customer influence

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Published By: SAP     Published Date: Nov 17, 2016
Culture has become one of the most important business topics of 2016. CEOs and HR leaders now recognize that culture drives people's behavior, innovation, and customer service: 82 percent of survey respondents believe that "culture is a potential competitive advantage." Knowing that leadership behavior and reward systems directly impact organizational performance, customer service, employee engagement, and retention, leading companies are using data and behavioral information to manage and influence their culture.
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sap, human resources, employee, deloitte, culture
    
SAP
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
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collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue, media promotions, measurable influence, maturity level
    
Collaborative Consulting
Published By: SAP     Published Date: Nov 22, 2017
Consumer industries are facing once in a lifetime changes in the way they engage and interact with their customers and consumers. Whether consumer products, retail, or wholesale, there are two broadly unifying trends. First, consumers have both heightened influence and increased expectations. Second, several largely untapped digital technologies have the potential to enable new capabilities to better satisfy customer needs. For the key consumer industries of agribusiness, consumer products, life sciences, retail, and wholesale, the Internet of Things (IoT) will enable many new opportunities. These industries have a shared goal and challenge: to be able to create and offer engaging end consumer and/or customer experiences at scale. Part of the way that companies will achieve this goal and respond to this challenge is by developing digital transformation (DX) strategies. Such strategies enable new and potentially disruptive capabilities with a broad range of technologies.
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consumer, industries, interactions, customers, products, retails, wholesale, influence, digital, technologies
    
SAP
Published By: Oracle     Published Date: Jun 19, 2015
Descarga tu copia ahora y recibe consejos sobre cómo hacer que tus clientes vuelvan.
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customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior, persuade customers, crm solutions/software, customer experience/engagement
    
Oracle
Published By: Oracle     Published Date: Jun 19, 2015
I responsabili del servizio clienti ricoprono un ruolo fondamentale nella definizione del marchio. Tuttavia, per essere in linea perfetta con il ruolo, queste persone devono essere consapevoli dell'importanza della creatività in ciò che fanno: il servizio clienti richiede progettazione.
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customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior, persuade customers, crm solutions/software, customer experience/engagement
    
Oracle
Published By: Oracle     Published Date: Jun 19, 2015
This report will show you smarter ways to persuade your customers to keep spending with you.
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customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior, persuade customers, crm solutions/software, customer experience/engagement
    
Oracle
Published By: Curalate     Published Date: Aug 02, 2017
Dune London partnered with Curalate. Leveraging Curalate, Dune was able to source inspirational images from a variety of online sources and connect them to places of purchase. These sources included content created by customers, influencers, as well as Dune itself. In doing so, Dune was able to get more out of their existing investments in content while inexpensively acquiring compelling images from sources outside the organization.
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dune london, curalate, customers, influencers, content
    
Curalate
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: IBM     Published Date: Apr 21, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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customer experience, branding, customer interaction, technological influence, customer engagement
    
IBM
Published By: Tapinfluence     Published Date: Jun 07, 2016
By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
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marketing, content marketing, best practices, business optimization, business practices, internet marketing
    
Tapinfluence
Published By: Equinix     Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
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enterprise, digital user, user interaction, systems of engagement, analytics and the cloud, mobile devices, social media
    
Equinix
Published By: 8x8 Inc.     Published Date: Aug 09, 2017
Do you know what happens when a customer connects with your contact center? Not just the way in which he or she is routed to an agent, or the information accessed during the interaction— but what really happens in the conversation that makes the encounter an exceptional one? Do you have any insight into how your agent responded to that individual user, or a way to proactively ensure that other prospects and customers on any channel can have a consistent and positive experience? Are you leveraging all employees in your organization who have a stake in the customer experience, either directly or because their job influences the process? Do you feel confident that you have every metric at your disposal to make the best business decisions? Download now to learn more!
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modern customer, contact center, customer engagement, branding
    
