decision making

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Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: Group M_IBM Q1'18     Published Date: Dec 19, 2017
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
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cloud, database, hybrid cloud, database platform
    
Group M_IBM Q1'18
Published By: Quick Base     Published Date: Dec 18, 2017
This eBook reveals how spreadsheets come with hidden risks and costs – and how cost-effective, cloud-based, and customizable no-code databases present a better alternative. Based on a study of 700+ business, operations, and IT professionals, this eBook will help you to improve productivity, enhance decision-making, and centralize data.
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Quick Base
Published By: AppDynamics     Published Date: Dec 08, 2017
IDC’s recent survey of enterprise IT and DevOps decision makers around the world finds they specifically note the need for insight into application performance status when making and managing these migration decisions
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AppDynamics
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: IBM APAC     Published Date: Nov 22, 2017
Using IBM Watson’s cognitive capabilities, companies can quickly differentiate their customer service quality by being more pro active and responsive to customer needs. Simply put, chatbots and virtual agents are the future of customer interactions. Building apps from scratch that incorporate natural language processing, speech to text recognition, visual recognition, analytics, and artificial intelligence requires broad expertise in these disciplines, large staffs, and a huge financial commitment. Making use of IBM Watson cognitive services brings these capabilities in-house quickly and without the capital investment that would be needed to develop the technologies within an organization.
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decision making, deeper data, insights, cognitive, analytics, ibm, watson, virtual agents
    
IBM APAC
Published By: Workday     Published Date: Nov 22, 2017
The critical trends that are reshaping the world of work are colliding with the changing demographic profile of the employees and shifting expectations of the work experience. Despite an uncertain future, there is optimism in the air. The events of 2016 and early 2017 have set a course of change that brings the promise of more equity and transparency and more accountable decision making. An overarching theme of Empowerment permeates how business leaders. HR professionals, and employees are viewing the world of work, both today and in the future.
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Workday
Published By: SAP EMEA Global     Published Date: Nov 22, 2017
Rapid innovation, disruptive competition, and intensive investments in new technologies tend to characterize the North American marketplace. Thus, it stands to reason that chief financial officers in North America are more involved in strategic decision-making than CFOs in other regions, and that they leverage technology to automate routine operations so they can focus on strategic concerns.
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growth, regulatory, efficiency, automation, influence, finance function, core
    
SAP EMEA Global
Published By: Intel Corp.     Published Date: Nov 21, 2017
This Pathfinder paper navigates decision-makers through the issues surrounding a specific technology or business case, explores the business value of adoption, and recommends the range of considerations and concrete next steps in the decision-making process.
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Intel Corp.
Published By: Intel Corp.     Published Date: Nov 21, 2017
A Pathfinder paper navigates decision-makers through the issues surrounding a specific technology or business case, explores the business value of adoption, and recommends the range of considerations and concrete next steps in the decision-making process.
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Intel Corp.
Published By: ADP     Published Date: Nov 16, 2017
People are the most important part of your organization. Understanding what they do, how they do it, and even why they do it, provides invaluable insights for optimizing your processes, department, or entire organization. And as a business leader, in many ways you’ve never had it so good. There’s more people data available than ever before, and you’ve got the opportunity to put it to work through data-driven initiatives like changes to workforce demographics, employee retention, or benefits allocations. And most important, you have a chance to fuel business decision-making with smart workforce insights. Once you’ve learned how to turn your people data into real business value, you’ll create more visibility within your business, and everyone will see that the rewards of HR analytics are worth the effort. It’s time to take the opportunity to prove the value of data-driven HR. No more darkness. Otherwise, the only journey ahead is into some challenging pitfalls. We’ve identified five of t
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ADP
Published By: Epicor     Published Date: Nov 07, 2017
Enterprise resource planning (ERP) software is the backbone of modern manufacturing information systems, enabling the digital transformation that’s changing operations and customer expectations. As the movement toward a digital workplace evolves, your ERP system must keep pace. Epicor commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) of deploying Epicor ERP. Several manufacturers using Epicor ERP found: • Faster access to data and improved real-time visibility enabled better decision-making • Improved multi-company operational efficiency • Increased competitiveness with faster turnaround of customer quotes and improved pricing accuracy • Increased versatility with the Epicor ERP cloud offering • Access to deep expertise in manufacturing best practices Read the study to find out how else Epicor ERP has helped manufacturers.
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please add tags-- erp software, enterprise resource planning software, cloud, digital. roi
    
Epicor
Published By: Epicor Software Corp     Published Date: Nov 07, 2017
Enterprise resource planning (ERP) software is the backbone of modern manufacturing information systems, enabling the digital transformation that’s changing operations and customer expectations. As the movement toward a digital workplace evolves, your ERP system must keep pace. Epicor commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) of deploying Epicor ERP. Several manufacturers using Epicor ERP found: • Faster access to data and improved real-time visibility enabled better decision-making • Improved multi-company operational efficiency • Increased competitiveness with faster turnaround of customer quotes and improved pricing accuracy • Increased versatility with the Epicor ERP cloud offering • Access to deep expertise in manufacturing best practices Read the study to find out how else Epicor ERP has helped manufacturers.
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manufacturing information systems, erp software, epicor erp, digital transformation, total economic impact
    
