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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Epicor     Published Date: Mar 05, 2018
If you’re a manufacturer and have questions about deploying your enterprise resource planning (ERP) system in the cloud, here’s your answer—it’s time to move. Cloud ERP solutions provide a number of benefits for manufacturers, and those who make the switch are seeing how simple, economic, and reliable this type of deployment can be. In this eBook, you’ll discover the top 10 reasons why Epicor customers are choosing to deploy their ERP in the cloud rather than on premises, including: • Economic benefits • Better use of IT resources • Greater security • Easier updates • Improved mobility and collaboration • Faster time to value Download the eBook to learn more about how cloud ERP from Epicor can help your manufacturing business.
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Epicor
Published By: Cisco EMEA     Published Date: Mar 05, 2018
Modern networks are vast and complex, spanning the globe to make information available to everyone within an organization and have begun to encompass new areas of technology. The Internet has unlocked tremendous new capabilities and technologies, but these innovations require persistent and reliable network connectivity. Salesforce’s© Customer Relationship Management (CRM) cloud product for example is now widely used by businesses for its significantly lower cost and overhead when compared to on-premise predecessors. The cloud is driving an insatiable demand for faster, more reliable network access, and for IT organizations the pressure is on.
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management, scalability, business, enterprise, technology
    
Cisco EMEA
Published By: Oracle     Published Date: Feb 28, 2018
Oracle Exadata is powerful, optimised, and cloud-ready. IDC has put the business value of the Oracle Exadata to the test by interviewing eight customers. They reported better business outcomes and efficiencies as a result of improved database performance, scalability, and reliability. The resulting whitepaper also reveals business value highlights, such as 429 percent five-year ROI, US$222,000 additional revenue per 100 users, and 94 percent less unplanned downtime.
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oracle, exadata, customers, experience, cloud, idc, business, value
    
Oracle
Published By: Genesys     Published Date: Feb 27, 2018
What if the cloud could radically improve your customer’s experience, your operations, and your bottom line? There’s a reason why many organizations are taking advantage of the benefits of cloud for contact centers. This eBook, focuses on two profiles for small contact centers, small business and small of large - a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realize a return on investment in as little as three months! Download this eBook and learn: • How to calculate ROI and time-to-value in different types of small contact center profiles • What factors to consider when selecting a cloud vendor • Three common myths about the cloud
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ebook, cloud, customer experience
    
Genesys
Published By: Genesys     Published Date: Feb 27, 2018
PureCloud was designed to simplify the way you manage customer relationships. It’s powerfully simple, fast and intuitive. But you don’t have to take our word for it. Get a better look at the benefits and tools of Genesys PureCloud in a new report by Nucleus Research. For their study, Nucleus examined past and current customer experiences, breadth of functionality and results of use. From rapid cloud deployment to rolling software updates, PureCloud enables best-in-class customer experiences today and well into the future. Read the full report to learn more about: • PureCloud tools like automated omnichannel routing, social channel management, outbound dialing, integration with other software and analytics and reporting. • Benefits of the platform such as lower costs, increased flexibility, improved time to value, and better workforce optimization. • Current customer success stories and the future of PureCloud.
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nucleus research, genesys purecloud, genesys, omnichannel, customer experience
    
Genesys
Published By: Genesys     Published Date: Feb 27, 2018
With all the options in the rapidly changing marketplace for cloud-based contact centers, it’s a challenge to find the right solution for your business. Easily compare the leading contact center solution vendors in the Ovum Decision Matrix: Selecting a Multichannel Cloud Contact Center Solution, 2017-18, based on their ability to offer full voice call routing and multichannel customer service in the cloud. Learn why Genesys has been positioned as a leader who has solutions for businesses of all sizes and in all industries around the world. Read the Ovum Decision Matrix to: • Compare cloud contact center solutions based on the strength of their technology platforms • Contrast vendors on their ability to handle multichannel customer interactions and connect with customer and company data through analytics • Understand each vendor’s market impact and why Genesys was chosen as a leader
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ovum, multichannel cloud contact center, contact center, decision matrix
    
Genesys
Published By: MobileIron     Published Date: Feb 26, 2018
This white paper explains the many ways we help our customers protect their critical data on any device, network, or cloud service so you can focus on your business.
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MobileIron
Published By: Genesys     Published Date: Feb 26, 2018
PureCloud was designed to simplify the way you manage customer relationships. It’s powerfully simple, fast and intuitive. But you don’t have to take our word for it. Get a better look at the benefits and tools of Genesys PureCloud in a new report by Nucleus Research. For their study, Nucleus examined past and current customer experiences, breadth of functionality and results of use.
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nucleus research, genesys purecloud, genesys, omnichannel, customer experience
    
Genesys
Published By: Genesys     Published Date: Feb 22, 2018
Is Your IT Team Ready to Enable Digital Transformation? Customers want fast access to information and immediate problem resolution on any device, from any location, at any time. It’s up to IT to build the foundation for this digital transformation—and increasingly, it’s cloud-based. Make sure your IT team is on track to deliver. An omnichannel contact center platform gives you a single, integrated view of the entire customer journey. And as a cloud-based solution, IT has the flexibility to deploy advanced features fast and cost-efficiently. Read this white paper from Frost & Sullivan for a pragmatic approach to: • Identify process changes and goals with lines of business • Benchmark your current infrastructure and technology gaps • Consider cloud omnichannel solutions for easier deployments and simple scalability
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frost & sullivan, customer engagement, contact center, omnichannel
    
