cross value

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Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media, lead generation & automation
    
Neolane, Inc.
Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing, marketing research, branding, data management/analytics
    
Adobe
Published By: IBM     Published Date: Feb 05, 2015
The Hurwitz Victory Index scores vendor performance across four dimensions -- Vision, Viability, Validity, and Value. IBM excelled in all four categories.
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advanced analytics, vendor performance, market trends, analytics platforms, customer experience/engagement, business intelligence, market research, data management/analytics
    
IBM
Published By: IBM     Published Date: Dec 02, 2014
Across the automotive industry, organizations are using analytics to transform all aspects of their business. In the vast majority of instances, the analytics performed is on data that is already available within the organization or wider automotive ecosystem, but has not yet been tapped to use its full potential. Analytics can unlock the value held in this data, helping to answer key “what if” questions across the organization and the value chain. For example, what if dealerships could better understand their customers’ digital journey? Or what if manufacturing could improve visibility into parts, assembly and vehicle inventory?
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automotive analytics, automotive ecosystem, automotive manufacturing, advanced analytics
    
IBM
Published By: IBM     Published Date: Oct 19, 2017
Customer engagement has emerged as the most critical competitive factor in the current environment. Fueled by widespread mobile access and constant social connectedness, customers are demanding that every interaction, across every channel, be simple, streamlined and seamless. High expectations mean high stakes. When options abound and patience is low, customers don’t stick around. Companies need to get it right the first time. This new customer-centric standard and the ability to connect directly with customers is fueling a depth and breadth of enterprise reinvention. Ensuring that every customer experience across every conceivable channel delights and adds value calls for a Smarter Process approach and a new perspective on business process management.
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IBM
Published By: HP Virtualization     Published Date: Mar 22, 2010
This IDC White Paper presents a detailed analysis of the value proposition associated with moving across different virtualization adoption maturity levels. The following figures and tables compare business value accruing from the move from an unvirtualized environment to a virtualized environment or from a basic virtualization scenario to an advanced virtualization scenario.
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virtualization, integrated solutions
    
HP Virtualization
Published By: SAS     Published Date: Mar 20, 2019
What’s on the chief data and analytics officer’s agenda? Defining and driving the data and analytics strategy for the entire organization. Ensuring information reliability. Empowering data-driven decisions across all lines of business. Wringing every last bit of value out of the data. And that’s just Monday. The challenges are many, but so are the opportunities. This e-book is full of resources to help you launch successful data analytics projects, improve data prep and go beyond conventional data governance. Read on to help your organization become truly data-driven with best practices from TDWI, see what an open approach to analytics did for Cox Automotive and Cleveland Clinic, and find out how the latest advances in AI are revolutionizing operations at Volvo Trucks and Mack Trucks.
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SAS
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, email marketing, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle
Published By: Internap     Published Date: Dec 02, 2014
NoSQL databases are now commonly used to provide a scalable system to store, retrieve and analyze large amounts of data. Most NoSQL databases are designed to automatically partition data and workloads across multiple servers to enable easier, more cost-effective expansion of data stores than the single server/scale up approach of traditional relational databases. Public cloud infrastructure should provide an effective host platform for NoSQL databases given its horizontal scalability, on-demand capacity, configuration flexibility and metered billing; however, the performance of virtualized public cloud services can suffer relative to bare-metal offerings in I/O intensive use cases. Benchmark tests comparing latency and throughput of operating a high-performance in-memory (flash-optimized), key value store NoSQL database on popular virtualized public cloud services and an automated bare-metal platform show performance advantages of bare-metal over virtualized public cloud, further quant
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internap, performance analysis, benchmarking, nosql, bare-metal, public cloud, infrastructure, on demand capacity
    
Internap
Published By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics, interactive marketing
    
Infor
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
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personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources, marketing opportunity
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
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personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources
    
IBM
Published By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
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cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool, social media, customer experience/engagement, marketing research
    
Falcon Social
Published By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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customers, predictive, branding, consumers, competition, lifecycle
    