Epicor Software Corp
Published By: IBM     Published Date: Nov 03, 2017
Ironically, the most important business decisions are too often based not on the best available data and analysis, but on the judgment calls of HIPPOs — the highest-paid people in the organization. In large part, these individuals became HIPPOs in the first place because, over the course of their professional careers, their intuition and gut feel has tended to be more right than wrong. This approach may have sufficed in simpler, slower-moving times. But modern enterprises are too connected and too fast-paced for important business decisions to be made strictly on individual intuition and gut feel. For better-informed decision-making, your organization’s decision-makers need timely access to information they can rely on.
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hippo, ibm, decision-makers, modern enterprise
    
IBM
Published By: Pure Storage     Published Date: Nov 02, 2017
To stay relevant in today’s competitive, digitally disruptive market, and to stay ahead of your competition, you have to do more than just store, extract, and analyze your data — you have to draw the true business value out of it. Fail to evolve, and your organization might be left behind as companies ramp up and speed up their competitive, decision-making environments. This means deploying cost-effective, energy-efficient solutions that allow you to quickly mine and analyze your data for valuable information, patterns, and trends, which in turn can enable you to make faster ad-hoc decisions, reduce risk, and drive innovation.
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storage solutions, pure storage, oracle, analytics, business value, innovation, risk reduction
    
Pure Storage
Published By: IBM Watson Health     Published Date: Oct 27, 2017
With the proliferation of health and fitness data due to personal fitness trackers, medical devices and other sensors that collect real-time information, cognitive computing is becoming more and more important. Cognitive computing systems, with the ability to understand, reason and learn while interacting with human-generated data, enable providers to find meaningful patterns in vast seas of information. IBM Watson Health is leveraging the power of cognitive computing to help providers make data-driven decisions to improve and save lives worldwide, while controlling healthcare costs. Read our whitepaper and learn about the new era of cognitive computing and how it can improve health outcomes, optimize care and engage individuals in making healthy choices.
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cognitive computing, data, insights, health outcomes, healthcare delivery, healthcare costs, care, healthy choices, engagement
    
IBM Watson Health
Published By: NuCompass     Published Date: Oct 25, 2017
The mobility industry has changed more in the last few years than in the previous two decades. The catalyst behind this change is new and innovative technologies that are transforming the relocation experience. It’s an exciting time for relocation because of the wide range of choices available to nearly any size organization. On the other hand, it also makes it a confusing time to be considering new relocation solutions. In this white paper, we will give you the keys to navigate this new landscape and help you make the right decision for your organization, including: ? Understanding the new paradigm in relocation ? Adopting new and innovative technology ? Making better relocation decisions ? Using a new framework for evaluating relocation providers Download the white paper now!
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NuCompass
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centricity,
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IBM
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centrici
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IBM
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted?
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cloud computing, digital economy, digital disruption, business operations
    
IBM
Published By: SAS     Published Date: Oct 18, 2017
With the support of SAS, the Internet of Things Institute developed the 2017 Internet of Things ROI Research Study to gather real-world insights, lessons learned and future guidance from current users of IoT technology and advanced analytics. This selective sample of IoT users offers valuable insights to both IoT innovators and organizations still waiting to see how the technology evolves before investing. Multiple business layers and functions have input into IoT decision making. Discover which layer was most critical to success for those organizations that have achieved the highest percentage of their targeted ROI. Learn about the main drivers of success for IoT users achieving higher returns. Lastly, the results highlight six primary factors that can undermine an IoT initiative and how they can be prevented.
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SAS
Published By: Pure Storage     Published Date: Oct 09, 2017
There’s no question about it: purpose-built all-flash storage is an exceptional catalyst for improving data center operations and supporting the transition to the cloud operating model. AFAs’ highly strategic role in both IT and business underscores the need to move storage purchase discussions and decisions beyond the storage team. IT leaders who want to see their organizations reap AFAs’ benefits—performance improvement, productivity gains, and cost savings, among others—should actively define their AFA strategies and oversee storage-related decision making, thus treating storage like the newly strategic asset it has become. To learn more, visit purestorage.com/cloud.
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it infrastructure, operations professionals, digital experience, time to resolution, cloud, pure storage
    
Pure Storage
Published By: Oracle Analytics     Published Date: Oct 06, 2017
Business decision making is undergoing a data-infused renaissance. Organizations are tired of the limitations of spreadsheets and dealing with long IT business intelligence (BI) development cycles just to gain access to the data they need now. Fortunately, with the advent of visual analytics and discovery tools (many offered in the cloud), the journey to data insight is getting simpler and faster. Rather than trying to divine meaning from a group of predefined reports or simple static dashboards, visual analytics helps users gain insights from data more quickly using intuitive data visualization. Increasingly, visual analytics tools provide easy-touse data preparation features for better data access. They support collaboration, mashups, and storytelling. TDWI Research sees growing interest in applying more modern, up-to-date tools for working with data.
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Oracle Analytics
Published By: Insight Software     Published Date: Oct 03, 2017
Forget making business decisions with outdated data. Keep operations on track with real-time insights from every facet of your business including finance to supply chain management. “The Operations Guru’s Guide to Oracle EBS” will help you master more efficient company operations so you can focus on making a massive operational impact. Tactical insights, covering: How your team can create usable, sharable reports and web-based dashboards tracking progress against company-wide KPIs from multiple systems, without leaning heavily on IT An industry analyst’s take on how to get better reporting and analytics from ERP and other critical data sources How Finance and IT leaders at Ladbrokes replaced Oracle reports and quit having to manipulate data in static spreadsheets
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Insight Software
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