customer analytics

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Published By: Teradata     Published Date: Jun 12, 2013
Because subpar analytics put customer relationships at risk, Forrester is redefining the modern practice of web analytics as "digital intelligence." This new approach to analytics brings a set of expanded requirements and calls on firms to consider their technology frameworks, organizational structures, metrics, and optimization practices.
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web analytics, data driven marketing, digital intelligence
    
Teradata
Published By: Teradata     Published Date: Jun 14, 2013
This paper explains how customer relationships can be threatened by lack of insight into their behaviors and preferences and how financial services organizations can use data analytics and customer-centric marketing to improve these relationships and drive business.
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customer data analytics, data driven marketing, customer relationships, customer centric marketing
    
Teradata
Published By: Teradata     Published Date: Jul 30, 2013
This paper examines the obstacles that make interactive customer management a challenge for many insurance carriers. It describes how they can create a more customer-centric business by using a sophisticated analytics platform to uncover valuable insights into their business and provides concrete examples of specific areas where insurers gain value. The adoption of a customer-centric approach need not be accomplished all at once. Rather, it can be managed and self-funded by following a roadmap that delivers incremental capabilities and revenue.
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insurance policies, integrated data warehousing, interactive customer management, customer management, insurance carriers
    
Teradata
Published By: Waterline Data & Research Partners     Published Date: Nov 07, 2016
Today, businesses pour Big Data into data lakes to help them answer the big questions: Which product to take to market? How to reduce fraud? How to retain more customers? People need to get these answers faster than ever before to reduce “time to answer” from months to minutes. The data is coming in fast and the answers must come just as fast. The answer is self-service data preparation and analytics tools, but with that comes an expectation that the right data is going to be there. Only by using a data catalog can you find the right data quickly to get the expected insight and business value. Download this white paper to learn more!
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Waterline Data & Research Partners
Published By: IBM     Published Date: Mar 04, 2016
In this book, take a look at the concepts for getting started with customer analytics and the specific techniques associated with it.
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customer analytics, best practices, data, ibm
    
IBM
Published By: MuleSoft     Published Date: Apr 13, 2016
Today’s successful organization needs to be able to turn on a dime, changing its product or service direction as fast as its customers’ needs require. The successful business of the 21st century crosses all boundaries; can quickly meet and adapt to competition, whether it comes from another part of the world, another industry or a startup; or it can use its core competencies to extend itself in new ways. Welcome to the Composable Enterprise. This kind of company—powered by cloud, open APIs, data analytics, mobile and social, and connected to the Internet of Things—is redefining markets and raising consumer expectations. The composable enterprise casts away the hierarchical and hardwired systems and processes that defined its predecessors, and represents a radical rethinking of how technology can serve innovation and how innovation can serve customers.
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enterprise network, digital management, enterprise application, application management, data, data analytics, cloud management
    
MuleSoft
Published By: SAP     Published Date: Jul 18, 2016
Retail is a data-intensive industry. Knowing the customer better than competition and having the ability to orchestrate business decisions is the new retail competitive battlefield. Read the white paper to learn customer insights on the future of retail analytics.
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SAP
Published By: SAP     Published Date: Jul 18, 2016
As your business transitions to a digital enterprise, you can start to give your employees, partners, and customers immediate, data-driven, and even predictive insight into what’s going on – in a way that’s relevant for them. Strategic use of on premise and cloud-based analytics accelerates this process. Read the solution brief to see how SAP is continuing to invest in on premise solutions as part of their effort to reimagine analytics.
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SAP
Published By: IBM     Published Date: Apr 26, 2016
Restoring connections: How telecommunications providers can reboot the customer experience IBM has more than 22,000 experts working in the Telecommunications industry, delivering solutions to more than 200 major communications service providers globally. IBM’s telecommunications capabilities are backed by a global network of telecom solution labs, research labs and innovation centers to support its offerings in the area of analytics, cloud, mobility, network optimization, digital transformation and global integration. IBM continues to invest significantly in key acquisitions to add expertise and capabilities that enable its clients in the telecommunications space.
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ibm, ibm institute for business values, telecommunications, customer experience, communications service providers, csp, customer relationship, customer experience/engagement
    
IBM
Published By: IBM     Published Date: May 03, 2016
How Customer Analytics & Insight Research enrich customer journey design: A Practicioner's Guide to Customer Engagement via Multi-Channel Journey Design A report by Hypatia Research Group
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ibm, customer analytics, insight research, customer engagement, crm & customer care
    
IBM
Published By: IBM     Published Date: May 03, 2016
In this report you will learn how to enhance your customer relationships across all your channels and touch points, produce personalized customer offers and learn from real-world case studies across various industries.
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ibm, ibm predictive customer intelligence, business analytics, customer relations, crm & customer care
    
IBM
Published By: IBM     Published Date: May 03, 2016
In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category - adobe, agilone, alteryx, angoss, FICo, IBM, Manthan, Pitney Bowes, saP, sas, and teradata - and researched, analyzed, and scored them. this evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. this report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.
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ibm, forrester, customer analytics, customer insights, crm & customer care, customer experience/engagement
    
IBM
Published By: IBM     Published Date: Jul 29, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
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ibm, commerce, data, insights, analytics, analytics tools, ibm customer experience analytics, customer experience/engagement
    
