to ensure the security of that data, no matter where it goes. An effective enterprise collaboration solution must consider people, processes and technologies to be effective, but where to begin? This comprehensive Buyer’s Guide offers guidance on how to develop your organization’s requirements with regard to: Risk management – avoiding data breaches and loss of information that can result in non-compliance Business productivity - allowing for secure collaboration while enabling teams to work anywhere on any device IT efficiency - supporting the full breadth of external business content requirements while integrating with existing applications and protocols This Buyer’s Guide offers a holistic approach for your evaluation process by examining the granular aspects of enterprise file sharing, as well as i
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collaboration solutions, risk management, business productivity, it efficiency, business users
    
Intralinks
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, internet marketing, lead generation & automation
    
Marketo
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform, internet marketing, marketing research, e-commerce
    
Acquia
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media, customer experience/engagement
    
Neolane, Inc.
Published By: Polycom     Published Date: Sep 07, 2016
"Seeing is believing. How we connect and collaborate is changing. It’s no longer about reviewing a PowerPoint deck or a document sent out in advance in the meeting invite over a voice bridge. It’s now about collaborating and working in real time with voice, video and content sharing—as a team. Together, Microsoft and Polycom make it simple. Watch now an interactive session covering the following hot topics: How the new Office 365 Services and Skype for Business Online change the collaboration experience and reduce conferencing/communications costs. How you can turn your conference rooms and huddles spaces into productive, collaborative workspaces. Polycom RealPresence Trio and how it accommodates our 3 collaboration needs: Voice, Content and Video. How easy it is to set up and how easy it is for users to connect. How flexible your workspace transition plan can be. Don’t miss this session featuring Polycom and Skype for Business solutions experts, Peter Huboi and Jovito Salonga, for a d
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business optimization, business strategy, network management, business applications, best practices, business process management, collaboration, productivity
    
Polycom
Published By: Qvidian     Published Date: May 04, 2015
Sales playbooks merge your organization’s sales processes with the supportive content, tools, messages and strategies a sales team needs to close business at each stage of the buying process. They provide salespeople with the guidance and situational coaching they need to advance and win deals. And they can be developed for any recurring selling situation that you want to drive repeatable behavior and remain agile. A winning sales playbook consists of a series of “plays” that are based on what’s proven to work in previous sales engagements. Download this playbook today to learn how to shorten sales cycles, increase win rates, ramp up new salespeople, bolster deal sizes and optimize overall sales performance!
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qvidian, sales playbook, buying process, sales solutions, sales enablement, content management, emerging marketing, business intelligence, market research, traditional marketing, sales
    
Qvidian
Published By: Rackspace     Published Date: Jan 19, 2016
TeamSourcing is a global company based in Ecuador that has become one of the leading providers of mobile content and services in Latin America. When CEO Armando Coronel founded TeamSourcing in 2002, its 5-person team was focused principally on the Ecuadorian market. Since then, TeamSourcing has grown to a team of nearly 60, and its reputation for world-class products and services has helped it expand throughout the region. TeamSourcing now does business in 10 Latin American countries, working with mobile operators in Ecuador, Peru, Chile, Guatemala, Honduras, Panama, Mexico, El Salvador, the Dominican Republic, and Colombia.
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rackspace, openstack, teamsourcing, mobile
    
Rackspace
Published By: IBM     Published Date: Oct 18, 2016
Meet Liz, a Director of Marketing, and journey with her as she looks for innovative ways to brainstorm and share content with both her internal teams and external agency partners. Liz discovers Box, a simple cloud-based content and file sharing solution that improves collaborative control.
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ibm, analytics, ecm, box, marketing, effective marketing, content, ibm box
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
New research from IBM found that one-third of employees surveyed at Fortune 1000 companies are sharing and uploading corporate data on third-party cloud apps. Why? They’re tired of workplace apps that don’t perform like their personal apps: intuitively, on the go, and with some intelligence. Saying “yes” might feel good to your teams, but it can also turn your infrastructure into a Beast. You don’t know all the different apps being used, like file sharing or online meetings. Or how much they cost. Or if your content is safe and manageable. Can you give your teams what they want without getting trampled by the Beast? Yes you can. You can transform the Beast into a Beauty. But you need to consider three critical ways to make that happen.
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ibm, enterprise social solutions, enterprise solutions, business operations, business technology, third-party cloud apps, workplace apps
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
Web conferencing is emblematic of the dynamic blend of content and collaboration in the digital workplace. Conferencing markets converge as audio, video and Web mix with persistent spaces to enable faster decisions and remote teamwork. Read this Gartner review to see how IBM is recognized as a leader in the web conferencing market.
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ibm, enterprise social solutions, enterprise applications, web conferencing, collaboration, digital workplace, gartner, magic quadrant
    
IBM
Published By: Kapost     Published Date: Jan 16, 2014
How can you, the modern marketer, create an efficient business process that facilitates content marketing and achieves your specific goals? The answer: by planning strategic marketing campaigns, establishing streamlined processes, and organizing your team to execute initiatives in a more aligned and productive way. Bridging the content gaps in your organization helps you coordinate the efforts of your teams, but also enables you to create superior customer engagements because you’re presenting a more united front to those who consume your content. This eBook will show you how to do just that. It will describe how to execute a cohesive plan aligned with your company’s goals, organize your campaigns, and coordinate content distribution across departments and stages of the funnel.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Published By: Polycom     Published Date: Nov 30, 2017
Polycom Pano, a wireless and wired presentation solution, is designed to make it quick and easy for meeting participants to present and share various types of content. Polycom commissioned the Wainhouse Research test team to perform a third-party assessment of Pano. To facilitate this effort, Polycom provided a pre-release version of the Pano device, and a Sharp PN-L703B 1080p touch-capable 70” display. This report contains the results of our hands-on testing.
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pano, wireless presentation solution, content sharing, blackboarding, annotation, polycom
    
Polycom
Published By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
    
Skyword
Published By: Trapit     Published Date: Jun 02, 2016
In this book, you will find tips on: - Understanding your objectives and assessing your team's readiness - Assigning roles for your program - Developing a content strategy for sales - Training your team - Assessing your social selling program's progress
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social selling, customer aquisition, trapit, social selling programs, content strategies, social media, internet marketing, sales
    
Trapit
Published By: Scripted     Published Date: Apr 10, 2015
In order to execute a successful content marketing strategy, you need to have the right team to lead it. This is because it takes quality content, resources, testing and consistency to see a positive impact on your business. When lacking a proper strategy, content marketing is more detrimental to your business. After reading this e-book, you’ll know how to build a team that works best for your business — even if it is just one person.
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content marketing, content team, pitching content, content strategy, marketing team, building teamwork, search engine optimization (seo), data management/analytics
    
Scripted
Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.
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spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube, flickr, social business, engagement, awareness, monitoring, social media, content management systems, interactive marketing, customer experience/engagement, reputation monitoring, social media marketing, branding
    
Spredfast, Inc.
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