8x8 Inc.
Published By: Intel     Published Date: Mar 19, 2019
Fast-food giants McDonald’s, Wendy’s, Burger King amongst others, have begun deploying self-order kiosks in their respective outlets. The burning question is: “Are self-order kiosks worth the hype and what is their potential return on investment?” While the hefty upfront investment might prove to be a determent for cost-conscious F&B establishments, the evidence has shown that the initial investments would more than pay off in the long run in the form of greater revenue, reduced waiting time and even an increase in both footfall and customer-satisfaction levels. Download the whitepaper to learn how self-order kiosks— • Can help chain restaurants enjoy huge revenue growth • Can influence and alter the buying habits of consumers • Can improve customer satisfaction levels and improve footfall by eliminating language barriers
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Intel
Published By: LogMeIn     Published Date: Jan 15, 2014
Today’s consumer is almost ambivalent when it comes to customer service channels; this generation of shoppers simply wants service their way. Take a look at the 2013 survey of internet shoppers.
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logmein, live chat, e-tailing, multichannel communications, live chat best practices, channel usage, channel satisfaction, chat frequency, social media, retailer response time, proactive chats, chat receptiveness, chat session, success factors, customer satisfaction, chat availability, influence on purchase
    
LogMeIn
Published By: HP     Published Date: Jan 20, 2015
Armed with their opinions and social media accounts, your customers have the kind of clout to influence your brand that last century’s ad men only dreamed about. Learn how your organization can securely capture, analyze, and act upon 100 percent of the data available to you.
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big data, hp haven, scalable, secure data platform, ecosystem, security
    
HP
Published By: Rosetta Stone     Published Date: Apr 03, 2018
When augmenting the benefits package for your organization, it’s natural to focus on traditional perks that employees have come to expect: PTO, health insurance, and maybe a tuition assistance credit here or there. But if you’re looking for creative and effective ways to stimulate employee engagement while also driving business results, you’ll want to consider the powerful impact of offering language-learning opportunities. Why language learning? It offers immediate and long-term benefits to both employees and employers. Research shows that organizations that offer access to language learning see an increase in employee engagement factors like loyalty, morale, and productivity, which in turn boosts business performance factors such as customer satisfaction and internal communications. Where’s the connection? And how can you reproduce these benefits within your organization? This playbook offers a deeper look at why language learning has such a positive influence on employee engagement
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Rosetta Stone
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The percentage of consumers making purchases online has officially outpaced those who don’t. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing
    
ChannelAdvisor
Published By: MuleSoft     Published Date: Jan 16, 2018
The future of financial services is under pressure from profound digital disruption. Across the globe, there are forces, both regulatory and customer-led, that open up the market to new entrants and disrupt what customers are buying — and how. The advent of Open Banking is one major influence, with Open APIs paving the way for third-party developers to build applications and services independently. This whitepaper outlines the challenges facing financial services firms and how a new approach to enterprise integration — API-led connectivity — can help banks and financial services firms not only survive, but thrive in an increasingly competitive future. Download this whitepaper to learn: What financial services firms should do about Open Banking, based on the experiences of the impact of PSD2 in Europe How an API strategy could define the future of financial services How a global bank successfully completed a digital transformation initiative
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MuleSoft
Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo
Published By: Magento     Published Date: Nov 15, 2017
In this rapidly changing world of B2B eCommerce, heroes are ready to roll up their sleeves and perform miracles to seize control of the market, beat the competition, and delight their customers. The digital revolution has created a significant opportunity for B2B businesses. In this exclusive publication, Magento has consulted a panel of B2B superheroes to help you navigate your own digital transformation, and become the digital H.E.R.O. of your organization. You’ll find out how to: Influence Buying Habits Reduce Expenditure Grow Revenue Create Opportunities
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Magento
Published By: SAP     Published Date: Jul 17, 2012
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.
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sap, business, management, customer experience, profits, strategy, sales
    
SAP
Published By: Quark Software     Published Date: Mar 19, 2015
With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization. Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that: • Over 90% of enterprises are moving towards electronic documentation. • The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers. • The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years. Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.
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digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility, corporate app, automated publishing, automated digital publishing, publishing automation, automated authoring, enterprise publishing, digital publishing software, digital publishing solutions, tablet publishing, mobile publishing digital, publishing report digital, publishing analyst report, xml publishing to apps, ipad publishing, digital publishing platform
    
Quark Software
Published By: Forrester (Presented by Brother)     Published Date: Feb 22, 2013
In this exclusive 31-page Forrester report brought to you by Brother, you will see why smart companies view customer empowerment as an opportunity to grow revenues by deepening customer relationships.
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customer empowerment, opportunity, grow, revenue, influence, power, forrester
    
Forrester (Presented by Brother)
Published By: Oracle     Published Date: Nov 14, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
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crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability
    
Oracle
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