Genesys
Published By: Genesys     Published Date: Feb 22, 2018
Get Gartner’s Complete Analysis of The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute. Get the complimentary report now to: • Compare contact center vendors and see which quadrant they are aligned to • Review the latest market outlook including on premise and cloud deployment choices • Learn what critical capabilities to consider when evaluating solutions and legacy system replacement For the ninth year, we are honored to be positioned as a leader in the 2017 Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide. Gartner placed Genesys highest amongst all vendors in ability to execute and completeness of vision. We believe this unique position validates our mission to power the world’s best customer engagement solutions for organizations of all sizes, both in the cloud and on premise.
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gartner, contact center, infrastructure, magic quadrant
    
Genesys
Published By: Oracle     Published Date: Feb 21, 2018
To reduce risk and cost, as well as better serve individuals and populations, visibility across the entire episode of care is essential. Oracle’s Cost Effective Healthcare solution combines cost, quality and clinical data to analyze root causes and variations. Our customers are transforming to more competitive, financially viable healthcare organizations using Oracle’s secure, modern Cloud solution. During this webinar, you’ll learn: Reduce cost by analyzing episode of care outliers Alleviate risk due to clinical variations and value-based contracts Lessen IT cost with a consolidated, secure Cloud Platform Understand the tangible business value our healthcare customers are realizing
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Oracle
Published By: Oracle     Published Date: Feb 21, 2018
The customers featured in this book include those who have migrated their existing applications (Oracle, third-party, and custom) and those who have deployed new applications. We also describe customers who have benefited from subscribing to a single IaaS service to meet their more tactical needs, such as low-cost and high-reliability archive storage. The motivations for IaaS adoption discussed in this book are organized into four key categories: Moving applications to the cloud Managing DevTest in the cloud Building performance-intensive workloads Using cloud-based archive storage
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Oracle
Published By: Genesys     Published Date: Feb 21, 2018
The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute. Get the complimentary report now to: • Compare contact center vendors and see which quadrant they are aligned to • Review the latest market outlook including on premise and cloud deployment choices • Learn what critical capabilities to consider when evaluating solutions and legacy system replacement For the ninth year, we are honored to be positioned as a leader in the 2017 Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide. Gartner placed Genesys highest amongst all vendors in ability to execute and completeness of vision. We believe this unique position validates our mission to power the world’s best customer engagement solutions for organizations of all sizes, both in the cloud and on premise.
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gartner, contact center, infrastructure, magic quadrant
    
Genesys
Published By: Epicor     Published Date: Feb 20, 2018
Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners, vendors, and devices to serve rising customer expectations. Firms will shift from being mere cloud adopters to becoming cloud companies themselves—stewards of their own ecosystems. This Forrester report—presented by Epicor—highlights the transformation taking place as we move to a world of connected cloud ecosystems, and it describes how: • The cloud economy disrupts business models • Rightsourcing is a key challenge to cloud success • You will orchestrate the cloud, and it will orchestrate you Download the report to learn more and discover why you should change the way you think about cloud.
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cloud, erp
    
Epicor
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Because you don’t just deliver content. You deliver a customer experience. We're honored that once again, we've been positioned as a leader in Gartner’s Magic Quadrant for Web Content Management (WCM). We believe this validates Adobe Experience Manager as a forward-thinking vision of what content management can be throughout an entire customer journey. And with the integration of Adobe Experience Cloud and Adobe Creative Cloud, we offer more than a content management platform. It’s a content management powerhouse. Read the report and learn about Adobe Experience Manager’s strengths according to Gartner — and how you can bring those strengths to your own customer experiences.
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Adobe
Published By: Juniper Networks     Published Date: Feb 05, 2018
Innovative data-driven strategies are enabling organizations to connect with customers and increase operational efficiency as never before. These new initiatives are built on a multitude of applications, such as big-data analytics, supply chain, and factory automation. On average, organizations are now 53% digital as they create new ways of operating and growing their businesses, according to the Computerworld 2017 Forecast Study. As part of this transformation, enterprises rely increasingly on multivendor, multicloud environments that mix on-premise, private, and public cloud services and workloads. This shift is causing enterprises to increase network capacity; 55% of enterprises in the Computerworld study expect to add network bandwidth in the next 12 months.
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security, automation, savings, technology, cloud
    
Juniper Networks
Published By: Amazon Web Services     Published Date: Feb 01, 2018
Machine learning is proving its power across virtually every industry in ways that add actionable insight and efficiency. But one can look at the rise of this transformative paradigm with a more focused lens to see AI technologies as a business tool of the highest order, one that improves processes and inspires new models. AI, in other words, has a big role to play on the balance sheet. Two leading brands in very different spaces — Capital One in financial services, John Deere in agriculture — are seeing efforts that stretch back decades come to fruition with the launch of cloud-based AI platforms. Capital One is developing digital products and experiences using machine learning to help millions of customers with their financial lives; John Deere’s Precision Agriculture solution helps farmers gain precise information about their machines and crops. In both instances, AI and a cloud platform combine to enable transformation.
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digital, technologies, optimization, amazon
    
Amazon Web Services
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