digital

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Published By: Comcast Business     Published Date: Oct 19, 2018
Industry historically has run on the concept of "If it ain't broke, don't fix it." Companies that had found success with a process or technology were content to maintain their status quo, and it wasn't until they started falling behind their competition that they considered making a change. Digital Transformation changed that, as organizations increasingly embraced technology to push ahead of their competitors and be more proactive in the decisions that impact their business.
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digital transformation
    
Comcast Business
Published By: Comcast Business     Published Date: Feb 06, 2019
Just like your business, technology never stops advancing. Each year, there are new ways that technology can automate processes, lower costs, and enhance customer and employee satisfaction - all with the goal of increasing revenue! And while it can be difficult to change how your business works, leaving old methods behind and embracing new technology can help lead your business to more success and growth.
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network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative, digital first, cloud, sdn, software-defined-networking, gig speed, mobile, big data, analytics, automation
    
Comcast Business
Published By: Comcast Business     Published Date: Feb 06, 2019
The technology landscape in the financial services sector is vast, ranging from cutting-edge to mission-critical, each having an impact on the industry as a whole. Customer-facing services and back-end operations alike are seeing real benefits from innovation, including greater efficiencies and higher levels of customer satisfaction.
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network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative, digital first, cloud, sdn, software-defined-networking, gig speed, mobile, big data, analytics, automation
    
Comcast Business
Published By: Comcast Business     Published Date: Feb 06, 2019
The rate at which technology is evolving is increasing almost exponentially. In the business sector, hardware has given way to software-defined everything, while many on-premises technologies are now offered as a service. Much of the advances in technology over the last few years have been the direct result of the growing ubiquity of the cloud and faster connectivity speeds, both of which have enabled companies to adopt digital transformation technologies to help them work smarter and more efficiently.
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network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative, digital first, cloud, sdn, software-defined-networking, gig speed, mobile, big data, analytics, automation
    
Comcast Business
Published By: Microsoft     Published Date: Jan 06, 2017
Traditional IT spend is clearly on the decline, and manufacturers must update their cloud road maps to ensure their investments benefit the business.
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microsoft, cloud computing, cloud manufacturing, manufacturing, iot, customer experience/engagement, e-commerce solutions, sales
    
Microsoft
Published By: Microsoft     Published Date: Jan 05, 2017
Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of-mind.
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microsoft, customer service, customer engagement, digital sales, lead nurturing, customer experience/engagement, e-commerce solutions, sales
    
Microsoft
Published By: Adobe     Published Date: Mar 17, 2016
An electronic signature - also known as an “e-signature” - is a simple, legally-binding way to indicate consent or approval digitally. While legally valid and enforceable in nearly every industrialized country around the world, some countries may have different laws when it comes to e-signatures.
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adobe, electronic signature, digital signature, market research, sales
    
Adobe
Published By: Unitrends     Published Date: Jan 05, 2017
The rules for backup and recovery have changed to meet the challenges of today’s digital world. It’s time to transform your approach to business continuity in order to keep your business moving – no matter what.
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unitrends, recovery, backup
    
Unitrends
Published By: Unitrends     Published Date: Feb 10, 2017
Businesses are producing exponentially more data and using more technology, and it all needs to be backed up and stored. While IT manages the explosive growth on the digital front, there’s pressure on departments to stabilize or even cut spending. Learn how to protect your business at a time when your data is growing 33 times faster than your IT staff. Download now!
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unitrends, backup, continuity defense, digital front, disaster recovery, digital assets
    
Unitrends
Published By: Marketo     Published Date: Jun 05, 2014
Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!
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marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management, crm solutions/software
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Oct 04, 2017
Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns. This ebook will cover the eight most common digital marketing pitfalls, including those related to channel optimization, social media, metrics, and more, to help you understand how to avoid or fix them.
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digital marketing, channel optimization, social media, metrics, pitfalls
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving.
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns (including those related to channel optimization, social media, metrics, and more).
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Marketo
Published By: KnowledgeVision     Published Date: Jun 29, 2012
Are you mining your database for gold? In KnowledgeVision's white paper, "The New Alchemy: 3 Tips to Turn PowerPoint into Content Gold", you'll learn how to make your slideshows viewable online, how to add video and audio to your slideshows, and how to make your presentations interactive and engaging.
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knowledgevision, online, digital, web analytics, video, online video, content, powerpoint
    
KnowledgeVision
Published By: KnowledgeVision     Published Date: Dec 28, 2012
Our latest white paper shows why online presentations belong in every digital content strategy and how to use them.
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online presentations, knowledge vision, digital content strategy, interactive, digital content, marketing research, traditional marketing
    
KnowledgeVision
Published By: Symantec     Published Date: Jun 18, 2015
Learn how to use actionable threat intelligence to protect your digital business and see how aligning your threat intel efforts with the goals and success factors of your digital business will greatly improve your company’s organizational goals.
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actionable threat intelligence, digital business, information security, targeted cyber-attacks
    
Symantec
Published By: IBM     Published Date: Sep 14, 2015
This analysis outlines the necessity of object storage in today's digitally-oriented market while highlighting Cleversafe as a solution.
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ibm, cleversafe, object storage, storage, enterprise storage, raid, data migration, data replication
    
IBM
Published By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
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bronto, marketing, email marketing, customer engagement, strategies, customer experience/engagement, business intelligence, market research, usability, email marketing services/software
    
Bronto
Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
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bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce, interactive marketing, customer experience/engagement, market research, e-commerce solutions, mobile marketing, social media marketing
    
Bronto
Published By: Bronto     Published Date: Jan 02, 2014
Attention digital marketers, we are no longer in control. Whether they realize the true strength of their powers or not, consumers now have the upper hand of the digital marketing experience. Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement.By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining 5 chapters over the next few weeks.
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lifecycle marketing, customer engagement, e-commerce marketing, acquiring subscribers, customer experience/engagement
    
Bronto
Published By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
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retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings, email marketing, social media, e-commerce solutions, mobile marketing, social media marketing
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
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bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices, visual commerce, virtual reality, overseas market
    
Bronto
Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
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oracle, eloqua, marketing automation simplified, email marketing, demand generation, emerging marketing, marketing research, traditional marketing, sales
    
Eloqua
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