digital

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Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding, internet marketing, customer experience/engagement, e-commerce
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartner’s Magic Quadrant for Web Content Management. Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
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gartner, adobe, adobe social, digital asset management, web content management, adobe experience manager, aem, internet marketing, marketing, customer engagement, user experience, mobile applications, content management, content management systems, interactive marketing, marketing software, customer experience/engagement, mobile marketing, social media marketing
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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social media, digital, brands, marketing campaign, consumer, digital marketplace, interactive marketing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
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transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media, interactive marketing, customer experience/engagement, social media marketing
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
The Adobe Digital Index provides its key insights, recommendations and predictions of both Social and Search in this Digital Advertising report
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adobe digital advertising, social advertising, search advertising, market research
    
Adobe
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media, word-of-mouth, wom, word-of-mouth marketing, wom marketing, advocacy, brand advocates, brand advocacy, digital marketing, buzz marketing, product sampling, marketing research, marketing insights
    
Crowdtap
Published By: Inkling     Published Date: Aug 12, 2014
Learn the 3 lessons that publishers should be taking away from software developers and see what your publishing team can do to keep pace in this highly digital world.
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inkling, publishing, content creation, publishing industry, product innovation, publishing it, software systems, software development, publishers, interactive marketing, branding, lead generation & automation
    
Inkling
Published By: HP-Intel®     Published Date: Feb 28, 2013
Information to help hospitals adapt to their changing data landscape in a bid to secure, protect and manage the rapid growth of digital patient information.
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healthcare, healthcare data costs, healthcare archive
    
HP-Intel®
Published By: Sponsored by HP and Intel ®     Published Date: Nov 13, 2013
The cloud computing solutions offered by Digital Planet help organizations to accelerate the development and deployment of business services while reducing the need for capital investment. According to Larkin, companies are interested in cloud solutions from a business perspective primarily due to the cost factor. For the IT department, it's not so much about cost as about resilience, scalability, and availability.
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cloud, cloud computing, cloud solution, digital planet help
    
Sponsored by HP and Intel ®
Published By: Bridgeline Digital     Published Date: Jan 10, 2013
Designed to help companies assess their B2B eCommerce maturity, this report outlines a general framework that B2B eCommerce professionals can use to gauge how they are developing with respect to a similarly situated peer group.
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b2b, b2b ecommerce, b2b ecommerce maturity, b2b ecommerce strategy, e-commerce
    
Bridgeline Digital
Published By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
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web design, marketing strategy, mobile marketing, web strategy, advertising agencies, website/graphic design
    
Bridgeline Digital
Published By: Bridgeline Digital     Published Date: Nov 20, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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Bridgeline Digital
Published By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, win rfps, new online strategies, new online marketing, emerging marketing, advertising agencies, internet marketing
    
Semcasting
Published By: Semcasting     Published Date: Aug 29, 2013
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, digital target, online marketing strategies, ip address targeting, ip geo targeting ip zones, online retail marketing, retail marketing, online privacy, third-party cookies, retargeting, retail marketing services
    
Semcasting
Published By: Genesys     Published Date: Jun 07, 2013
Transforming Customer Experience in the New Digital World. Create a holistic digital customer service solution that impacts customer experience along with top and bottom line numbers.
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custom service solutions, customers, experience, digital, voice channel
    
Genesys
Published By: Silverpop     Published Date: Feb 04, 2013
Silverpop asked some of its partners for their expert ideas on ways to solve four of the most common dilemmas in the digital marketing marketplace.
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digital marketing, email marketing, engagement, newsletter, automation, internet marketing, crm & customer care, sales
    
Silverpop
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization, analytics, interactive marketing, web analytics, customer experience/engagement, business intelligence, reputation monitoring, mobile marketing, online video marketing, social media marketing, search engine optimization (seo), sales
    
Silverpop
Published By: Silverpop     Published Date: Feb 04, 2013
For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data.
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behavior, multichannel, integrated, marketing, data, email marketing, social media, customer experience/engagement, marketing research
    
Silverpop
Published By: Turn     Published Date: Mar 13, 2013
Tech for Cross-Channel Ad Targeting
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cross-channel ad targeting, advertising strategy, real-time bidding, digital marketing, advertising agencies, internet marketing
    
Turn
Published By: Turn     Published Date: Mar 13, 2013
5 Reasons to Care About 10 Milliseconds
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real-time bidding, media strategy, digital marketing, advertising agencies, internet marketing
    
Turn
Published By: Turn     Published Date: May 20, 2013
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
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digital audience, advertising technology, digital advertising, enterprise, segmentation, customer experience/engagement, business intelligence, market research, mobile marketing, online video marketing, social media marketing
    
Turn
Published By: Turn     Published Date: May 20, 2013
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it’s digital media services revenue growth to Turn.
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turn, digital media buying, roi, web applications, data management platform, dmp, dsp, interactive marketing, marketing software
    
Turn
Published By: Dell SecureWorks     Published Date: May 28, 2013
The Dell SecureWorks Incident Response and Digital Forensics team helps organizations of all sizes and across all industries prepare for, respond to and recover from even the most complex and large-scale security incidents.
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incident response, security breach, security incidents
    
Dell SecureWorks
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