IBM
Published By: IBM     Published Date: Aug 01, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer experience, analytics, customer engagement, customer insight, crm & customer care
    
IBM
Published By: IBM     Published Date: Aug 16, 2016
In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level – from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.
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ibm, commerce, retail, customer analytics, ibm institute for business value, digital technology
    
IBM
Published By: IBM     Published Date: Oct 17, 2016
Why do organizations seek to design effective multi-channel customer journeys? Because customers today demand it. Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.
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ibm, commerce, analytics, customer analytics, insights, research, customer journey
    
IBM
Published By: IBM     Published Date: Oct 17, 2016
In this Customer Analytics Wave Report, see how Forrester Research ranks customer analytics solution vendors using a 33- criteria evaluation. See where each of the 11 chosen vendor stand among various categories as Forrester researched, analyzed, and scored them on the different strengths and capabilities. Insights from this report will help you in making the right choice while selecting your customer analytics solution.
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ibm, commerce, analytics, distribution sector, analytics wave report, forrester
    
IBM
Published By: IBM     Published Date: Oct 21, 2016
Between the Internet of Things, customer experience and loyalty programs, social network monitoring, connected enterprise systems and other information sources, today's organizations have access to more data than they ever had before-and frankly, more than they may know what to do with. The challenge is to not just understand that data, but actualize it and use it to recognize real business value. This ebook will walk you through a sample scenario with Albert, a data scientist who wants to put text analytics to work by using the Word2vec algorithm and other data science tools.
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ibm, analytics, aps, aps data, open data science, data science, word2vec
    
IBM
Published By: IBM     Published Date: Nov 10, 2016
Are you aware of the ongoing dialog about your products and services? Are you participating? Recent surveys show that organizations that deliver good customer experiences are reaping greater revenues than those that don’t. Yet companies are struggling to pivot towards the customer, because it often requires a complete overhaul of management, culture and technologies. This session will show how to defeat content chaos, streamline and accelerate onboarding and service processes, minimize friction with customers, use analytics to anticipate and prepare for customer needs, and give your front-line people the tools they need to offer a superior experience that will grow your revenues and generate great word of mouth.
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ibm, analytics, ecm, engagement, customer
    
IBM
Published By: Genesys     Published Date: Feb 27, 2018
PureCloud was designed to simplify the way you manage customer relationships. It’s powerfully simple, fast and intuitive. But you don’t have to take our word for it. Get a better look at the benefits and tools of Genesys PureCloud in a new report by Nucleus Research. For their study, Nucleus examined past and current customer experiences, breadth of functionality and results of use. From rapid cloud deployment to rolling software updates, PureCloud enables best-in-class customer experiences today and well into the future. Read the full report to learn more about: • PureCloud tools like automated omnichannel routing, social channel management, outbound dialing, integration with other software and analytics and reporting. • Benefits of the platform such as lower costs, increased flexibility, improved time to value, and better workforce optimization. • Current customer success stories and the future of PureCloud.
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nucleus research, genesys purecloud, genesys, omnichannel, customer experience
    
Genesys
Published By: Genesys     Published Date: Feb 27, 2018
With all the options in the rapidly changing marketplace for cloud-based contact centers, it’s a challenge to find the right solution for your business. Easily compare the leading contact center solution vendors in the Ovum Decision Matrix: Selecting a Multichannel Cloud Contact Center Solution, 2017-18, based on their ability to offer full voice call routing and multichannel customer service in the cloud. Learn why Genesys has been positioned as a leader who has solutions for businesses of all sizes and in all industries around the world. Read the Ovum Decision Matrix to: • Compare cloud contact center solutions based on the strength of their technology platforms • Contrast vendors on their ability to handle multichannel customer interactions and connect with customer and company data through analytics • Understand each vendor’s market impact and why Genesys was chosen as a leader
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ovum, multichannel cloud contact center, contact center, decision matrix
    
Genesys
Published By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
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cgt, analytics, consumer goods, distribution channels, advanced analytics
    
IBM
Published By: IBM     Published Date: Feb 27, 2017
Why do organizations seek to design effective multi-channel customer journeys? Because customers today demand it. Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.
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hypatia research group, cognitive analysis, predictive analysis, customer journey
    
IBM
Published By: IBM     Published Date: Oct 19, 2017
The Smarter Process platform is IBM’s solution for reinventing business operations in a way that infuses every process with intelligence and expertise to deliver greater customer centricity, which in turn fuels top-line growth. It incorporates Business Process Management, Case Management, Operational Decision Management and Process Analytics, along with Process Discovery and Design with an objective of ensuring that customers find it easy to do business and that every interaction includes positive touch points. Within the context of this new imperative, accessing cloud efficiencies, leveraging mobile for greater engagement, mining big data for insights, and enhancing customer relationships via social media, are proving to be critical and interrelated strategies.
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customer engagement, mobile, social, bpm, case management
    
IBM
Published By: Alteryx, Inc.     Published Date: Apr 21, 2017
As a financial services provider, you have probably invested hundreds of thousands, if not millions of dollars, in building an analytic infrastructure. But, do your line-of-business analysts and managers have access to the data and insights they need, when they need them? Three ways Alteryx can help you improve customer experience, manage risk and increase operational efficiency Case studies on how your peer financial services companies are using self-service data analytics for a competitive edge
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Alteryx, Inc.
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