CrowdTwist
Published By: Oracle Corporation     Published Date: May 11, 2012
OBIEE Plus is a comprehensive business intelligence platform that delivers a full range of capabilities. Read this data sheet to learn about all of the key features and benefits of this dynamic solution.
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oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision, analytics, functional, flow, manage, customers
    
Oracle Corporation
Published By: Oracle Corporation     Published Date: May 11, 2012
This white paper demonstrates how the increased power of having metrics and analytic insight can align core HR business processes with organizational goals and strategies to ensure organizations make the right business decisions today for tomorrow.
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oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision, analytics, functional, flow, manage, customers
    
Oracle Corporation
Published By: IBM     Published Date: Mar 17, 2009
With A&D products containing tens of thousands of parts, and potentially millions of lines of software code–produced by hundreds of companies dispersed across the globe, Aerospace & Defense organizations understand the fundamental value and dire need for robust Change & Configuration Management (CM) processes. But it’s not just the number of parts, lines of code, or partners driving the need for better processes. The complexity of products and development processes, as well as the globalization of product development, are all contributing to an environment that is becoming more difficult to manage with each new program or project.
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change and configuration management, ibm, telelogic, a&d, software coding, aerospace and defense, global supply chain, product data management, pdm, boms, cad, managing integrated product data, windchill pdmlink, cmmi
    
IBM
Published By: IBM     Published Date: Aug 10, 2009
Practically every CIO office is focused on quickly exploiting opportunities to drive value for the business. Decisions about seamlessly integrated and personalized portal infrastructures with high operational efficiencies are top of mind. Through agile and unique online experiences, portals bring together applications, information sources and people – in the contexts of role and associated business processes – on the Web and across the value chain. Additionally, they increase talent effectiveness and productivity while lowering costs, and they drive value chain agility and customer advocacy.
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ibm, portal, mashup, value chain, business partners, middleware, web-based applications, application integration, websphere portal express, soa, linux, wsrp, rest, tco, ajax, system p5
    
IBM
Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
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customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score, sales conversion rate, improved regency, improved frequency, improved monetary value, multi-channel next best action, mnba, social media, crm & customer care, marketing research, traditional marketing
    
IBM
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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Oracle Marketing Cloud
Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
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Oracle OMC
Published By: Trimble     Published Date: Oct 28, 2019
As healthcare costs have continued to rise, value-based approaches are being adopted across the board. Hearing healthcare is no exception — especially considering the statistics around increased overall healthcare costs for people with untreated hearing loss. This white paper, sponsored by Hamilton® CapTel®, examines the evolving approach to outcomes-centric healthcare , the studies that support this shift, and how hearing healthcare professionals can adopt a value-based mindset.
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Trimble
Published By: Oracle EMEA     Published Date: Jun 04, 2019
IT Teams are reporting satisfaction with their organisation’s performance, but the gaps between their aspirations to drive innovation and thei ractions to see it through tell a different story. Across the organisation, respondents are not clear which department owns innovation. On top of that, the organisation is burdened by too many projects, which creates a conflict between quality and quantity. As a result, globally and across all lines of business, the majority of innovation projects do not make it to market. This problem is exacerbated by a lack of collaboration and clear leadership. Fortunately, organisations are placing value on the customer experience, thereby helping to move the business forward. Unfortunately, this momentum is hindered by the lack of priority that the organisation places on talent. Overall, organisations are generating ideas but struggling to execute them due to poor process and lack of focus. As a result, there is a big gap between ambition and ability, a
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Oracle EMEA
Published By: Apptio     Published Date: Jul 16, 2019
We know that digital transformation is changing the economics of IT, but is this influencing CXO dynamics and strategic decision-making? To determine this, the Financial Times (FT) Focus partnered with Apptio to survey more than 550 C-suite leaders in technology and finance globally. Download this FT Focus report to discover how to: - Bridge the trust gap and ease tensions between the Office of the CIO and the CFO with accountability and real-time data - Leverage digital transformation to foster greater collaboration and avoid creating blurred responsibilities across the C-suite - Help leaders at global brands embrace AI, reskilling, cloud, Agile, and decentralized decision-making to move at hyperspeed and deliver value.
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Apptio
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